smAlbany 2013 times union smb ds seven verticals-v3

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<ul><li> 1. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash 1 SMB DigitalScape Analysis | April 2013 (EXCERPT)! Digital Presence of Seven Verticals in USA </li> <li> 2. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash 2 Verticals Analyzed Tax Prepares Tire Stores Building Contractors Insurance Providers Pizza Shops Salons Spa/Massage </li> <li> 3. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Summary of Findings 3 Website Redesign Mobile Website SEO Services SMO Services Local OpBmizaBon Widespread deciencies in digital presence/performance elements. $3.8B opportunity for digital markeBng service providers. www </li> <li> 4. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Site Robustness Critical Success Factors 4 No Meta DescripBon Not op&amp;mizing snippets to maximize click-through rates. Slow Page Load Increasing bounce rates by taking more than 2 seconds to load. No Headers Content not organized for search engines and users . No Embedded Video Not engaging users and boos&amp;ng SEO value. 84% 82% 85% 80% 84% 83% 81% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Average percentage of sites that need help </li> <li> 5. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Site Robustness Standards/Best Practices 5 No Map/DirecBons Not helping poten&amp;al customers reach the loca&amp;on. No Privacy Policy A mandatory element. These sites are barred from PPC campaigns. No AnalyBcs No inclina&amp;on to analyze website trac and take correc&amp;ve measures. 84% 71% 85% 72% 82% 83% 78% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Average percentage of sites that need help </li> <li> 6. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash 6 No Contact Form/Email* Not encouraging enquiries/feedback. No Spam ProtecBon Leads could be geKng lost amongst spam. Site Robustness Lead Generation *On Home page 82% 81% 85% 81% 85% 82% 83% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Average percentage of sites that need help </li> <li> 7. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash SEO Critical Success Factors 7 No XML Site Map Not informing search engines on pages that need to be crawled. Poor Page Rank Need to increase back-links to the site. No LocaBon in Meta Title Not leveraging an important keyword. 84% 73% 87% 86% 82% 80% 83% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Average percentage of sites that need help </li> <li> 8. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash SEO Standards/Best Practices 8 Duplicate Content Canonicaliza&amp;on issues not resolved. Google will penalize. No Microformats Not leveraging Google rich snippets. 90% 80% 91% 88% 88% 86% 85% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Average percentage of sites that need help </li> <li> 9. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Social Presence 9 Not promoBng the business, not engaging with users and not increasing back-links to the site. 96% 93% 95% 92% 92% 92% 91% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Average percentage of sites that need help </li> <li> 10. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Localization Local Markers 10 No Local Contact Number* No Local Address* Help search engines and users nd a local business. *On Home page 65% 60% 68% 62% 65% 59% 62% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Average percentage of sites that need help </li> <li> 11. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash 67% 57% 57% 63% 54% 61% 62% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Localization Directory presence 11 Google Places Yahoo Local Bing Local Citysearch Yellow Pages PotenBal customers look up a business in directories for informaBon, contact details and user reviews. Average percentage of sites that need help </li> <li> 12. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Mobile Presence 12 Not accessible to the growing number of mobile/tablet users. 98% 88% 98% 96% 96% 95% 95% Tax Preparers Tire Stores Building Contractors Insurance Providers Salons &amp; BeauBcaBon Spa &amp; Massage Pizza Shops Percentage of sites not mobile ready </li> <li> 13. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash A Peek into Digital Presence of Big Box Peers 13 Company Website SEO SMO Local Mobile H&amp;R Block Big O Tires ABC American Building Contractors Progressive Insurance Super Cuts Massage Envy Dominos Most elements present Some opportuniBes for improvement Most elements missing ? ? ? ? ? ? </li> <li> 14. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Vertical Population 14 VerBcal No. of Businesses Tax Prepares 80,052 Tire Stores 46,933 Building Contractors 58,688 Insurance Providers 324,139 Salons 253,354 Spa &amp; Massage 33,919 Pizza Shops 70,000 Sources: Salesgenie Your Guide to PizzamarketPlace, via Sta&amp;s&amp;cBrain.com </li> <li> 15. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Revenue Opportunity for Service Providers 15 $140M $211M $148M $1.5B $1.2B $309M $3.8B Total Opportunity $262M Based on SMB DS stats and number of businesses data from Salesgenie </li> <li> 16. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Automated* digital presence audit engine. Provides market intelligence for SMB digital marke&amp;ng solu&amp;ons. Audits millions of live SMB websites worldwide. Analyzes 90 digital presence and performance parameters. Generates a granular picture of characteris&amp;cs and capabili&amp;es of SMB websites to iden&amp;fy opportuni&amp;es for mone&amp;za&amp;on. Regional subsets of data distributed to partners and clients. 16 *Uses BuzzBoard Technology About SMB DigitalScape </li> <li> 17. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash Sizing overall market opportuni&amp;es for SMB digital marke&amp;ng solu&amp;ons. Making strategic decisions. Alloca&amp;ng resources at a top-level. Iden&amp;fying business development needs and key partnership opportuni&amp;es. 17 Audit Reports Used For </li> <li> 18. SMB DigitalScape | Seven Verticals in USA April 2013 | EXCERPT 2013, vSplash 18 2013 vSplash. All Rights Reserved. This published material is for internal client use only. It may not be duplicated or distributed in any manner not permied by contract. Any unauthorized distribu&amp;on could result in termina&amp;on of the client rela&amp;onship, nes and other civil or criminal penal&amp;es under federal law. vSplash disclaims all warran&amp;es regarding the accuracy of the informa&amp;on herein and similarly disclaims any liability for direct, indirect or consequen&amp;al damages that may result from the use or interpreta&amp;on of this informa&amp;on. 1050 Wall Street West, Suite 630 Lyndhurst, NJ 07071 Phone: +1-201-355-0066 Email: data@vsplash.com www.vsplash.com www.smbdigitalscape.com </li> </ul>