To My Presentation

Neloy Kumar RoyID-2012010000297

To Develop A new

Business Plan?

Sugar Cane Juice Business

• The name of my Company is “GREEN JUICE” Company Ltd.

Vision Statement:“Creating brand image through providing fresh and quality foods to the customers.”

Mission Statement:“Providing customers a new juice taste with introducing new flavor of juice day by day.”

Strategic Goals for “Green Juice”:

Provide quality service to our valued

customers.

Obtain total fresh juice industry of Dhaka City within the first three

years.

Create a brand and extend the market to

Chittagong, Sylhet, Bogra and some selected cities.

Industry Overview and Analysis:

Entrepreneurial Team-

CEO

Marketing Manager

Finance Manager

HR Manager

Account Manager

MR. A

MR. B

MR. C

MR. D

Management System:

The major producers as my competitor:

Pepsi Co LTD.

Coca-Coal Co LTD.

Partex Beverage LTD.

Akiz Food LTD.

Asia Business LTD.

Desh Beverage Co. LTD.

Bangladesh Beverage Company LTD.

A.M.C.L(Pran)

Our target customer-

22% children

18% mature

38% young and

20% Jaundice Patients

2% of the old people.

4Ps of Marketing:

• Product Review :

initially in 250

ml,500 ml

and

1 liter bottles

Pricing for Green JuiceMy product price range between Tk10 to Tk15.

My pricing will be lower then my

competitor in the market.

COCA-COLA -12

PEPSI -12

VIRGIN -15

RC Cola -15

ARONG -14

PRAN -12

GREEN JUICE -10

Placement:

• Being aware of it, we have decided to place “GREEN JUICE” at Dhanmondi Road 27.

• This place is suitable to move any place of Dhaka city.

• Communication is easy from here.• Traffic is not so much as like other place in

Dhaka.

Promotion or Advertising Strategy

Billboards:

Newspaper:

Pamphlets & Leaflets:

TV

Manufacturing Operation process-

SWOT analysis of the product-

Strengths

• Strong brand name• High customer loyalty• Strong relationships with Stakeholder• Excellent, stable and trained staff for customer

service.• High quality machineries.• Raw materials are available in our country.

Weaknesses

• Limited Cash• Too many existing competitors.• Less product classification• Challenges of the seasonality of the business.• Challenges of preservation.• New in the market.

Opportunities

• Completely new test in soft drink market.• High growth rate in our target market.• Change in container or product classification• Increasing sales opportunities beyond whole

country.• Low labor cost.

Threats

• New company in the market.• Competitor are strong in there position.• New employee performance.• Political rival activity.• Inflation problems in the economy.

Financial Management Plan:

Salaries BDT 108,000 14 months (12 months+2 bonuses)

BDT 1,512,000

Internet BDT 1,500 12 months BDT 18,000

Water BDT 1,500 12 months BDT 18,000

Total Fixed Costs (2010) BDT 1,548,000

BDT BDTRevenue 5692500Less: ExpensesFixed Expense 1668000Variable Expense

Supplies 2200000Electricity Bill 22000Telephone 22000Advertising 150000Miscellaneous 150000Depreciation 408333 4620333EBIT 1072167Interest (640000)EBT 432167Tax (43216.7)Net Income/Loss 388950.3