2. Overview presentation order Theme Speaker Time (in mins)
Group p Intro / Welcome / Strategic Overview g H.P. Rohner 20 Media
Sales Positioning Publicitas for the future B. Roeschlin & P.
Bni 40 Q&A Group / Media Sales Presentations: AdMarket /
Augmented Reality A. Gedenk / M. Pittner 20 Break 30 g All segments
Strengthening digital growth across the Group g g g g p Digital and
mobile growth with local.ch E. Baehler 20 Portfolio DMS with
special focus on Zanox R. Martignoni 20 Q&A Search / Find &
DMS 20 Group Solid balance sheet secures strategic freedom A.
Schmidt 30 Concluding remarks H.P. Rohner 15 Q&A 20 Total
approx. 4 hrs2
3. OVERVIEW KEY DECISIONSHans-Peter RohnerH P t R hCEO &
Chairman of the Board3
4. Part Hans-Peter Rohner I Key decisions on Group and segment
level I The way forwardKey decisions on Group level PubliGroupe
continues to operate in 3 segments with key brands local ch
local.ch, Publicitas, Zanox Repositioning and further development
of Publicitas with new governance structure str ct re Sale of
majority of real estate portfolio; proceeds to be mainly
distributed to Search & Find Media Sales Digital &
Marketing Services shareholders Segment switch from IFRS to Swiss
Search & Find Media Sales is the DMS brings GAAP FER in 2012 in
order to better produces and sells preferred partner together a
portfolio show the real performance of our digital media products
for media owners of leading inter- assets facilitating the and
advertisers national marketing search for persons persons,
worldwide, selling orld ide and technolog technology PubliGroupe to
move on with solid companies, media using service companies balance
sheet and bank-independent products and effective investment
capacity of >CHF 100 mio services advertising solutions End f
double E d of d bl mandate Ch i d t Chairman/CEO /CEO as of General
Assembly 20124
5. Part Hans-Peter Rohner I Key decisions on Group and segment
level I The way forwardKey decisions on segment level Media Sales
with a new set of important measures and initiatives to monetize
customer relations, streamlining processes and boosting digital and
online- business. Dedicated board committee to support and
facilitate implementation under leadership of CEO Beat Roeschlin.
Search & Find to further develop and dynamise local.ch as a
cornerstone of Group strategy. Continued partnership with Swisscom
and one successful organization under the leadership of CEO Edi
Bhler. DMS to focus on successful management of key participations
(Zanox and Namics); further developing strategic initiatives and
preparing M&A opportunities Zanox Group subsidiaries; note:
Digital Window is the holding company for Affiliate Window and
buy.at within the defined strategy.5
6. Part Hans-Peter Rohner I Key decisions on Group and segment
level I The way forwardA group well positioned for the future
Global presence with about 2,200 employees Allocation of staff by
segment (in %) Geographical distribution (in %) Media Sales 55.5%
Switzerland 73.5% Search & Find 22.9% Europe 15.0% Digital
& Marketing Services 18.0% Americas 2.5% Corporate and others
3.6% Asia/Pacific 9.0% The group has more than 400,000 customers:
Private persons SME National advertisers International brands The
group cooperates with: Well-known media companies Digital media
owners Different types of websites MSN6
7. Part Hans-Peter Rohner I Key decisions on Group and segment
level I The way forward along marketing value chain, Marketing.
More. Effective Customer Awareness Customer Acquisition Customer
Retention Focus of service Client typology Attention Search Desire
& Evalua- Pur- Loyality Consulting SME & Interest &
Find Inten- tion chase Sales National tion Development GlobalSearch
& FindLocal.ch SalesLocal.fr SalesHome.ch SalesMedia
SalesPublicitas Consulting & Sales gAdnative Consulting &
SalesPublimedia Consulting & SalesDigital & Marketing
ServicesNamics Development & ConsultingInstanz Development
& ConsultingSVBmedia ConsultingZanox (DigitalWindown, Buy.at)
Sales (enabled through platform)eProfessional ConsultingCorporate
& othersDenon Development & Consulting 7
8. Part Hans-Peter Rohner I Final remarksConclusion &
outlook Switzerland HQ in Lausanne Americas Europe Asia/ Pacific
Canada Austria Belgium France Australia China Japan USA Germany
Greece Italy Malaysia Singapore Taiwan Netherlands Spain UK
Thailand India SwitzerlandWho are we today: Who we want to be
tomorrow: A company in a business transformation situation that A
more compact company that is fully geared towards continues to be
marked by significant changes in the media making marketing
processes more efficient (ROI) for and marketing/advertising
environment. marketers and advertisers. A company with print still
being the main volume A company where online sales and profits will
contributor, albeit with the digital business growing in become
even more important and make up more importance. than half of total
business (incl. participations). A company that still largely
thinks and operates like a A company with a digital corporate
culture, applying incumbent player with a culture that is strongly
affected by innovative participation models. its 121 year
history.8
9. MEDIA SALES Leaner. More flexible. More profitable. p Beat
Roeschlin CEO of Media Sales9
10. PART 1 | Market and Media Sales development 2007 - 2010
PART 2 | M k t and Media Sales development 2011 - 2015 Market d M
di S l d l t 2.1 | Market development 2.2 | Media Sales
development10
11. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsStrategic premises and key decisions going
forward Leaner, more flexible, more profitable Accelerated shift
towards digital New set of optimisation measures: - in Switzerland
- in international markets - in headquarters (central costs)
Enrichment of print offerings Further investments in digital market
The Board of Directors of PubliGroupe establishes a dedicated
strategic committee11
12. Executive Summary PART 1 | Market and Media Sales
development 2007 - 2010 PART 2 | M k t and Media Sales development
2011 - 2015 Market d M di S l d l t 2.1 | Market development 2.2 |
Media Sales development12
13. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsChallenging advertising market environment
Traditional advertising spend1 vs. Real GDP (CH) Erratic
advertising 10% market in recent years 5% 5% 4% 5% 3% 3% 2% Print
dropped from CHF 4% 4% 3% 1% 2.5 bn. to CHF 2 bn 0% (2004-2010) -1%
-3% 3% -2% -5% Advertisers shift from -10% print to online CH real
GDP growth -15% Trend likely to continue CH traditional media spend
growth -15% -20% 2004 2005 2006 2007 2008 2009 2010Note: 1)
Traditional media includes: Print; Electronic; Out-of-home. It
excludes online and direct advertisingSource: SECO historical data
& Fall 2011 fS hi t i l d t F ll forecast; Stift t Stiftung W b
t ti tik S h i PWC Werbestatistik Schweiz; 13
14. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsSwiss advertising has continuously shifted from
print to online In response to the crisis and market consolidation
MS has taken reactive measures Swiss advertising market 2007 2010
CAGR CHF m 1 Cost base reduction Total - 1.3% 4,362 4,410 4,197 4
197 10% 13% 3,883 Digital + 22.0% 3% 2% 19% 13% 17% 13% 2% Radio -
2.6% 3% 2 New business model 16% 14% 15% 16% TV + 1.9% 1% 1% 16%
15% 1% 1% - 2.9% Out of Home 3 More customer oriented 57% 55%
business set-up Cinema - 11.3% 49% 48% Print - 7.0% 4 New digital
unit 2007 2008 2009 2010Source: Media S l and external analysisS M
di Sales d t l l i 14
15. Part Beat Roeschlin I MS in the past four years I Plans for
the next four years CostCosts decreased to adjust to lower volumes
1 decrease MS achieved 114m CHF savings to redress EBIT along 3
axis CAGR 2,200 1,966 venue 1,736 1,800 I Downsizing of FTE
resources 1,296 1 296 Rev 1,400 1,174 - 15.8% 1,000 CHF M 293.7 300
271.7 Expenses s 230.1 250 - 469 FTE (-13.9% p.a.) 179.7 Resizing
local and regional 200 114 m CHF cum. savings II - 15.1% branch
offices CHF M 150 20 13.0 0.5 0 EBIT -29 0 29.0 -29.0 29.0 E 20 -20
Reducing R d i central costs lik t l t like III management,
services, etc. -40 CHF M 2007 2008 2009 2010Source: P bliGS
PubliGroupe published results; M di S l i t bli h d lt Media Sales
internal d t l data 15
16. Part Beat Roeschlin I MS in the past four years I Plans for
the next four years BusinessNew business model to respond to new
market reality 2 model Move from exclusive contract logic to
establishing non-exclusive sales logic Print contract type
breakdown 2007 2010 Media Sales pricing scheme - old & new
Media Sales P Price 61% 42% (CHF) 1 Minimum transaction fee
covering market share the cost of order processing 2 Degressive
sales commission 22% +19pts 41% Non-exclusive Portfolio sales
contracts 2 78% -19pts 59% 1 New model Exclusive contracts Old
model d l 0 100 200 300 400 Ad500 price 2007 2010 (CHF) While many
larger publishers have built their own Modular, transaction-based
model, different service sales force, Media Sales still owns a 42%
share levels and full transparency with a portfolio logicNote:
Direct sales are sales lost to publishers own sales force
publishersSource: Media Sales internal data 16
17. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsStrong exclusive mandates and key
cooperationagreements Publishers (selection) | Exclusive mandate
Publishers (selection) | Cooperation agreements17
18. Part Beat Roeschlin I MS in the past four years I Plans for
the next four years Organi-Digital transversal unit and customer
segmentation 3 sationto better serve market needs New organisation
relaying innovation and processes across units and to clients
PUBLICITAS CH P INTL P DIGITAL Advertisers/ Advertisers/
Advertisers Publishers Publishers Publishers Small Local &
National Exclusive Trans- All Enterprise Regional Accounts &
accounts national segments & SMEs Agencies accounts Client
segments Private Dedicated Sales Portfolio Sales Publimedia
Publicitas Digital EBIT contributors MS units Sales units
Supporting transversal unitsSource: Media S l i tS M di Sales
internal d t l data 18
19. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsCreation of a dedicated digital unit 4 Digital
Digital turnover 2007 - 2010 Towards a more digitally driven
company CHF m CAGR Creation of Publicitas Digital Publicitas CH 1)
50 46.0 - Development of proprietary digital products 45 + 15.7%
39.5 - Training, new sales i T i i l incentives, di it l hi ti
digital hires 40 35.7 35 New Publimedia 29.8 30.2 30 - Launch of an
integrated Ad Market platform + 36.1% P 23.5 - Integration of
Web2com2 into Publimedia 25 19.7 17.8 20 15 16.0 16 0 16.0 16 0
15.8 15 8 - 3.7% Hired digital sales experts licitas Intl. 10 12.0
5 Setup of integrated tools and systems 0 across all offices 2007
2008 2009 2010 Publ Transfer of digital best practices across
geographies MS Total P International Publicitas CHNote: DigitalN t
1) Di it l campaign b ki and management platform suite 2) I 2009
and 2010 W b2 i booking d t l tf it In d 2010, Web2com was
consolidated within th DMS segment lid t d ithi the t 19
20. Executive Summary PART 1 | Market and Media Sales
development 2007 - 2010 PART 2 | M k t and Media Sales development
2011 - 2015 Market d M di S l d l t 2.1 | Market development 2.2 |
Media Sales development20
21. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsOutlook: traditional segment to stabilise
according to analysts Swiss advertising market prevision | 2011
2015 CAGR CHF m Markets currently addressed Total + 2.8% 4,864 by
Media Sales 2015 (CHF m) 4,348 Digital + 9.2% 24% 19% 1,986 28
2,014 4% Radio + 1.6% 4% Print Cinema 14% 15% + 2 1% 2.1% TV 16%
16% 1% 1% Out-of-Home + 2.7% Objective 2015 + 3.9% Defend print
market share at Cinema 45% 41% 40% level Print + 0.3% - considering
current portfolio - E2011 E2015 External analysts market viewNote:
Cinema market share i 100% and not i l d d i thi graphN t 1) Ci k t
h is d t included in this h 21
22. Part Beat Roeschlin I MS in the past four years I Plans for
the next four years... But Media Sales plans with more conservative
forecast fortraditional media Traditional advertising* spend vs.
Real GDP (CH) Swiss ad market and 10% Analysts view economy
strongly 5.4% correlated (>0.95) 4.5% 4.3% 5% 2.9% 3.2% 2.5%
2.6% 2.1% Strong uncertainty g y 2.7% 2 7% 3.6% 3.6% 0.9% 1.4% 1.9%
about Switzerlands 0% economy -0.5% -2.6% -1.9% -5% Media Sales
mgmt considers more conservative forecast -10% CH real GDP growth
CH traditional media spend growth Correlation based Lower cost
structure prevision (GDP & -15% needed according to ad spend)
-15.3% Publicitas view more conservative -20% scenario i 2004 2005
2006 2007 2008 2009 2010 E2011 E2012Note: 1) Traditional media
includes: Print; Electronic; Out-of-home. It excludes online and
direct advertisingSource: SECO historical data & Fall 2011 fS
hi t i l d t F ll forecast; Stift t Stiftung W b t ti tik S h i PWC
Werbestatistik Schweiz; 22
23. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsGrowing digital segments Swiss advertising
advertising prevision | 2011 2015 CAGR Markets currently addressed
by CHF m Media Sales 1,160 Total + 9.2% 2015 (CHF m) 5% 6% Mobile
Internet + 32.2% 206 264 470 8% 816 Online & Mobile TV + 25.3%
Classifieds Display 23% 5% Directories + 19 6% 1 19.6% 20%
Objective 2015 18% 20% Display + 12.8% Increase digital market
share from 6% today to 20% Classifieds + 5.7% - display &
classified; possibly entering 48% 40% mobile internet and other
digital growth + 4.4% markets in the future - Search E2011
E2015Note: 1) PubliGroupes Local.ch asset will capture growth in
the online directories segment / 2 Display and classified
addressable market onlySource: P bli it analysisS Publicitas l i
23
24. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsOffline and online advertising formats converge
Budget decisions to be increasingly taken on a more g gy informed
basis, both online and offline Data is king Advertising market
experiences a continued shift of power from publishers towards
advertisers Digital advertising replacing or complementing
traditional Digital g offline media through new technology becomes
Advertising becomes therefore more efficient across all ubiquitous
media categories (Augmented reality/smart ads; digital signage) The
audience is increasingly building its own personalised Advertising
media experience through connected platforms becomes Advertisers
are going to engage in a more personal personal relationship with
their audience24
25. Executive Summary PART 1 | Market and Media Sales
development 2007 - 2010 PART 2 | M k t and Media Sales development
2011 - 2015 Market d M di S l d l t 2.1 | Market development 2.2 |
Media Sales development25
26. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsMeasures taken along two pillars: strengthen the
traditionalbusiness and accelerate growth of digital activities1st
PILLAR Optimisation measures being launched: p g Become yet leaner
and more adapted to Leaner and STRENGTHEN market the traditional
more flexible print business cost Intervention and enrichment of
print offerings structure along three areas: Switzerland,
international, central functions2nd PILLAR Grow digital footprint:
ACCELERATE Further invest in digital initiatives the digital Higher
share agenda Develop new digital products to drive growth of
digital & explore new p turnover opportunities 26
27. Part Beat Roeschlin I MS in the past four years I Plans for
the next four years 1st PILLARThree areas of improvement have been
identified Improvement Expected EBIT-effect Related Projects 2015
areas Process harmonisation Swiss Centralisation of sales
back-office function1 CHF 9 11 m business Improvement of sales
efficiency while maintaining local presence International
Divestiture and restructuring of low performing units2 CHF 4 6 m
business Reduction of regional headquarters / legal entities
Centralisation and optimisation of support & admin3 Central
cost functions/processes CHF 5 7 m Consolidation and optimisation
of IT infrastructure p Total CHF 18 24 m 27
28. Part Beat Roeschlin I MS in the past four years I Plans for
the next four years 1st PILLARExpected CHF 18-24 m EBIT improvement
by 2015;large effect in 2012 Incremental EBIT effect vs 2011CHF m
18 - 24 17 - 23 14 - 20 5-7 4-6 3 Central cost 2-4 6 - 12 3-5 4- 6
4-6 EBIT effect 0-2 2 International Business 0-2 6-8 9 - 11 9 - 11
9 - 11 1 Swiss Business 2012 2013 2014 2015 FTE CH ~100 FTE
reduction Total FTE reduction anticipated by 2015: ~200 INTL ~100
FTE Restructuring cost 15 - 20m CHF Investments 5 10m CHF28
29. Part Beat Roeschlin I MS in the past four years I Plans for
the next four years 2nd PILLARGrowth with performing digital
products Digital products portfolio Development to 2015 Booking
platform for display (CH) Develop exclusive inventory and new
offers Display Ad4Quality ad4quality Sales window for pools and
other Launch rich media offers products Enable online display sales
in every branch p y y ormance Premium CH performance ad network
Ad4max Mobile (1H 2012) - 1st mover in CH Leader in CH with 1.5 bn
imp./year Develop local and regional advertising markets Perfo (on
premium segment) Launch overseas licensing / extensions Digital OOH
2 Build a coalition of adscreen providers On-the-move ad sc ee
network O t e o e ad-screen et o O Develop network to have
local/regional flexibility Reach 3 million passengers per week
Develop a powerful national adscreen footprint Further develop i F
th d l inventory ( i t & online) t (print li ) Online Ad market
(information,+ planning, booking, reporting) Establish dynamic
offering (eg. last minute deals) Incorporate mobile offeringsNote:
QOD=QualityN t 1) QOD Q lit on Di l Display; 2) OHH O t f H
OHH=Out-of-Home 29
30. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsPrint decreases in 2012, stabilises in 2013 and
onwards;digital to grow steadily Media Sales print and online gross
margin development | 2011 2015 Print will decrease CHF m due to
structural 115 shift and continued 110 Media S l M di Sales CH
trend from exclusive 105 print business mandates towards 100
portfolio sales 95 20 Illustrative expected trend Digital to grow
at 15 Portfolio d P tf li and new least in line with the digital
products and 10 services market 5 - 2011 2012 2013 2014 201530
31. Part Beat Roeschlin I MS in the past four years I Plans for
the next four yearsConclusion & key take-aways Media Sales /
Publicitas to become leaner, more flexible, more profitable
Optimisation measures along three intervention areas: Switzerland,
international and central functions Expected CHF 18-24 m EBIT
improvement by 2015 from cost reduction Growth with performing
digital products and through enrichment of print offerings with
potential EBIT upside Board of Directors of PubliGroupe establishes
dedicated strategic committee headed by Pascal Bni, to support
transformation and management team.31
32. Closing remarks g Pascal Bni Member of the Board
PubliGroupe & Head of Steering Committee Publicitas32
33. Part Pascal Bni I Mission & role of the steering
committeePublicitas: re-positioning a market leader in turbulent
timesRole of the steering committee Changing Play Pl new role i a
revised value chain with i l in i d l h i ith increased competition
d titi Industry Economic realities (industry concentration &
consolidation, downturn etc) Logic ask for evolutionary but also
revolutionary steps From intermediary logic (print) to direct
booking industry logic ( y g (p ) g y g (online) ) From cost- Shift
from cost cutting to service provisioning under the leadership of
cost-cutting cutting to Beat Roeschlin efficient & Assure
outside-in rather than inside-out perspective professional services
Encourage and ask for increased speed of implementation and time to
market within P bli it k t ithi Publicitas BoD Proactive interface
to the BoD of PubliGroupe involvement Accelerate decision making
related to operational top priorities Improve digital &
online-footprint & encourage higher rate and speed of
innovation 33
34. Part Pascal Bni I Mission & role of the steering
committeeKey Positioning Questions to be addressedRole of the
steering committee Service Development of our off- and online
workflows and tools D l t f ff d li kfl d t l Offering to
Enrichment of our service offering (such as RTB, AdMarket, dynamic
our Clients pricing, integration and combination of digitally
enriched content, ie QR codes, into our value chain etc.) Ease of
use of Publicitas - interfaces Group Management of growth potential
across the Group Structure and Print focus vs. enlargement of
services into digital & online Organizational Evaluate
meaningfulness of shared resources (Finance, IT, HR etc.) in
Integration view of business specific needs and time to market
considerations Publicitas Strategy review related to the
international network International Network leverage &
service-related synergies International network leadership 34
35. Part Pascal Bni I Mission & role of the steering
committeeNext StepsRole f the t iR l of th steering committee
ittForm Steering Committee under th l d hi of P St i C itt d the
leadership f Pascal B i l Bni Committee size 3 max. 4 Part of Group
BoD and ultimate decision making body = BoDTiming Committee
composition finalized by 31 Dec 2011 Start of committee work
January 2, 2012Expectations Communication on committee composition
by year end 2011 First results related to Group management
structure & organizational integration Q1 Increased pace
related to all key Publicitas challenges35
36. Q&A SECTION GROUP & MEDIA SALES36
37. Presentation of P bli di &P t ti f PublimediaAdMarket
family.1st of December 2011 Andreas Gedenk, CEO I Publimedia AG
2011
38. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyHighlights & Milestones. Relaunch new
Publimedia: 1st Mai 2011 Merger of Publicitas Publimedia and
web2com Focus: Print & Online (all categories) Dedicated to
large national advertisers and their agencies Launch AdMarket
family: 12th October 2011 AdStore, AdPlanning, AdCampaign,
AdReporting Focus: efficiency and create value
39. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyPosition & Claim. Publimedia is the key account
unit of PubliGroupe and Publicitas Main Partner: Advertiser,
agencies & publishers open media services positions Publimedia
as a service provider Open media: Print & online (all
categories) Services: Media, marketing, special & network
40. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyOverview. Media Marketing Special Network Service
Service Service Service AdMarket Analysis Consulting Cross- AdStore
Controlling Concept Business AdPlanning Touch Point Creation PG
offers AdCampaign Production AdReporting Print Mobile Display Di l
Affiliate Affili t Social Media ad4max SEM SmartAds Performance
Lead
41. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyOverview. Media Marketing Special Network Service
Service Service Service AdMarket Analysis Consulting Cross- AdStore
Controlling Concept Business AdPlanning Touch Point Creation PG
offers AdCampaign Production AdReporting Print Mobile Display Di l
Affiliate Affili t Social Media ad4max SEM SmartAds Performance
Lead
42. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyAdMarket goal. Create and develop the most efficient
and dynamic marketplace in Switzerland Combine print & online
(all categories) coherently Attractive price & content specials
Strenghten this with a combination of performing & powerful
tools
43. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyAdMarket family. Free (Print / Online / Mobile /
Tablet) Access Price- & Content Specials, Ratecards Paid Area -
Analysis - Controlling - Calculation - Planning - Booking -
Reporting
44. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyAdStore.
45. Part Andreas Gedenk I Presentation Publimedia &
AdMarket family
46. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyAdPlanning.
47. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyCoverage of media. Print 62% Cinema Internet,
Mobile, Tablet T bl t
48. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyCinema-trailer - as of January 2012. Choice of the
movie Choice of the week Insights of the trailer
49. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyTransfer to adcampaign. 1. Planning 2. Calculation
3. 3 Booking
50. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyAdCampaign.
51. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyConflict control.
52. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyAdReporting.
53. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyCampaign overview.
54. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyPerformance overview.
55. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familySummary of the admarket family. Integration of the
full range of data Individual presentation Free access of data
Print, Online, Mobile, & Tablet-Ratecards Pi Price- &
Content- C t t Specials Added value Unique W b based Web b d
Coverage 62% Conflict control Cinema-Trailer
56. Part Andreas Gedenk I Presentation Publimedia &
AdMarket familyThank you for your attention. y y
57. Augmented Reality in MediaShort introductionMarc
OlivierMarc-Olivier PittnerZrich, December 1st 201259
58. Part Marc-Olivier Pittner I Demonstration Publimedia &
Augmented Reality in MediaBenefits for Advertisers Show videos and
other dynamic content Drive the potential customer to an opt-in
mechanism p p Drive the customer to a web shop or a physical outlet
Engage with customers thru social networks Tracking of customer
actions and data analysis60
59. Part Marc-Olivier Pittner I Demonstration Publimedia &
Augmented Reality in MediaBenefits for Publishers Transfer traffic
from paper to digital Bring interactivity to the paper g y p p
Tracking of user actions and data analysis Measure qualitative
return for advertisers Be more innovative than competitors Drive
more advertising income61
60. Part Marc-Olivier Pittner I Demonstration Publimedia &
Augmented Reality in MediaSome history62
61. Part Marc-Olivier Pittner I Demonstration Publimedia &
Augmented Reality in MediaBasic technologyImage recognition leads
to specific Action Instant image recognition using the phone s
camera phones The technology can be integrated in any 3rd p y App
(SDK) gy g y party pp ( ) After image recognition different actions
are possible Actions can be linked to the users geographic location
Actions can be built based on existing internet web services
63
62. Demo Movie64
63. SEARCH & FIND / M h k MatchmakerFurther developing lF
th d l i local.ch online revenue and l h li dincreasingly establish
mobile offeringEdi BhlerCEO local.ch65
64. Part Edi Bhler I Market Analysis I Plans for the futureSMEs
marketing and communication needs Lead Pay-per-performance models
SEM generation (quotations) Emerging models User generated content
Strong growth CRM Groupon like Editorial content Measurable ROI
User`s knowledge (Direct marketing) models Vertical
BookingTraditional portals"Search & SMEs Advertising needsFind"
and (marketing & communication) Online content Offline
contentonline (flyers, posters) (website, video)marketing Local
media Classified (press, radio, outdoor) Online Events, Classical
media. Directories exhibition Poor growth. Print Directories shows
Not performance-based Communication and offline medias 66
65. Part Edi Bhler I Market Analysis I Plans for the
futureMarkets adjacent to classical search & find
veryfragmented Total Swiss local advertising market Zoom on Online
Business models (excl. online press) CHF m, 2010 , CHF m, 2010 ,
625 85 260 90 890 110 100 290 110 100 290 gate24.ch Others 14 15
Others 80 Others 320 search.ch Others 45 16 Booking 3 CCO 19
Groupon 10 Couponing Deindeal 15 Google Others 205 16 Renovero 14
Lead Generation Blick 140 SC Directories 110 Maturity PG exc. local
10 Website creation & content NZZ 190 120 Energy 10 Online APG
52 Local.ch Local ch content 54 PG exc. local 10 Various SF1, SF2,
Sat1, ProSieben 15 immoscout24.ch 10 Goldbach Minuten etc. 240 20
jobscout24.ch 10 Media 25 swissfriends.ch 10 Classifieds Various
Goldbach media 30 homegate.ch 20 g Press Online Direct TV, radio,
Printed Search & Marketing1 outdoor (Print&Online)
Directories Find Source : Publisuisse Mediaguide, Swisscom,
OC&C analysis Local.ch Tamedia Ringier g Publigroupe g Other1.
We assumed that half of the Direct Marketing is local2. Website
creation market sizing assumptions: 15% of SME not owning a website
create one, 15% of those with website rebuild it in a given year,
average annual spend: CHF 3.500;3. Emerging segment in 2010,
estimated at CHF 1m 67
66. Part Edi Bhler I Market Analysis I Plans for the
futureActive matchmaking & expansion to lead generation to be
found to be chosen to sell customers t perspective MATCHMAKER users
perspective to find to choose to buy68
67. Part Edi Bhler I Market Analysis I Plans for the
futureMarkets with distinct growth potential Total Swiss local
advertising market Zoom on Online Business models (excl. online
press) CHF m, 2010 CHF m, 2010 625 85 260 90 890 110 100 290 110
100 290 gate24.ch Others 14 15 Others 80 Others 320 search.ch
Others 45 16 Booking 3 CCO 19 Groupon 10 p -5% to -15% Couponing C
i Deindeal 15 Google +30% to Others 205 16 Renovero 14 Lead +20%
Generation Blick 140 SC Directories -20% to -20% to 110 Maturity
-10% PG exc. local -10% 10 Website creation & content NZZ 190
+10% to 120 Energy 10 +20% Online APG 52 Local.ch content 54 +10%
to PG exc. local 10 Various +20% SF1, SF2 Sat1G ldb 20 Minuten etc.
240 SF1 SF2, Sat1, ProSieben 15 immoscout24.ch immoscout24 ch 10
Goldbach h jobscout24.ch 10 Media 25 swissfriends.ch 10 Classifieds
Various Goldbach media 30 homegate.ch 20 Press Online Direct TV,
radio, Printed Search & Marketing1 outdoor (Print&Online)
Directories Find Local.ch Tamedia Ringier Publigroupe Other Source
: Publisuisse Mediaguide, Swisscom, OC&C analysis1. We assumed
that half of the Direct Marketing is local2.2 Website creation
market sizing assumptions: 15% of SME not owning a website create
one, 15% of those with website rebuild it in a given year, average
annual spend: CHF 3.500; one year 3 500;3. Emerging segment in
2010, estimated at CHF 1m 69
68. Part Edi Bhler I Market Analysis I Plans for the futureKey
drivers for successful matchmaking strategyimplementation Leader in
audience Strong monetization engine g g Content Product
optimisation Print, Online, Mobile Local Editorial Content User
Generated Content Diversification to new business models Managed
audience Print, Online, Mobile Sales power & efficiency:
Multichannel Brand strength CRM1 S Segmentation t ti Operational
excellence Matchmaking data People and culture Processes User
insights Harmonised employer conditions IT Deeper advertiser
information D d ti i f ti Strategic Human Resource Print cost
structure management 1 Customer relationship management70
69. Part Edi Bhler I Market Analysis I Plans for the
futureImprovements on all key performance indicators 145 142 1
Total revenue improves again after REVENUE E some difficulties
during financial 140 137 137 crisis and initial transformation 135
133 process from offline to online. 131 Growth expected to continue
going 130 forward. 70 62 1 60