Slide Share Presentation For Interview

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<ul><li>1.Presentation to:<br />Rashmi Singhi<br />John Boutelle<br />Presented by:<br />Jennifer Hedges<br />December 15, 2009<br /></li></ul> <p>2. 2<br />Meeting Agenda:<br />Role of Social Media<br />Dell Overview<br />Point of View<br />SlideShare Introduction<br />Recommendation<br />Summary<br />3. Collect<br />Create<br />Consume<br />Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance: <br /> Reach: Social media has overtaken email as the most popular consumer activity, <br />according to a recent Nielsen study. Importantly, consumer growth is coming from an <br />older demographic than social media's historical base; for example, Facebook's <br />strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-<br />olds as opposed to those under 18. (Nielsen Global Faces and Networked Places, <br />March 9, 2009; MediaPost Blogs Research Brief, Social Networking Is No Respecter <br />of Age, March 18, 2009.) <br /> Relationships: Social media's strength is in the personal connections it enables, the <br />peer-to-peer contact, providing reasons for consumers to visit regularly and for <br />extended periods of time. <br /> Relevance: Consumers are extremely engaged with the content and connections that <br />their friends are creating because of its personal relevance. <br />Gina Kim Director of Industry Services, IAB <br />4. Slideshare is the YouTube for Presentations! <br />A community with over 22 million monthly visitors driven by sharing knowledge for the real world!<br /></p> <ul><li>1,500,000 registered users </li></ul> <p>5. 30,000 slideshows uploaded weekly 6. Average time on site = 8 minutes 7. Average of 20 slides viewed per visitIntegrated partnerships with LinkedIn, Facebook, Xing, and Microsoft Powerpoint<br />A search of resume tips on Slideshare yields over 2300+ results!<br />8. Dell overview<br />Dell is embarking on an extensive Global rebranding effort.Erin Nelson, CMO is spearheadingthis effort; which she started when taking over the CMO role in February of 2009.<br />Important considerations to understand:<br /></p> <ul><li>Research shows message across globe is not consistent </li></ul> <p>9. Dell has lost the perception of selling quality 10. Cheap doesnt equate to value 11. Budgets have not beenset 12. Timing is yet to be determined </p>