Upload
m-p-nicholson
View
461
Download
2
Embed Size (px)
Citation preview
Celebrates the Mystic of Skoda Yeti
Sinhika Digital Media
Founder: M P Nicholson (www.mumbaikarsjourney.blogspot.com)
15 years++ have been in the Media and the Advertising Industry
Worked with leading media houses like the India Today Group, Gujarat Samachar,
Abhiyaan, Observer Group and with the Hinduja Group for their television channels –
CVO and InMumbai
Well Networked
The Digital StrideBegan the digital experience with compassbox.com,
Recreate Solutions, Connecturf and Tribal DDB, and soon was heading the
Interactive division of R K SWAMY BBDO.
At R K SWAMY Interactive we did some awesome work like www.humantouchofchemistry.com
(won a gold and a silver at two separate awards ceremony) www.wedding.raymond.in
www.corporatewear.raymond.inwww.uniconnect.in
www.zuari.in
and also headed the Media Strategy for the digital activities for Raymond
besides working on host of other clients including Mercedes, LIC, SBI, etc.
The Initiative
Sinhika Digital Media will bring together experiences of the offline media and the digital world to ensure that your
Media Money is strategically and cost – efficiently spent.
The team comprises of highly experienced designers with technical acumen.
And when the need arises the network of tech brains will always be there to guide us and
Skoda Yeti into the future
Skoda Yeti
Exploring the Digital Media
The TG
Affluent
A1A2
Affable
The Mystic Man
Loves Traveling, Exploring
Sings with the breeze and dance in the wild
This animal comes home only to rest
Talks less
Is an achiever and a leader
The Challenge
How can we get close to him ???
The Catalyst
His Girlfriend, Wife or Daughter
CommunicationEncourage his catalysts to post stories
and pictures about him, about his adventures and in particular
about his mystical talents
These will be posted on the website created for this purpose and the
winner will be judged on the mystical qualities written about the man
The winner will get a Test Drive on the Yeti with his catalysts
The Yeti will be taken to his home as a surprise and
the catalysts will be given a miniature Snowman as a souvenir.
Online communiqué
Online banners targeting the catalysts will be released in select portals
These online banners will lead to a landing page
that will give the basic details about the competition and the
rendezvous for the mystic man
The banner line and creative can be on the concept of…
Sshhh… Tell us about your mystic man and win a Test Drive
The Campaign
The campaign will be supported by blue
tooth (presentation sent earlier)
And will be monitored by LMS
(Lead Management System)
to take the campaign to its logical END –
THE SALE
get connected