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THE BUSINESS OF BOLLYWOOD
Submitted by:Name: Apoorva SatijaRoll No.: A-45Batch: 2012-2014
BUSINESS MODEL OF BOLLYWOOD
Customer Segment(A, U/A,
U)
Customer Segment(A, U/A,
U)
InvestorsInvestors
Distributors
Distributors
Supply ChainSupply Chain
Actors, Directors, Locations
Actors, Directors, Locations
Movie plot,
Music & Songs
Movie plot,
Music & Songs
RevenuesRevenuesRebates / SubsidiesRebates / SubsidiesCostsCosts
Success / Failure
Success / Failure
Producing Partners
Producing Partners
Supply Demand
BUSINESS METRICS FOR BOLLYWOOD
BUSINESS METRICS FOR BOLLYWOOD
Business Metrics
Gangs of Wasseypur 1
Gangs of Wasseypur 2
Dabangg
Number of viewers
Multiplex – 10-15%Single Screen – 10-15%
Multiplex – 40-50%Single Screen – 30-40%
Multiplex – 80-100%Single Screen – 95-100%
Customer segment
Adult Movie Adult Movie Family Movie
Successful running weeks
8 weeks 2.5 weeks 11 weeks
Screens 1000 1000India – 1800Overseas – 300
1st day revenue Rs. 2.75 Crores Rs. 2.88 Crores Rs. 14.5 Crores
COMPARATIVE ANALYSIS
Sources: www.wikipedia.org; www.koimoi.com
COMPARATIVE ANALYSIS
Business Metrics
Gangs of Wasseypur 1
Gangs of Wasseypur 2
Dabangg
Movie rating 3.5/5 4/5 4/5
Verdict Plus Average Super-Hit
Total cost of production
Rs. 18.4 Crores Rs. 30 Crores
Total revenueRs. 27.84 Crores
Rs. 20.75 Crores
Rs. 215 Crores
Cost of marketing
Rs. 26 Crores Rs. 12 Crores
Sources: www.wikipedia.org; www.koimoi.com; timesofindia.indiatimes.com
