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Deck from Silicon Halton Meetup #52 February 11, 2014 At the Milton Education Village - Innovation Centre, Milton, Ontario, Canada. www.siliconhalton.com @siliconhalton
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www.siliconhalton.comlinkedin/siliconhalton@siliconhalton
Meetup #52: Secrets to Podcasting SuccessFebruary 11, 2014
WelcomeMeetup# 52
Facilitator
Richard KunBDM at RDP Associates
Helping CompaniesObtain Funds toInnovate & Grow
• 7:15 pm Welcome • 7:20 pm Announcements• 7:30 pm Keynote: Secrets to Podcasting Success
• 8:15 pm Mark Your Calendars• 8:20 pm Get To Know Your
Members• 8:30 pm Open Floor• 8:35 pm Networking
Agenda
Welcome from MEV !
The new Milton Education Village – Innovation Centre
Show of Hands
• 986+ members• 52 meetups• 8 peer2peer groups• Hundreds of LinkedIn
discussions
Agenda
Tech Conference and Expo
When: Fall 2014
When: Fall 2014Status: Forming “circle” (group). Lot’s of interest!Tonight: Come and see me if you want to help, participate or have ideas!
Keynote
Secrets to podcast success
Silicon Halton Meetup #52February 11, 2014
@donnapapacosta
Simple definition of podcasting: Internet radio showSECRETS TO PODCAST SUCCESS
A little more techie: Difference between audio and podcastSECRETS TO PODCAST SUCCESS
Podcasts – part of your content marketingSECRETS TO PODCAST SUCCESS
Why podcasts for content marketing?• Portable, time-shifted
• Human touch of audio; in your ears
• Multimedia grabs people
• Complements text and other communications
It’s NOT just about technology and gear.SECRETS TO PODCAST SUCCESS
Yet good sound and editing matter.
SECRETS TO PODCAST SUCCESS
Microphone tips
• Know your settings
• Use a pop filter when possible
• Find sweet spot (distance and placement)
• Experiment before you record
• Turn off all alerts, noises, ambient noise when possible
Quick recommendations
• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)
• Microphone: Audio-Technica ATR2100 or Blue Yeti USB
• Recording Skype calls: Call Recorder (Mac) or Pamela (PC)
Lots of options in the iOS world• Record on your iPhone
• Try the iRig microphone
• iTalk, SoundCloud
• And many more
Don’t rely totally on a script.SECRETS TO PODCAST SUCCESS
Remember this is audio! We are not reading.
SECRETS TO PODCAST SUCCESS
Listener has no visual cues
• Communicate for the ear, not the eye
• Use simple language; start with a hook
• Give auditory guideposts (Let’s talk about three things… First…”)
• Avoid lots of numbers
• Do a recap at the end
Search engines hate audio.SECRETS TO PODCAST SUCCESS
Search engines hate audio.So write show notes!SECRETS TO PODCAST SUCCESS
Typical workflow• Plan episode, including guests; write outline
• Record and edit
• Mix in music, if using
• Save as MP3; upload file (with ID3 tags) to Libsyn or other host
• Publish podcast as part of a blog post (use PowerPress plugin on WordPress)
• Share the podcast via social media
Consider the podcaster’s secret weapons.SECRETS TO PODCAST SUCCESS
Choose a meaningful name and cover art.SECRETS TO PODCAST SUCCESS
Building your audience is not a sprint.SECRETS TO PODCAST SUCCESS
Get help when you need it!SECRETS TO PODCAST SUCCESS
Top tech podcasts ...
Please keep in touch
Donna [email protected]
Sign up for newsletter of tips and tricks at trafcom.com
@donnapapacosta
Mark Your Calendars
SoloPreneur Peer2Peer #32• IP• Feb 20, 2014, @ 8:30 am• Hampton Restaurant at the
Quality Suites Hotel, Oakville
Meetup 53: Enemy at the Gate
• Cyber Security Panel Presentation / Q&A
• Tuesday Mar 18, 2014• Where: O’Finn’s Irish Temper, Oakville, • Learn more: http://bit.ly/shmeetup53
Silicon Halton Workshop Day @ Burlington HiVE
• Mar 26, 2014. Open 8am – 6pm• 9 workshops: 1pm – 4pm• Free for Silicon Halton members• Not an 8-hr business social event, do your work,
attend as many or as few workshops as you wish• More presenters needed• Learn more: http://bit.ly/LDi6ou
1pm - 2pm Workshop 1 Workshop 2 Workshop 3
2pm - 3pm Workshop 4 Workshop 5 Workshop 6
3pm - 4pm Workshop 7 Workshop 8 Workshop 9
Come to our workshop day!
When: March 26th Mine: Using Social Media to prospect and build your network. Hands on simulation!What Will Happen: I'll walk you through a lite version of the process, tools and programmatic approach I use. This workshop is best suited for individuals and companies that need to develop 1:1 relationships. Bring your laptop.
Brian Hickey
UTILIZING THE POWER OF VIDEO TO CREATE POWERFUL CONTENT
Brian Hickey, Owner
Phone: 905-299-8117Twitter: @72bluemedia @b_j_hickeyLinkedIn in/bjhickey
www.72bluemedia.com
• Servicing small to mid size businesses in the Peel, Halton, Hamilton-Wentworth, Niagara, and Waterloo Regions
• Working with Silicon Halton I hope to be a valued member in discussions of content marketing through video
Dave Truman
Dave TrumanHighly Technical Writing
and Content Management
http://about.me/davetruman
Patti Walker
Marathon Learning Materials Ltdbased in Oakville Ontario
Established 2004
www.marathonlearning.com
@pattimarathon 905-257-0123
John Challinor
Open Floor
