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SHAREDCONSULTING OPERATING STRATEGY
ILEANA GONZALEZ
ALISHA GRIGGS
JORDYN HAWKINS-RIPPIE
NICOLE ROBINSON
BENJAMIN WEBSTER
AGENDA
Situation Analysis
Recommendations
•Strategy & Operations
• Technology
•Human Capital
Key Takeaways
CHALLENGES
Competition
Lack of a clear growth strategy
Regulatory pressures
Driver and customer dissatisfaction with app
High turnover rates
TARGETED APPROACH
•Expand domestically and internationally on current services
•Issue comprehensive background checks
•Double insurance coverage for drivers
Strategy & Operations
•Strategic alliance with Google Maps
•Deploy of SharedAhead and SharedRewards
Technology •Restructure organization
•Implement work/life & professional development initiatives
Human Capital
TARGETED APPROACH
•Expand domestically and internationally on current services
•Issue comprehensive background checks
•Double insurance coverage for drivers
Strategy & Operations
•Strategic alliance with Google Maps
•Deploy of SharedAhead and SharedRewards
Technology •Restructure organization
•Implement work/life & professional development initiatives
Human Capital
EXPANSION STRATEGY - DOMESTIC
2016 Q1
West
Revenue $109 M
Profit $2.7 M
User % 23.5%
• Established Region
• 35.92% domestic
profit
• The most
competition
• Sustain market
dominance
EXPANSION STRATEGY - DOMESTIC
2016 Q1 2016 Q2
West Atlantic/South
Revenue $109 M
Profit $2.7 M
User % 23.5%
• Established Region
• 35.92% domestic
profit
• The most
competition
• Sustain market
dominance
Revenue $28.5 M
Profit $1.4 M
User % 20.9%
• Larger distances =
more revenue
• 18.62% domestic
profit
• New Region –• Growth &
Momentum
EXPANSION STRATEGY - DOMESTIC
2016 Q1 2016 Q2 2016 Q3
West Atlantic/South Central
Revenue $109 M
Profit $2.7 M
User % 23.5%
• Established Region
• 35.92% domestic
profit
• The most
competition
• Sustain market
dominance
Revenue $28.5 M
Profit $1.4 M
User % 20.9%
• Larger distances =
more revenue
• 18.62% domestic
profit
• New Region –• Growth &
Momentum
Revenue $66 M
Profit $1. 8 M
User % 20.3%
• No issues have arisen
• 22.13% domestic
profit
• 3 of the top cities
• High potential for
growth
EXPANSION STRATEGY - DOMESTIC
2016 Q1 2016 Q2 2016 Q3 2016 Q4
West Atlantic/South Central North East
Revenue $109 M
Profit $2.7 M
User % 23.5%
• Established Region
• 35.92% domestic
profit
• The most
competition
• Sustain market
dominance
Revenue $28.5 M
Profit $1.4 M
User % 20.9%
• Larger distances =
more revenue
• 18.62% domestic
profit
• New Region –• Growth &
Momentum
Revenue $66 M
Profit $1. 8 M
User % 20.3%
• No issues have arisen
• 22.13% domestic
profit
• 3 of the top cities
• High potential for
growth
Revenue $76.5 M
Profit $1 M
User % 19.66%
• Highly saturated
market
• Already in the big
cities
EXPANSION STRATEGY - INTERNATIONAL
2016 Q1
North America
Revenue $7 M
Profit $1.2 M
User % 34.6%
• Most profitable
region
• No competitors
• Expanding fast to
dominate
• 43% international
profit
EXPANSION STRATEGY - INTERNATIONAL
2016 Q1 2016 Q3
North America Europe
Revenue $7 M
Profit $1.2 M
User % 34.6%
• Most profitable
region
• No competitors
• Expanding fast to
dominate
• 43% international
profit
Revenue $32.5 M
Profit $878,000
User % 3.59%
• No competitors
• Trans-border
traveling
• Quickly word of
mouth
EXPANSION STRATEGY - INTERNATIONAL
2016 Q1 2016 Q3 2016 Q3
North America Europe Asia
Revenue $7 M
Profit $1.2 M
User % 34.6%
• Most profitable
region
• No competitors
• Expanding fast to
dominate
• 43% international
profit
Revenue $32.5 M
Profit $878,000
User % 3.59%
• No competitors
• Trans-border
traveling
• Quickly word of
mouth
Revenue $5 M
Profit $715,000
User % 2.87%
• No competitors
• High population
density
• High car-free
population
QUARTERLY GROWTH
ANNUAL GROWTH
ANNUAL GROWTH
INITIAL EXPANSION FRAMEWORK
• Population density of 100 people per
square mile
• Population growth
• 20% of population needs to be car
free
LEGAL AND REGULATORY SOLUTION
• Valid license in state of operation
• Background check
• Every six months
• Double insurance coverage
TARGETED APPROACH
•Expand domestically and internationally on current services
•Issue comprehensive background checks
•Double insurance coverage for drivers
Strategy & Operations
•Strategic alliance with Google Maps
•Deploy of SharedAhead and SharedRewards
Technology •Restructure organization
•Implement work/life & professional development initiatives
Human Capital
MAPPING SERVICES
In-House Development
Advantages:
• Company Ownership
• Quick to implement
change
Disadvantages:
• Expensive
• Time consuming
Risk:
• Competitors may gain
lead
Strategic Alliance
Advantages:
• Quickly implementing
solutions
• Less expensive
• Proven reliability
Disadvantages:
• No control
• Long term solutions
Risk:
• Potential long term
cost
Acquisition
Advantages:
• Immediate solutions
• Company ownership of
Property
Disadvantages:
• Expensive
• Not viable
Risk:
• Negative cash flow
MAPPING SERVICES
In-House Development
Advantages:
• Company Ownership
• Quick to implement
change
Disadvantages:
• Expensive
• Time consuming
Risk:
• Competitors may gain
lead
Strategic Alliance
Advantages:
• Quickly implementing
solutions
• Less expensive
• Proven reliability
Disadvantages:
• No control
• Long term solutions
Risk:
• Potential long term
cost
Acquisition
Advantages:
• Immediate solutions
• Company ownership of
Property
Disadvantages:
• Expensive
• Not viable
Risk:
• Negative cash flow
SHAREDAHEAD
• Launch in largest cities
(SFO and JFK)
• 3-6 month pilot program
• Reduced gross margin
SHAREDAHEAD
• Launch in largest cities
(SFO and JFK)
• 3-6 month pilot program
• Reduced gross margin
Advantages:
• New market
Disadvantages:
• Fare prediction
• Unknown driver availability
SHAREDREWARDS
•Customer loyalty program
•Discounts for consistent service
usage
•Partner with major retail centers
SHAREDREWARDS
•Customer loyalty program
•Discounts for consistent service
usage
•Partner with major retail centers
Advantages:
• Increased competitor
pressure
Disadvantages:
• Less Revenue
TARGETED APPROACH
•Expand domestically and internationally on current services
•Issue comprehensive background checks
•Double insurance coverage for drivers
Strategy & Operations
•Strategic alliance with Google Maps
•Deploy of SharedAhead and SharedRewards
Technology •Restructure organization
•Implement work/life & professional development initiatives
Human Capital
ATTRITION AT SHARED
ATTRITION AT SHARED
NEW ORGANIZATIONAL STRUCTURE
CEOGlobal
President
CTO CFO CLO
Human Resource
s
US
PresidentEurope
President
AsiaPreside
nt
North
American
President (EX
US)
Director of Accounting
Director of Operations
Director of Shared Plus
Director of Marketing
WORK / LIFE BALANCE & PROFESSIONAL DEVELOPMENT
Evaluated top five ranked Indeed companies for healthy work-life
balances
Benefit implementation
Nearby childcare centers
Seven paid weeks maternity leave
Virtual training and telecommuting where appropriate
Career milestone training
Mentoring programs
TURNOVER OUTCOMES
Current
15%
12 months
10%
24 months
6%
TURNOVER OUTCOMES
Current
15%
12 months
10%
24 months
6%
TURNOVER OUTCOMES
Current
15%
12 months
10%
24 months
6%
KEY TAKEAWAYS
Strategy & Operations
•Systematic Approach to Domestic and International Expansion
Technology
•Strategic Alliance with Google Maps
•Parallel Development of App and New Services
Human Capital
•Streamlined and Scalable Organizational Structure
•Reduced Turnover and Increased Employee Satisfaction
QUESTIONS?