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IT’S HARD BEING GREATbut you can do it
05.20.11
(ALE)SSANDRA LARIU@ALELARIU
Today is about LIGHT side of digital production
• Big build sites
• E-commerce
• UX (user experience)
• Systems integration
• Software build
• MEDIA!
• Banners - standard and RM
• Microsites - up to 10 pages
• Mobile
• Games
• Augmented reality
Today is not about HEAVY side of digital production
INSPIRATIONacross...
METHODOLOGY
overview of
BUDGETTEAMTIMING
1. INTEGRATED PRICELESS PICKSOVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K
1. INTEGRATED PRICELESS PICKS
2. SITE 15 PAGES GOLDEN GRANT -BUDGET: 700K FOR 20 PAGE LFASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS
2. SITE GOLDEN GRANT
3. MOBILE SCORETONESBUDGET: 20K FOR APP
4. TWITTER/WORDPRESS TWITTER FILM FESTIVALBUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION
4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL
5. AUGMENTED REALITY GOLDRUN
http://www.goldrungo.com/
BUDGET: 400K FOR APP
6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizes
Text
BUDGET: 20K
7. TABLET D7000 CLOSER TO PERFECTION
http://vimeo.com/20922434
BUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMERA 360
8. KINECT SOBRIETY TESTBUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS
8. KINECT SOBRIETY TEST
9. FACEBOOK GET CHARGEDBUDGET: 75K FOR FB APP
• 1 month Development
• Approx. $75K
• Team of 3 Developers, Interaction Designer, Flash Developer, Coder
• Under
UNDER ARMOUR - GET CHARGED
Facebook Application
1. now you know roughly how much stuff costs
2. but there’s no rigid way to do it
3.and with regards to teams: at some point you’ll need to substitute generalists with specialists
HOW YOU CAN DO GREAT
QUESTIONS?