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Sharing economy and its implication on tech startups
Dr. Anh NguyenSoftware Innovation Labs, NTNU
Norway
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Introduction
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NTNU, Norway
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Software Innovation Labs
Action Research
Entrepreneurs
Investors
Software engineer
Incubators
Large companies
Education
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Our published research
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Our research
8000What are the factors to distinguish success and failure software startups?
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Our research
35What are typical paths of non-technical founders of software startups?
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Our research
120How to learn from your own failure? Towards a successful launch
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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In 2015:• Double its drivers• Operates in 351 cities
and 64 countries• Value c.a 50 bil USD
Example (1)
Uber
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Example (2)
In 2015:• Estimated 950 mil. USD revenue in
2015• 1.500.000 listings in 34.000 cities• Value c.a 24 bil. USD
Airbnb
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Go mainstream
Something interesting is happening - Tom Goodwin
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Market sizeFood & Beverage
Finance
Books
Digital content
Small jobs
Clothes
Bicycle
Pet
Parking
Research equipment
News
Credits
Sharing ideas? https://www.justpark.com/creative/sharing-economy-index/
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Driving forces behind the sharing economy
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Driving forces behind the sharing economy
• Too much waste
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Driving forces behind the sharing economy
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Driving forces behind the sharing economy
• Too much waste
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Driving forces behind the sharing economy
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Driving forces behind the sharing economy
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Research approach
Question:• What are the main challenges in entering the Vietnamese
market for companies in the sharing economy?
Mix research method:• Survey• Case study• Interview
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Findings
• Most of youth people are interested• Lower income and not-working groups are more • interested• Economic factor is the main driving forces• Trust is an issue• Lack of clear legal system• Many worry about safety and quality of services
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Vietnam as a potential market
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Building blocks for a business idea
• Critical mass• Worth to share
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Building blocks for a business idea
• Idling capacity• Ease to transfer• Ease to maintain
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Building blocks for a business idea
• Belief in common• Sharing culture
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Opportunities are out there!
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Opportunities needs to be validated!
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Business model
• Company as a service– Offer products or services to customers on-demand or through a
subscription model – Paying for the whole, not the drill power that makes it
• Company as a marketplace• Company as a platform
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Business model
• Company as a service• Company as a marketplace
– Create a community around the company by enabling the customer and partner to resell products, swap goods
– Start because it is financially feasible. But we like the connection to people
• Company as a platform
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Business model
• Company as a service• Company as a marketplace• Company as a platform
– Enable customers to build products and new services as partners
– Stablize the connection to your customer by connecting your customers each other under your brand
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Norwegian outlook
• Access to mass market• Access to software engineers• Access to co-founders• @Vietnam: Oil& gas sector, financial
investment sector
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Norwegian outlook
We are looking for both business and technical partners
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Take away
• Many entrepreneurial mindset and skillsets can be taught. Go and learn!
• Sharing economy is possible! Be smart with the idea
• Cost saving is what to sale. Community of trust is what to build!
• Opportunities are out there. Please validate them first!
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