InnovationThe Seven Pillars by Sense Worldwide

This is

how we

do it

‘When you need to transform a brand or product, you can'tjust do the same things better…you need to tap into the creativityof your consumers…’

Jeremy BrownCEO, Sense Worldwide

Design for outcomes#1We define exactly what improvement we want to bring about in the customers’ lives –then we design for this desired outcome.

Approaching innovation this way round means the business is consumer-led, rather than being constrained by current capabilities.

You’ll design a very different solution if the pasta kit is for a necklace rather than a meal.

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Put the consumer at the heart of the process

PhilosophySegmentation works at the heart of strategic marketing by allowing brands to adapt their messages and to develop products in ways that resonate with consumer values and deliver to consumer behaviours.To understand behaviour, we look at every aspect of consumer behaviour in a market. We call this Decision Cycling. Decision Cyling splits your market apart into its component parts (consumers, occasions, needs, brands, products, purchasing etc) and then determines the relative influence of each of these aspects.We then create a segmentation based on the market dimensions in the proportion of their relative influence. So, for example, if needs explain 37% of choice, then the needs in our segmentation solution will have a weight of 37%.

It all begins with people – their lives, their hacks and their latent needs. We look to the extremes for inspiration – the leading edge, creative or plain weird consumers who can show us what’s on the horizon, or even over it.

Validation InspirationInspiration

#2

Average Users Extreme UsersRejectors

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PhilosophySegmentation works at the heart of strategic marketing by allowing brands to adapt their messages and to develop products in ways that resonate with consumer values and deliver to consumer behaviours.To understand behaviour, we look at every aspect of consumer behaviour in a market. We call this Decision Cycling. Decision Cyling splits your market apart into its component parts (consumers, occasions, needs, brands, products, purchasing etc) and then determines the relative influence of each of these aspects.We then create a segmentation based on the market dimensions in the proportion of their relative influence. So, for example, if needs explain 37% of choice, then the needs in our segmentation solution will have a weight of 37%.

Collaborate across disciplines#3Creative ideas happen when different perspectives collide.

An inter-disciplinary team is vital to the innovation process. Together we can generate more ideas, and we’re much better placed to identify the richest areaof opportunity, and act on it.

Legal, compliance & IT take part in our co-creation workshops and barriers to ideas come tumbling down.

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PhilosophySegmentation works at the heart of strategic marketing by allowing brands to adapt their messages and to develop products in ways that resonate with consumer values and deliver to consumer behaviours.To understand behaviour, we look at every aspect of consumer behaviour in a market. We call this Decision Cycling. Decision Cyling splits your market apart into its component parts (consumers, occasions, needs, brands, products, purchasing etc) and then determines the relative influence of each of these aspects.We then create a segmentation based on the market dimensions in the proportion of their relative influence. So, for example, if needs explain 37% of choice, then the needs in our segmentation solution will have a weight of 37%.

Don’t discount old ideas#4We believe old ideas are worth revisiting.

There is value in understanding how or why they failed. Maybe they can be presented in a more compelling way, with a different business model, or ‘pivoted’ to unlock their true value.

It’s the only way to avoid history repeating itself.

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PhilosophySegmentation works at the heart of strategic marketing by allowing brands to adapt their messages and to develop products in ways that resonate with consumer values and deliver to consumer behaviours.To understand behaviour, we look at every aspect of consumer behaviour in a market. We call this Decision Cycling. Decision Cyling splits your market apart into its component parts (consumers, occasions, needs, brands, products, purchasing etc) and then determines the relative influence of each of these aspects.We then create a segmentation based on the market dimensions in the proportion of their relative influence. So, for example, if needs explain 37% of choice, then the needs in our segmentation solution will have a weight of 37%.

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Disrupt yourself –before someone else does#5

Truly disruptive ideas can feel like more of a threat than an opportunity to established players.

But the killer disruptions of today are the cash cows of tomorrow. That means learning to think like a start-up, where everything is up for grabs, even the business model itself.

PhilosophySegmentation works at the heart of strategic marketing by allowing brands to adapt their messages and to develop products in ways that resonate with consumer values and deliver to consumer behaviours.To understand behaviour, we look at every aspect of consumer behaviour in a market. We call this Decision Cycling. Decision Cyling splits your market apart into its component parts (consumers, occasions, needs, brands, products, purchasing etc) and then determines the relative influence of each of these aspects.We then create a segmentation based on the market dimensions in the proportion of their relative influence. So, for example, if needs explain 37% of choice, then the needs in our segmentation solution will have a weight of 37%.

Give ideas every chance of success#6

For too long, research has been responsible for killing ideas indiscriminately.

In order to help ideas evolve, survive and flourish, we give them their best expression. Then we share them with people who can both critique them and use them as a creative springboard.

It’s the Silicon Valley approach.

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PhilosophySegmentation works at the heart of strategic marketing by allowing brands to adapt their messages and to develop products in ways that resonate with consumer values and deliver to consumer behaviours.To understand behaviour, we look at every aspect of consumer behaviour in a market. We call this Decision Cycling. Decision Cyling splits your market apart into its component parts (consumers, occasions, needs, brands, products, purchasing etc) and then determines the relative influence of each of these aspects.We then create a segmentation based on the market dimensions in the proportion of their relative influence. So, for example, if needs explain 37% of choice, then the needs in our segmentation solution will have a weight of 37%.

Stay Agile#7We don’t know the answer to your innovation challenge. But we do know how to get you there.

Innovation is a messy process. Our approach is agile and responsive because you have to design for where the market is going, not where it is today.

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Phase 0Scoping & Research Design

We’re going to make a big leap together. Let’s make sure everyone’s aligned around the challenge and the opportunities.

Phase 1Insight and Opportunity

Go wide. Go deep. Creating a robust understanding of consumers’ needs by taking different perspectives and using different lenses, to open our eyes to the future opportunities.

Phase 2Co-creation

Creativity is hard-wired into our process from beginning to end, but this is where we power it up with workshops that capitalise on all the learning so far, and use it as a springboard to create transformative ideas.

Phase 3Prototyping and Masterplanning

We refine & prototype the best ideas, giving them a chance to live and breathe. Transformation is a journey, not a destination. We create roadmaps to help you create new markets.

35,000 ft

10,000 ft

It’s challenging. It’s inspiring. It’s original. And it delivers.Approach Overview

Every phase will transfer knowledge and embed a co-created innovation culture.

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We’re a distributed network

We’ve worked across:

Wider context. Deeper expertise. The Sense Network provides more worlds, more collisions, bigger transformations.

55countries

80world cities

35languages

Chorus+Echo is our community of hand-picked experts who cover a range of disciplines from art

to science.www.chorusandecho.com

Our global network of can do individuals who want to make things better and make better things. We harness their energy and inspire them to work with us to improve the products and services we all use.

www.thesensenetwork.com

Find it interesting?Get in touch.

+44 (0)20 7025 6040hello@senseworldwide.com@senseworldwide

Sense Worldwide68/70 Wardour StreetLondon W1F 0TBUnited Kingdom

T +44 (0)20 7025 6040F +44 (0)20 7025 6041E jeremy@senseworldwide.comW www.senseworldwide.com