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Seven Keys to Unlock and Lead Innovation Strategy

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Page 1: Seven Keys to Unlock and Lead Innovation Strategy

| 2017 CMO Survey 1

Seven Keys to Unlock and Lead Innovation Strategy

Whether innovation is incremental or moon shot

in significance, it flourishes in organizations that embrace seven elements in the context of a strategic purpose.

Page 2: Seven Keys to Unlock and Lead Innovation Strategy

| 2017 CMO Survey 2

In many ways, we live in a modern Renaissance—a science and technology-driven Renaissance

For-profit, nonprofit, and government organizations all carry a significant mandate to continue to lead innovation. Opportunities abound to unlock the human potential—to imagine and create a new future.

It is no wonder that leaders are working diligently to inspire and cultivate innovation throughout their teams and companies as quickly as possible.

Seven Keys to Unlock and Lead Innovation Strategy

Page 3: Seven Keys to Unlock and Lead Innovation Strategy

| 2017 CMO Survey 3

1. Coordinate enterprise-wide leadership and governance of innovation.

2. Create a shared definition of innovation.

3. Foster a culture of innovation.

4. Manage the innovation portfolio like a venture capitalist.

5. Commit to design thinking.

6. Create a radical connection with customers.

7. Build strong internal and external networks.

Seven Elements Necessary to Lead Innovation:

Seven Keys to Unlock and Lead Innovation Strategy

Page 4: Seven Keys to Unlock and Lead Innovation Strategy

| 2017 CMO Survey 4

Our Credera research team spent significant time evaluating organizations

with proven track records of innovation. We worked to understand and

synthesize those critical elements that show up repeatedly as foundational

innovation enablers.

We carefully examined early inventors like Edison and the Wright Brothers

and leading organizations today that rely on innovation as a cornerstone for

competitive advantage, including

Seven Keys to Unlock and Lead Innovation Strategy

Page 5: Seven Keys to Unlock and Lead Innovation Strategy

| 2017 CMO Survey 5

Seven Keys to Unlock and Lead Innovation Strategy provides insights

into how C-level leaders can generate the systemic innovation that leads

to financial success and happy customers.

Standing still is not an option, and organizations that choose a scatter-shot

approach to innovation tend to fail. A systematic approach to innovation is

needed, and this paper will help leaders develop their firm’s capabilities.

Seven Keys to Unlock and Lead Innovation Strategy

Page 6: Seven Keys to Unlock and Lead Innovation Strategy

| 2017 CMO Survey 6

Sections Included in the Seven Keys to Unlock and Lead Innovation Strategy Whitepaper:

• Executive Summary

• What is Innovation?

• Modern Frameworks Describing Innovation

• Seven Keys to Unlocking and Leading Innovation Strategy

Seven Keys to Unlock and Lead Innovation Strategy

Page 7: Seven Keys to Unlock and Lead Innovation Strategy

SEVEN KEYS TO UNLOCK AND LEAD INNVOATION STRATEGY

Get the free whitepaperLearn how executives can proactively lead innovation efforts for their firms to

create and maintain advantage in extremely competitive landscapes.

You need to know the necessary elements to lead

innovation, and Credera’s whitepaper, Seven Keys to Unlock

and Lead Innovation Strategy, is a great place to start.

DOWNLOAD NOW

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Page 8: Seven Keys to Unlock and Lead Innovation Strategy

| 2017 CMO Survey

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