Click here to load reader
Upload
credera
View
436
Download
1
Embed Size (px)
Citation preview
| 2017 CMO Survey 1
Seven Keys to Unlock and Lead Innovation Strategy
Whether innovation is incremental or moon shot
in significance, it flourishes in organizations that embrace seven elements in the context of a strategic purpose.
| 2017 CMO Survey 2
In many ways, we live in a modern Renaissance—a science and technology-driven Renaissance
For-profit, nonprofit, and government organizations all carry a significant mandate to continue to lead innovation. Opportunities abound to unlock the human potential—to imagine and create a new future.
It is no wonder that leaders are working diligently to inspire and cultivate innovation throughout their teams and companies as quickly as possible.
Seven Keys to Unlock and Lead Innovation Strategy
| 2017 CMO Survey 3
1. Coordinate enterprise-wide leadership and governance of innovation.
2. Create a shared definition of innovation.
3. Foster a culture of innovation.
4. Manage the innovation portfolio like a venture capitalist.
5. Commit to design thinking.
6. Create a radical connection with customers.
7. Build strong internal and external networks.
Seven Elements Necessary to Lead Innovation:
Seven Keys to Unlock and Lead Innovation Strategy
| 2017 CMO Survey 4
Our Credera research team spent significant time evaluating organizations
with proven track records of innovation. We worked to understand and
synthesize those critical elements that show up repeatedly as foundational
innovation enablers.
We carefully examined early inventors like Edison and the Wright Brothers
and leading organizations today that rely on innovation as a cornerstone for
competitive advantage, including
Seven Keys to Unlock and Lead Innovation Strategy
| 2017 CMO Survey 5
Seven Keys to Unlock and Lead Innovation Strategy provides insights
into how C-level leaders can generate the systemic innovation that leads
to financial success and happy customers.
Standing still is not an option, and organizations that choose a scatter-shot
approach to innovation tend to fail. A systematic approach to innovation is
needed, and this paper will help leaders develop their firm’s capabilities.
Seven Keys to Unlock and Lead Innovation Strategy
| 2017 CMO Survey 6
Sections Included in the Seven Keys to Unlock and Lead Innovation Strategy Whitepaper:
• Executive Summary
• What is Innovation?
• Modern Frameworks Describing Innovation
• Seven Keys to Unlocking and Leading Innovation Strategy
Seven Keys to Unlock and Lead Innovation Strategy
SEVEN KEYS TO UNLOCK AND LEAD INNVOATION STRATEGY
Get the free whitepaperLearn how executives can proactively lead innovation efforts for their firms to
create and maintain advantage in extremely competitive landscapes.
You need to know the necessary elements to lead
innovation, and Credera’s whitepaper, Seven Keys to Unlock
and Lead Innovation Strategy, is a great place to start.
DOWNLOAD NOW
7
| 2017 CMO Survey
WE KEEP OUR PROMISES
GET IN TOUCHHas this paper been helpful? Need additional information on our services? Please reach out and let us know how we can help:
DALLAS | DENVER | HOUSTON CREDERA.COM
Our clients hire us to own their toughest challenges. They retain us because we keep our promises.