Session 4: Website

Experience (part 2)

ITO Companies

Cali,

14 October 2015

Outline user experience

• Mobile-friendly website

• Persuation: From click to lead

• Self assessment: analyzing your site

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IT’S OFFICIAL

“more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

“90% of consumer transactions are started

on one device and finishes on another”

Neil Mohan, Google VP of Display Advertising

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Now let’s take a look at some examples

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Mobile configuration

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ExerciseAssess your mobile site

https://www.google.com/webmasters/tools/mobile-friendly/

Outline user experience

• Mobile-friendly website

• Persuation: From click to lead

• Self assessment: analyzing your site

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Simplicity

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Menu

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Menu

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Menu

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Menu

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Images

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Images

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Images

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Images

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Homepage content

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Exercise: Sketching

Redesign your homepage- Menu- Homepage structure- Content- Image example- Call-to-action

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Contact page

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Assess your contact page

Outline user experience

• Mobile-friendly website

• Persuation: From click to lead

• Self assessment: analyzing your site

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3 QuestionsA. What are your strong points?B. What aspects need improvement?C. How are you going to implement?

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Questions?

Thank you!