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Branding, Marketing & Management of CSR
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Organizational Communication PR STKKunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011Social Responsibility Sustainability 3. Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011Communication/PRinvited to address:the stakeholder dialogue practices CSR and sustainability programs traditional role of PR in business is primarily the defense of the company despite stakeholders concerns focus is to manage crisis,protect reputation/imageachieve "social license" to operate. Any stakeholder relationship practice is a public relations action, however not all public relations practices can be consider as initiative of stakeholder engagement as defined by the stakeholder theory.(Smith, 2010) 4.
Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011
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Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011 6. Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011 7. Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011 8. Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011 9. Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011 10.
Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011 11.
Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011 12.
Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011Similar to social responsibility (David, 2005) Does not reflect new society reality and demands (Stokes, 2010) 13.
Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011 14.
Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011CRITICs ethics, role of PR, new paradigms of study NO CRITICS model of production, consumption, capitalism 15. Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011STKSocial Responsibility Sustainability PR 16. Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011STKSocial Responsibility Sustainability PR GOAL: ethics, transparency, accountable, social economic development GOAL: stk and open dialogue, transparency, governance change, PR review. WAY TO GET: Society approval, reputation management, organizational centered STK = publics without stakes 17. Kunsch, Peres-Neto, SmithCSR Communication Conference Amsterdam 2011