Project Management For SEO

Who Am I?

Sarah Carling (Goodwin)

Project Manager -Bloom Media

SEO Chick

@Yoshimi_s

• Maximise efficiency

• Get faster results

• Less stress

• Profitability

Why bother?

Project management is just making sure you know what you need to do, planning how you’re going to do it, and making sure you do what you planned to

Project inception• Decide what needs doing

In SEO terms• Site audit • Client goals • Internal goals

Project planning• Decide how you’re going to do what you need to do

This is the bit we’re going to look at today!

Project Execution• Doing what you have said you’re going to do

This is the bit you’re already doing

Project monitoring• Checking that you really are doing what you said you were

going to

In SEO terms• Client reporting • Activity review

Project completion• Reviewing if you did what you said you were going to

There is no such thing as a finished SEO project...completion in SEO is when we reach the stage where we need to re-audit.

Project Inception

Planning

Execution Reviewing Audit

Available resource• Total team man hours• Productivity rates• Areas of expertise• Total available time available per resource

Available time

Staff member Work hours Holiday Production rate Billable hours/month

Senior SEO 37.5 24 60% 91.07

Senior Account Manager 37.5 24 50% 75.89

Junior SEO 37.5 24 80% 121.43

Junior Account Manager 37.5 24 80% 121.43

Total 409.82

• Client requirements

ClientTotal Monthly

hoursLink

building Account

Management Reporting Auditing Content Technical

Client 1 8 3.2 2 0.4 0.8 0.8 0.8

Client 2 16 6.4 4 0.8 1.6 1.6 1.6

Client 3 17 6.8 4.25 0.85 1.7 1.7 1.7

Client 4 88 35.2 22 4.4 8.8 8.8 8.8

Client 5 76 30.4 19 3.8 7.6 7.6 7.6

Client 6 8 3.2 2 0.4 0.8 0.8 0.8

Client 7 18 7.2 4.5 0.9 1.8 1.8 1.8

Client 8 72 28.8 18 3.6 7.2 7.2 7.2

Client 9 2 0.8 0.5 0.1 0.2 0.2 0.2

Client 10 64 25.6 16 3.2 6.4 6.4 6.4

Client 11 8 3.2 2 0.4 0.8 0.8 0.8

Total 377 150.8 94.25 18.85 37.7 37.7 37.7

Work required• By resource

Monthly HoursTotal Hours

Required Senior SEOSenior Account

ManagerJunior Account

Manager Junior SEO TotalTotal Hours available 91.07 75.89 121.43 121.43 409.82

Link building 150.4 15.04 0.00 60.16 75.20 150Account Management 94 9.40 56.40 28.20 0.00 94

Reporting 18.8 0.00 0.94 6.58 11.28 19

Auditing 37.6 26.32 3.76 0.00 7.52 38

content 37.6 7.52 3.76 18.80 7.52 38

Technical 37.6 22.56 0.00 3.76 11.28 38Avaliable Resource 376 10 11 4 9

Project items• Requires multiple stages• Or input from other resources• Can also be a task

Site Audit Summary

Issue Resolution Priority Ownership Dependencey

Redirects · 301 re-directs Canonical issuesRemoved pages

High Client Requirements list from Agency

XML Google Sitemap

· Create & Upload Sitemap Medium Agency

On Page Optimisation

· Home page Meta Tag changes High Agency

· Home page Heading Tag changes Agency

· Home page category link changes Agency

External Link Building

· Continued linkbuilding focussed around the target keyphrases

High Agency

High Level• Microsoft Project• Toms planner

Planned project

Task• Can be completed in a single sitting• Doesn’t require additional resource• No dependencies

Task Management• Intervals• Basecamp

• Each item on the project plan can be broken down to it’s relevant tasks

• Time can be estimated, tracked and analysed

• Update the project plans regularly

• Monitor workload against skills, and adjust resource

Any Questions?