Seo On Page Factors

04/09/23 Prepared by: Deelip Kumar (SEM Expert)

Search Engine Optimization

On Page Optimization Factors


On page optimization factors

Title <title> tag Meta tags Design Development Content


On page ElementsHeader

Logo

Left Navigation Panel

Body Content Part

Right Panel

Footer


On Page Factors Title <Title></Title>Title should be unique and descriptive as well.Ex: Mobile Phones – Mobile Phone Deals on 3, O2, T-Mobile, Orange from

Brandname .com

Keep in Mind: Your Title should not be more than 12-15 words. Use your primary keyword in left side or beginning of the Title. Don’t stuff so many keywords, try to make it descriptive. Users always like descriptive

titles Use your brand name at the right side of the Title. It should be grammatically correct and also effective in SERP. It should be relevant, before writing title, first review content written on the first

paragraph and font weight, file name, H1 tag and overall page theme. Review Keyword density, keyword proximity, prominence and Keyword stemming

(Word variations like stem, stems, stemmer, stemmed, stemming, stemmist, stemification.)


Meta Tags

These are an informative tags for search engines. Meta description and Meta keywords meta tag is the two most

important meta tags.

Consider few points before writing description and other meta tags. It should be descriptive and have relevant key phrases that present on the web page. Incorporate phrase variants and synonyms within copy. Write description for search engines as well as users, it always helps to maximize clickthrough on

SERPs. Review your competitor description patterns as well. Write important words first, so that your key message is not isn’t truncated. Avoid same keywords repetition more than 2-3 times, otherwise search engines may be

assessed as a spamming. Use NOODP Meta tag, if it automatically display your description from major directories like

DMOZ.org Avoid writing revisit-after tags, because crawler always follow their own rules.


Designing Factors

Navigation Elements (Always prefer CSS based drop downs). Do not use inline CSS. Always call .css and .js through separate files. Page structure should be search engine friendly, Page size should not

exceed more than 100KB. All important page should be reachable from at least one static text link. Check for Hidden text and links: Include proper and relevant ALT TAG on images.

Hidden texts: Using white text on a white background Including text behind an image Using CSS to hide text Setting the font size to 0

Hidden links:The link consists of hidden text (for example, the text color and background color are identical). CSS has been used to make tiny hyperlinks, as little as one pixel high. The link is hidden in a small character - for example, a hyphen in the middle of a paragraph.


Development Factors

Follow the markup standards suggested by the w3c.

Try to remove junk codes like unnecessary comments as well as blank spaces.

Restructuring pages with HTML code.


Content Optimization

Headings Using heading styles <h1>, <h2>, etc containing target keyphrases has some positive

effects, but the default sizes are not acceptable for visual design, so the font style is used to produce a smaller, more aesthetic font, often using Cascading Style Sheets (CSS) to apply across the whole site.

Include different keyphrases in different subheadings within document.

Keyword Formatting This is formatting using bold, italic, underline or <font> style. Bold is most important.

Hyperlinks They are so important to SEO because the link anchor text is referenced in the

algorithm to assess relevance of the target page and by implication the page they contain.


Do’s and Don’ts

Do’sCheck Relevancy

Don'ts Avoid keyword stuffing (From title, description, keyword, on content etc.)


Thank You.

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Seo On Page Factors