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Matej Novak's presentation from Yellow Pages Today Workshop 2009 about what is SEO and how it can be benefitial for Yellow Pages Directories.
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WHAT IS SEO
WHAT IS SEO
Achieving your goalsthrough visibility in organic
search results.
How does it work?
WHAT MATTERS
•Relevance
•Quality
What to do?
CHOOSE THE KEYWORDS
THE LONG TAIL
Position Number of Searches Total Searches Total %1 24 000 24 000 0,1
10 12 000 160 000 0,8
100 5 000 700 000 3,5
1 000 800 2 300 000 11,5
10 000 120 4 500 000 22,5
100 000 40 8 000 000 40,0
1 000 000 3 12 000 000 60,0
6 000 000 1 20 000 000 100,0
SITE INDEXING
TECHNICAL THINGS…
LINKING STRUCTURE
KEYWORDS & CONTENT
BACKLINKS
WHAT MATTERS
• Quality
• PageRank, authority & other ranks
• Relevance
• „Naturality“
• Anchor text
• Quantity
SEO For Yellow Pages
WHY SEO
• Get more visitors
• Get visibility in top results
• No media costs.
Benefit for customer = sales argument.
ON-PAGE FACTORS
Turegion.pl:From 5 000 to 300 000
in 6 months
BACKLINK GADGETS
• Spread content – local businesses
• Yellow pages certification
• Company info translator
COMPANY PROFILES
HOW THEY HELP
• More unique content – more keywords
• Link building done by customersor sold as upgrade
• Quick updates
