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A quick overview of the relevance of referral links and basic SEO. And how engaging your customers on social networks will yield a better ROI.
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SEO and Engaging Your Customers Online
SEO (Referral Links)Your Website Strategy
Customer Engagement Methods Online
HIBANASocial Media Consultant
Video Producer
Thank YouJust Local and Everyone
IDEA
IDEAIDEA
IDEAIDEA
SEOSearch Engine Optimisation
Does adding other businesses links to my site,
increase traffic?
Referral LinkBefore the answer ..
WHY?Search Engine Optimisation
To increase traffic to my website
WHY?Increase Traffic =
$$$The answer ..
YES, but for a small ROIReferral Links need to be built up over timeSimilar content wins (Plumber – Plumbing Assoc. Website)
advice
initial
IF THE OPPORTUNITY ARISES
ANSWER
SO WHAT CAN I DO?
to increase traffic?
My BIGtip for today
Be genuine
Be Genuine
Create fresh, unique, truthful, engaging content often.
i.e. SHAREABLE
GoogleMissionTo provide you with genuine &
accurate content - FAST.
YourMission?
Do the same,
without the FAST bit.
ENGAGEENGAGING with your customers
Twitter, Facebook, Email etc
36% of Aust. are making online purchases once a month / 6% every week. (ACRS latest report)
Social Media use increased 36.1% in the past year. (Hitwise)
Social Media is how people are finding you
Social SearchSEO is important, but Social Search and friend
networks are taking over the role.
Google Search
YES, but only a by a small amount
- Search and leave- The quicker the better
Google Search Result
Facebook Search Result
Looks similar ..
Friends & ConnectionsSearch, Friend, Search some more, Share, Friend, Share …
Products are referred on The most efficient search engine there is – YOU & YOUR FRIENDS
Your Network Refers Business
Are you building yours?
Be GenuineBe yourself and your online network will
bloom.
Thank Youhttp://[email protected]://facebook.com/social.hibana