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Search Engine Optimisation
Let’s be natural
Presenter: Anup Batra
1www.SearchEngineRankings.com.au
What we will cover
• Inside Google• Google Caffeine• Target market definition• Own your niche• Competition Analysis• Keyword Research• Natural Content• Natural Link Building
Inside Google
• Why Google Rules the web…
• Google has made 550 changes to it’s algorithm in the last one year
• Google Caffeine• 80 : 20 Rule and 7
Golden Rules to get Google Love
3
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Inside Google…
Google’s challenge:
• Crawl a large chunk of the web• Index the resulting pages• Compute how reputable those pages are• Rank the returning pages according to
users queries as quickly as possible
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Inside Google Caffeine
• Making user* feedback the key to new Google
• As of April 23rd, Google Caffeine has gone live
• With this Google has launched a new generation of search.
• So what are the changes?
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*Webmasters & Power searchers
Caffeine Changes SITE UP
• Site Speed • Increase in links • Thematic content• Emphasis on social media• Updated site• Prominence of video
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Increasing site speed
• Check your crawl stats on Google webmasters
• Get a fast & less loaded web server
• Merge & Compress Javascript files
• Use CSS & Include Files
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Increase in links
• How many new links did your site get?
• Why should anyone link to your website?
• Subscriptions & feeds
• Get a community around your website
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Thematic Content
• Group the content in your website into sections
• Each section should have a specific theme.
• Don’t have unrelated themes on the same website.
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Social Media
• Create a community around your website
• Start with Blogging• Position yourself as a
thought leader• Have a facebook
business page• Use Twitter to increase
your reach
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Blog popularity
• Choose the right blog software• Host your blog directly on your domain• Plan your post topics & titles • Use plugins to enhance effectiveness
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Blog Popularity
• Make your presence felt in the blogosphere
• Tag your content on popular sites like Technorati
• RSS Feeds • RSS Aggregators
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Updated Site
• Update previous content• Dynamic vs Static
Content• News, Articles,
Blogposts-self or guest• User Generated Content
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Prominence of Video
Adding Video to the site
• Video’s depicting your product/service
• Video’s depicting your ambience
• Video Testimonials• Interesting video’s from
your industry
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Video SEO Techniques
• Make your video clips fresh & interesting• Embed your videos within your website• Give your video a catchy title• Tag your video with relevant keyphrases• Keep your videos to 3 minutes or less
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Video SEO Techniques
• Provide transcripts of your videos• Make use of a video sitemap• Add descriptive metadata• Link to video’s using from vblogs and
directories
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Why Natural is better
• Talk to users in their language• Encourage users to pitch in• Allow users to rate your video’s • Increase time on site• Increase conversion rate
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Google Adwords
• Search Intent• Niche Keywords• Landing pages• Segmenting Campaigns• Conversion Tracking
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Case Study
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Q&A
P: 1300 766 665E: [email protected]
@seo_secrets
20www.SearchEngineRankings.co
m.au
MelbourneLevel 1, 412 Collins StVIC 3000
SydneyLevel 21, Tower 2, Darling ParkSussex St