Semantic Engagement Index (SEI)

Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013

SEITM

Email : [email protected] UK Office : 44 (0) 1398 320169 US Office : (001) 770.485.0270

www.bottomlineanalytics.com

A BREAKTHROUGH APPROACH!

INTRODUCING

THE SEMANTIC ENGAGEMENT INDEX

SEITM

DRIVING INSIGHTS AND ROI THROUGH WORD OF MOUTH / SOCIAL CONVERSATIONS

“Our Approach Focuses on the Meaning of Conversations… To Help Marketers Develop Content and Messaging That Create Strong

Emotional Bonds with Their Customers”

mailto:[email protected]

http://www.bottomlineanalytics.com/

http://www.bottomlineanalytics.com/


SEITM Introducing The Semantic Engagement Index

• A unique metric that serves as a basis and standard of measurement for word of mouth and social conversations that has been validated like nothing else (across a diverse set of companies with collective sales of over £100 billion)

• We capture the voice of the consumer across any digital conversation: Social Media, Transcripts, Call Centres, Focus Groups, and Online

• Our social conversation metric is based on language and context (even understanding sarcasm!), not number of ‘likes’ or conventional word-counting sentiment

• Based on Linguistics rules that have been academically published, peer reviewed & validated

• Creates Predictive marketing models, to drive better business decisions and increase ROI

Stance-Shift Analysis

Unobtrusive

Superior Research & Modeling

Unbiased

Social Conversations SEITM

Actionable

Insights Unmoderated

“SEITM directly linking and influencing brand sales”


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The Linkage & Influence To Sales Over Time Shows That SEITM Has Predictive Power

Proven Linking With Brand Sales

Correlation = 86.4% Correlation = 84%

Correlation = 81.1%

Correlation = 83%

Correlation = 83%


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Marketing Strongly and directly linking specific conversations to sales enabling accurate predictive marketing models

Market Research Finds the answers to the questions by linking the conversations – being able to compare the past to the present and predicting more accurate influences

Customer Insight Finds the conversations which are providing genuine customer feedback into what is affecting and influencing customer engagement

Public Affairs & PR Quantifies and monetizes how relevant public issues affect your brand and the degree these issues are connected to broader public concerns

Advertising Being able to link advertising to the conversations and then measure the impact of the advertising through conversations to brand sales.

Social Media Measuring and linking conversations to brand sales and providing actionable insight

Real Conversations Means True Reflections = Monetized!

Key Areas SEI™ Provides Actionable Insight For?


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82.9%

14.8%

9.9%

7.7%

5.9%

2.8%

-3.2%

-20% 0% 20% 40% 60% 80% 100%

SEMANTIC ENGAGEMENT INDEX POS/NEG RATIO

METRIC 5 POS/NEG RATIO






Comparison of linking directly to sales versus six leading sentiment metrics

SEITM can show which

conversations are strongly

linking and influencing brand

sales more than any

comparable metric across

multiple verticals and studies

“SEITM directly linking and influencing brand sales”


SEITM

• Our solution combines the best of Business Intelligence, Innovative Modeling Techniques and Superior Language Models, enabling us to generate better insights across many areas of the client organization, such as consumer insights, media, marketing strategy and public relations.

• A powerful tool for social media ROI measurement providing deep insight into relevant issues of brand positioning, brand reputation and brand image, the consumer experience with your brand and what ideas and content are most relevant in creating and driving the passion for your brand.

• By uncovering what is really important to consumers in word

of mouth & social media conversations we can compare what really engages consumers versus competitors and what particular topics are driving the engagement

Understanding The Semantic Engagement Index

This is the foundation for understanding consumer engagement with a brand!


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Social Media ROI

In-Market

Execution

Content Strategy &

Insight

Brand Reputation

Management

1) Quantify the ROI of your social media strategy and campaigns. Monetise your customer experience

3) Use a deep understanding of consumer conversations to

develop Content and Marketing Strategy

4) Monitor and Manage consumer conversations that are impacting your brand reputation.

2) Enhance the in-market execution of Promotions, Sports Sponsorships and events based on consumer conversations

Actionable Solutions

Simon Brock Client Services Director - EMEA Bottom-Line Analytics E : [email protected] M : 44 (0) 7824 305325 UK Office : 44 (0) 1398 320169 US Office : (001) 770.649.0472

www.bottomlineanalytics.com


SEITM OUR TEAM’S EXPERIENCE