SEGMENTING YOUR PRODUCT MARKET

From : Digvijay ThapaBusiness Strategy Consultant

WHAT IS IT ABOUT?Segmentation is all about your product and market. And, how you make your product

reach in right people's hand. PRODUCT MARKET SEGMENTS

STRATEGY CONSUMERSBUT ABOVE ALL SEGMENTATION IS ABOUT

CUSTOMERS

WHY TO WORRY ?

B2B and B2C are big markets

● Customers are all scattered around● Clients/Consumers have choices● Your marketing budget is limited ● Competition is too high● Change is going on in the markets

AND YOU ARE BANGING YOUR HEADTO ACCOMPLISH

THE TARGET SALES

HOW IT'S AFFECTING YOU?

Your marketing effort is not paying off

● Your ROI is limited or not at all● Your job is at risk or sales are not growing● You need to show the results● You are alone in the long road● Your competitors are growing● Overheads are increasing with existing

marketing campaignsAND THERE IS NO LEAD GENERATION

THE QUESTION

WHY IT'S HAPPENING?And the answer is SIMPLE

BECAUSE

YOU HAVEN'T TRIED SEGMENTATION IN YOUR

STRATEGY

WHO IS IT FOR ?This relates to every business

Whether you are in service, manufacturing, wholesaler retailer or hospitality

YOU HAVE TO SEGMENT YOUR CUSTOMERS

IF YOU WANT TO REACH THE RIGHT CUSTOMERS

HOW YOU DO IT ?● GEOGRAPHIC

● DEMOGRAPHIC

● PSYCHOGRAPHIC● BEHAVIOURAL

|INDIVIDUAL | TASTE |

| PREFERENCES |PRICE | Culture |

And Many More... BREAK THE WHOLE MARKET

DIVIDE AND RULE

SMALL PROCESS FOR B2B SEGMENTATION

Get all the info of your customers

● Manage your email or database● Analyze the preferences ● Analyse the past buying behaviour● Categorize your customers● Divide them into groups● Target your marketing efforts● Analyze your campaign results

GET INTO

ACTION

LIKE THE PAGE ON

www.forgottensutra.blogspot.com