Segmentation of business market

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    17-Aug-2015

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<ol><li> 1. SEGMENTATION OF BUSINESS MARKETS </li><li> 2. 5VARIABLES </li><li> 3. DEMOGRAPHIC </li><li> 4. DEMOGRAPHIC INDUSTRY LOCATION COMPANY SIZE </li><li> 5. OPERATING VARIABLES </li><li> 6. OPERATING VARIABLES TECHNOLOGY CUSTOMER CAPABILITY USER/NONUSER STATUS </li><li> 7. PURCHASING APPROACH </li><li> 8. PURCHASING APPROACH PURCHASING CRITERIA GENERAL POLICIES NATURE OF EXISTING RELATION POWER STRUCTURE </li><li> 9. SITUATIONAL FACTORS </li><li> 10. SITUATIONAL FACTORS URGENCY SPECIFIC APPLICATION SIZE OR FACTOR </li><li> 11. PERSONAL CHARACTERISTIC BUYER- SELLER SIMILARITY LOYALTY ATTITUDE TOWARDS RISK </li><li> 12. THANK YOU </li><li> 13. Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.iiminternship.com </li></ol>