Seeing is Believing -- Risk Visualization and Aggregation

Seeing is Believing:

Risk Visualization & Aggregation

August 7, 2014

August 25, 2014 PBI Internal use only 2

Today’s Speakers

Bill Sinn

Global Marketing Director

Insurance & Healthcare Practice

Pitney Bowes Software

Frederick Lamont Norman

Principal Solution Engineer

Pitney Bowes Software


Agenda

• Who is Pitney Bowes?

• The Power of Location Intelligence

• LI Building Blocks

• Spectrum Spatial Demo

• Case Studies


You know Pitney Bowes as a global leader in mail


• Pitney Bowes, a global technology company, powers billions of

physical and digital transactions in the connected and borderless

world of commerce.

• We enable data-driven marketing, parcel shipping & logistics, and

statements, invoices & payments through our data management &

engagement software, location intelligence offerings, and

shipping & mailing solutions.

• Helping clients achieve their greatest commerce potential are more

than 16,000 passionate employees around the world, our

relentless pursuit of innovation with over 2,300 active patents,

and our focus on clients, who are at the center of all that we do –

from small businesses to 90% of the Fortune 500.

But we are so much more than that…

Our Core Capabilities

DataIntegrating &

enriching individual

customer data

AnalyticsUnderstanding

& predicting

customer behavior

CommunicationsManaging & connecting

cross-channel

customer dialogue

Location

IntelligenceMapping, visualization

and analytic capabilities

to drive greater insight


Pitney Bowes: Helping Insurers around the Globe

• 25 of the top 25 US P&C carriers

use Pitney Bowes

• 22 out of the top 25 US L&H

carriers use Pitney Bowes

• Over 300 Global insurers use

Pitney Bowes

• 190 insurance companies use Pitney

Bowes in North America alone

Life & Annuities P&C

Snapshot of our Customers

Healthcare

http://www.deltadental.com/Public/index.jsp?DView=HomePage

http://www.deltadental.com/Public/index.jsp?DView=HomePage

https://www.medmutual.com/

https://www.medmutual.com/

http://www.wellpoint.com/index.htm

http://www.wellpoint.com/index.htm

http://www.cigna.com/personal/index.html

http://www.cigna.com/personal/index.html

https://www.humana.com/

https://www.humana.com/

Our Partners

Core Systems Partners

- Adaptik

- StoneRiver

- Majesco Mastek

Systems Integrators

- IBM

- Tata

- Accenture

- CSC

- CGI

Legacy Migration

- DocuConsulting

Maximizing Lifetime Customer Value

ACQUIRE CONVERT GROW SERVE RETAIN

• Acquire

profitable

customers

• Make customers

profitable faster

• Reduce cost to serve

and drive margin

• Cross-sell/up-sell and

drive revenue

• Reduce number of

unprofitable customers

• Focus on retention,

loyalty and

engagement to

drive profitability

Optimized

Customer

Lifecycle

Typical

Customer

Lifecycle

The Power of Location

Intelligence


PB: Enabling Your Data Geographically

Spatial Analysis •Mapping customers against company

network

•Mapping competitors against company

network

•Analyze customer segmentation by

location • Analytics• Risk Analysis

• Vendor Channeling

• Who are my best customers

• Analyze service coverage


Exponential Growth of LI

Addresses

Geocodes

Reverse Geocodes

Maps

Spatial Analysis

Actuaries

Cat Management

Underwriting

Distribution

Claims

Executive

Risk Management

Risk Assessment

Distribution Management

Policyholder Service

Campaign Management

Targeting/Segmentation

Routing

Fraud Detection\Prevention

MORE

GIS DATAMORE

GIS USERS

MORE GIS

APPLICATIONS


A Singular View of Location Intelligence

PBS Geo-ID Location Intelligence

Hazard Data

Construction

Data

Business Data

DemographicData

Internal Data

External Data

Spatial Analysis

Geocode


Operationalizing a Single View of Risk

PBS Geo-ID Location Intelligence

Actuarial

Cat Management

Underwriting

Claims

Distribution

Executive

Once a “Single View of the Risk” is achieved, the results are available

for operational use by all disciplines in the enterprise


Carriers can leverage, centralize and integrate spatial data across the

organization with an enterprise platform

• Centrally manage data and

location

• Data Intelligence and Location

Intelligence capabilities that are

addressed within a single workflow

• Deliver on both analytical and

operational use scenarios

• Deployed on premise, on demand

or mobile services

Single View of Risk:

Data, Location, and Visual Intelligence

PBS technology provides the only platform in the marketplace to address

all data requirements, including location, in a single workflow

Location Intelligence:

The Building Blocks


The capability to organize & understand complex relationships between location

and other data in order to drive business decisions through:

Geocoding Spatial Data

Integration

Spatial

Analytics

Data Mapping &

Visualisation

Location Intelligence Disciplines


Best-In-Class Geocoding• 122 Countries at Point and Street Level

• 240 Countries and Territories at Postal and Place Level


Enterprise Tax Module

Spectrum® Spatial Capabilities

Spectrum Spatial for BI


Global Reference and Vertical Spatial Data


The PBS Enterprise GIS SuiteDesktop

Professional

Web

Mapping

Stratus /

Exponare

Server

Mapping

GeocodingAnalysis

Geometry Routing Bus Data

Integration &

Quality

Catalogue

and

Discover

Suite

Content

Manager

Web Services (SOAP/REST/OGC)

Enterprise Data Sources

PBS Spatial Data Packs Spatial Databases Business Data

RIA Controls Data Integration

Address

Management

Engage 3d

Route Finder

Pro SDK (MapBasic, .Net, C)C

rim

e P

ro

file

r

Dis

co

ve

r

Edit

Grid

Spatial Data Quality

Grid

Mobile

Tablet Pro

Mobile RIA

SDK

MapXtreme

.Net


PBS Data & Location Intelligence Platform

Data Intelligence

ValidationCleansing

Enrichment Aggregation

Location Intelligence

Visualization

Address ValidationUS Geocoding

International Geocoding Hazard Data

Custom Enterprise Web MappingDesktop Mapping

Desktop with Shared Maps Partner Enabled Mapping

Risk Data


Benefits of LI: Fire Forecast


Benefits of LI: Fire Danger Zones

Case Studies

In Insurance


Case Study: Event Notification

Overview

• Access real-time with feeds – Environment

Canada, WSI, etc.

• Determine policies with storm track

• Communicate with policy holders via phone,

email or SMS

• Result – reduce potential claims impact,

increase customer satisfaction

“The response of the market to i-aXs has been outstandingly

positive, as insurers see the benefits that real-time visualization

can bring to their decision-making process”

Ryan Ogaard, Managing Director and Global Leader of Guy Carpenter’s Instrat® unit


Case Study: Claims Triage

Overview

• Access projected storm path from NOAA

• Spatially query the policy management

system and determine probable losses

• Allocate the required number of adjustors /

inspectors

• Deploy them optimally

• Result – reduce claims cycle-time and

improve customer service

“We were able to provide initial estimates of exposure and

potential loss before the storm even hit the shore and then

validate these through their on-site inspections.”

Brian Haney, Vice President, Chief Actuary, James River Insurance Company


Case Study: Adjustor Routing

Overview

• Aggregate and track claims geographically

• Optimally assign adjustors based on workload

and location

• Equip adjustors with the location of claim and

driving directions

• Result – Increase adjustor efficiency and

customer service

“Using Pitney Bowes makes it easier on the adjusting staff

because it ensures that all their appointments are efficiently

assigned within a geographic area”

Debby Nichols, Manager of Business Intelligence, Germania


Spectrum® Spatial Analyst At-a-

Glance

o An out-of-the-box web

mapping solution

o Allows users to:

View

Share

Query

Understand

o Both business and spatial data

o On their favorite browsers

• Click to add text





The location imperative

• 80% of business data has a location component

Static

– Addresses of customers, stores,

all assets

Dynamic

– Transactions

– Demographic and behavioral analysis

– Real-time presence sensitivity

• Answers fundamental BI questions


Growing recognition of importance


And yet … it is under utilized

“In virtually all BI implementations today,

location information isn't ignored, but it is pretty

much used exclusively as a descriptive attribute

or very coarse-grained and often static

dimension.”

Andreas Bitterer, Gartner, 2012.11.23


The tide is turning

▪ Geospatial analysis in BI will double

by 2016(The Data Warehouse Institute, December 2013)

• Vendors are stepping up

BI platforms adding geoanalysis/LI

GIS tools offering platform-specific

solutions

Consumer mapping and SaaS

Commercial-grade, standards-

based solutions


Location Improves Business IntelligenceVirtually every organization:

Measures performance (sales, cost, people) and analyzes customer and prospect targets by geography.

Markets by geography.

– Target market identification, customer segmentation, merchandising planning

Plans by geography

– Network build-out, store trade area analysis, market penetration analysis.

Assigns assets by geography

– Services management, law enforcement resources, engineering resources, territory assignments.

Tracks resources by geography

– Analyzes customers and support needs by sales territories, asset management, and utilization.

Manages services by geography

– Customer service, financial services, field repair services.


Product Description

• Spectrum Spatial for BI is an application

interface between eight different BI

systems, plus Microsoft Excel, and

Spectrum Spatial.

• The result is a visual, geographic

representation within a BI report using an

interactive mapping interface and tools to

manipulate the data and map.


BI Server

Business Data Integration

Platform

Spectrum Spatial

BI Dashboard Browser

BI Data

Boundaries and Street Data

Reference Data

Tablet / Mobile

Floor Plans Demographics

Spectrum Spatial for BI

Risk Visualization

A Demo

Risk Aggregation

A Demo


Get a Copy of Our Risk Whitepaper