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Secret of Social MediaPeter Watson, Chatty Imp
Key Facts
Paid Advertising
Male + female26 - 50 years old
Has at least one Credit Card
“Considered replacing leased car in the next 12 months”
Car Leasing Company
Not everyone is the same!
Male + female16 years old
Birthday in next 2 weeks
Driving School
Female36-55 years old
Parents of childrenaged 13-18
Video withSubtitles
Remarketing
Sequencing via
Remarketing
Visitors to website
PPC
Email marketing Events
Organic searchOffline marketing
Leads lost to explore competitors
How do we get these people back?!
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Visitors to website
C L I C K
Advert 1Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 2Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 3Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 4Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 5Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
ProductFor
Prospect
£5.28 per download in the areas ofNottingham & Leeds
