The retail market has seen rapid boom in the last 5 years. Thousands of stores have sprawled up all over the megacities ushering in a new era of retail in the country and how the industry operates. However, what’s actually revolutionized the retail scenario in the country was the entry of e-retail, and has it made an impact! The urban Indian today shops online rather than visiting a physical store and there are a lot of reasons which can be attributed to it. So what’s prompting this surge you ask? Flip over for some of the prominent reasons behind this surge…

What’s Prompting Millions of Indians to Shop Online

As true as is the fact the disposable income of an average Indian has increased substantially; it is also true that people have become increasingly busy with very little time to spare for themselves due to the working culture that is prevalent in the country today. People seldom find the time to go out and shop and that is where e-retail comes in. The ease of shopping at your convenience has proved to be a boon to people with no time to spare; moreover, the pricing is just out of the world… Which brings us to our second point.

The Ease of Shopping at Your Convenience

E-retail companies have given stores a run for their money by aggressively pricing their products. As a matter of fact, most of the times you would end up saving stupendous amounts of money by ditching the physical in favor of shopping online. Moreover, since the competition is pretty stiff in the online world; competitors are vying for each others blood in order to attract and retain the most number of customers; thereby, slashing down the rates even further. This competition has proven to be a boon for millions of customers in the country.

Out of the World Pricing

Apart from saving you time and energy that you would be spending to visiting any retail outlet. E-retail companies also offer their customers with the added benefits of free shipping and cash on delivery. However, a tip that should come in handy for the frequent shopper is to search for online coupons and use them while checking out from the store, online coupons have aided the ecommerce industry by providing them with a potential to attract more people to shop online and if you did a quick lookup online, you would find tons of free discount coupons.

Free Shipping and Cash on Delivery

Online portals often feature exclusive products that are not available in retail outlets. This is one more reason why there has been a boom in this sector. Sometimes, you might even be able to get products that have not even been launched in India. No doubt, that exclusivity is something that drives people by the horde to shop online.

Exclusive products for the consumers

Online shopping is here to stay and the way it has grown steadily in spite of a slow economy is testimony to that. Moreover, the increased broadband penetration in the country and with more people getting access to the internet everyday; it can be rightly said that e-retail is the future of the retail industry and it is indeed going to grow steadily at a rapid pace.

It’s Here to Stay and Grow