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The Science of Great Social Media Content Marketing was delivered at Pubcon (The Search and Social Media Conference) by Mel Carson - Founder of Delightful Communications. In the presentation Mel talks about the science of creating compelling social media marketing campaigns through being agile, delightful and unexpected. There are some great examples of social media customer service from companies like Bartell Drugs in Seattle who do a great job of communicating with their customers via Twitter. The talk also includes some slides on the science of content marketing through social media where Mel breaks down Tweets and Facebook updates to show how different messages can be sent to a fan or follower via a careful choice of words and by actually having a marketing goal behind each phrase in the update. Digital PR is also talked about where Mel gives examples of how using social media, video and image assets a PR team can use the internet to amplify PR messages through digital and make those PR messages heard by more people. For more on social media strategy, digital PR and personal branding visit Delightful Communications online to read Mel's blog and connect with him there.
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NOBODY Clicks on BORING!!!
The Science of Great Social Media Content Marketing
Pubcon New Orleans 2013
@MelCarson
@MelCarson
Mel Carson Then…
@MelCarson
Mel Carson Now…
US Brand Ambassador
Founder & Principle Consultant
@MelCarson
@MelCarson
@MelCarson
@MelCarson
@MelCarson
@MelCarson
@MelCarson
@MelCarson
2016
Forrester 2012
2 Billion PCs
@MelCarson
Context Matters
Microsoft Advertising
@MelCarson
Science of Great Content
The DNA of successful and enduring digital content has FOUR elements: • Authentic• Useful• Relevant• Actionable
@MelCarson
Science of Great Content
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Customer-centricEmotion
Real-Time
ActionableMeasurable
Affordable
@MelCarson
Science of Great ContentAspirational
We Take Care of You
Something forEveryone
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Product Detail
Call to Action
Personality
@MelCarson
Digital PR
Use ImagesUse Video
Be DiscoverableBe Shareable
@MelCarson
WARNING!
@MelCarson
Be Agile
@MelCarson
Be Delightful
Thank You!
Oh…and..Buy My Book Too!
www.PioneersOfDigital.com
@MelCarson
