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Scholarship And Publishing
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Scholarship and Publishing:
Are There Best Practices?
S. Tamer Cavusgil
The John W. Byington Endowed Chair in Global Marketing
Michigan State University
Internationalizing Doctoral Business Education in Business
A Ph.D. Seminar
29-31 July 2004East Lansing, Michigan
An Art that can be Mastered
• Just as in teaching, there are skills in successful publishing
• Can learn from the masters, as well as from your own experiences
• “Luck is the residue of planning, preparation, and discipline”
• Crafting manuscripts for publication should be rewarding in itself; need to “enjoy the process!”
Target Suitable Journals
Character of publication outlets varies greatly:
• Topical coverage• Empirical vs. qualitative papers• Managerial vs. academic focus• Refereed vs. open submission vs by
invitation• Target audience/readership profile• Acceptance rate• Frequency of publication…
Do this BEFORE you…!
• Have your methodology reviewed prior to collecting data
• Decide on a target outlet before you write the paper
• Peruse recent issues of the target journal to gather impressions of length, formatting, etc., before submission
• Have your manuscript reviewed before you submit it to a journal
Academy of Management Review
Academy of Management Journal
Advances in International Marketing (Elsevier)
Asian Journal of Marketing (Singapore)
Business Horizons (Indiana University)
California Management Review
European Journal of Marketing
Industrial Marketing Management (Elsevier)
International Business Review (Elsevier; EIBA)
International J. of Research in Marketing (EMAC)
Journal of Business Research (Elsevier)
Journal of the Academy of Marketing Science (AMS)
Knowing Where to Submit…
Journal of Consumer Research (ACR)
Journal of International Business Studies (AIB)
Journal of International Marketing (AMA)
Journal of Macromarketing
Journal of Marketing (AMA)
Journal of Marketing Research (AMA)
Journal of Public Policy and Marketing (AMA)
Journal of World Business
Long Range Planning (Pergamon)
Management International Review (Germany)
Sloan Management Journal (MIT)
Strategic Management Journal
Thunderbird International Business Review (Wiley)
Knowing Where to Submit… (cont.)
JIBS Editorial Team
Editor-in-Chief Arie Y. Lewin, Duke University, USA
Associate Editors-in-Chief Henk W. Volberda, Erasmus University, The NetherlandsS. Tamer Cavusgil, Michigan State University, USA Donald Lessard, Massachusetts Institute of Technology, USA Joan Enric Ricart, IESE Business School, Spain Jiing-Lih Farh, Hong Kong University of Science & Technology, PR China
Departmental Editors Economics, Finance and Accounting Raj Aggarwal, Kent State University, USA Tarun Khanna, Harvard Business School, USA Jose Manuel Campa, IESE Business School, Spain
Bernard Yin Yeung, New York University, USA
Marketing, Consumer Behaviour and Supply Chain Management G. Tomas M. Hult, Michigan State University, USA Guliz Ger, Bilkent University, Turkey
Business Dynamics and Strategy J. Myles Shaver, University of Minnesota, USA Brian Silverman, University of Toronto, Canada Nicolai Juul Foss, Copenhagen Business School, Denmark Pankaj Ghemawat, Harvard University Business School, USA
Organization and Management Anand Swaminathan, University of California, Davis, USA Charles Galunic, INSEAD, France Terri Scandura, University of Miami, USA
Culture, Conflict and Cognition Kwok Leung, City University of Hong Kong, PR China Rick Larrick, Duke University, USA
International Political Economy and Comparative Capitalism Lorraine Eden, Texas A & M University, USA Mary A. O'Sullivan, INSEAD, France
Entrepreneurship and New Ventures Phil Anderson, INSEAD, France Mike Lubatkin, University of Connecticut, USA and EM Lyon, France
Strategic HR and Industrial Relations Mari Sako, Saïd Business School, University of Oxford, UK Mary Ann Von Glinow, Florida International University, USA
Technology and Innovation Tom Murtha, University of Minnesota, USA
JIBS and JIM
• Journal of International Business Studies is published quarterly by the Academy of International Business; an association of 3,000 professionals worldwide
• Journal of International Marketing is published quarterly by the American Marketing Association, an association of 25,000 professionals
• Journal of International Business Studies is guided by an editor, associate editors, departmental editors, and editorial board (~40), and ad hoc reviewers (~300)
JIBS and JIM (cont.)
• Annual submissions are over 300 (JIBS) and 100 (JIM)
• About 20 percent are desk rejected• About 20 percent are asked to
revise• About 10% (JIBS) / 18% (JIM) are
eventually published• Moving toward electronic
manuscript handling
JIBS Domain is IB including…
• Multinational and transnational business activities, strategies and managerial processes that cross national boundaries
• Joint ventures, strategic alliances, mergers and acquisitions
• Interactions of such firms with their economic, political and cultural environments
•Cross national research involving innovation, entrepreneurship, knowledge based competition, judgment and decision making, bargaining, leadership, corporate governance and new organizational forms
•Inter-disciplinary contributions, challenging the paradigms and assumptions of single disciplines or functions, are especially welcome
JIBS Domain is IB including(cont.)
JIM
Daniel C. Bello EDITORDiana ZaharievaASSISTANT TO THE EDITOR
Editorial Review Board
Lyn S. Amine St. Louis University
Catherine Axinn Ohio University
Paul W. Beamish University of Western Ontario
Jean J. Boddewyn Baruch College
Muzaffer Bodur Bogazici University, Istanbul
Frank Bradley University College, Dublin
Roger J. Calantone Michigan State University
S. Tamer Cavusgil Michigan State University
Michael R. Czinkota Georgetown University
Adamantios Diamantopoulos Loughborough University
Susan P. Douglas New York University
Dale Duhan Texas Tech University
Hubert Gatignon INSEAD
Robert T. Green Thammasat University, Bangkok
David Griffith Michigan State University
Hartmut Holzmüller Universität Dortmund
John Hulland University of Pittsburgh
G. Tomas M. Hult Michigan State University
Subhash C. Jain University of Connecticut
Johny K. Johansson Georgetown University
Kostas Katsikeas Cardiff Business School
Warren J. Keegan Lubin School of Business
Gary A. KnightFlorida State University
Masaaki Kotabe Temple University
Philip Kotler Northwestern University
V. Kumar University of Houston
Tage Koed Madsen Odense University
Naresh K. Malhotra Georgia Tech Institute of Technology
Lars-Gunnar Mattsson Stockholm School of Economics
Hans Mühlbacher Universität Innsbruck
Aysegül Özsomer Koç University
Jaqueline Pels Universidad Torcuato Di Tella
Nigel F. Piercy Warwick Business School
John K. Ryans Kent State University
Saeed Samiee University of Tulsa
Bodo B. SchlegelmilchVienna University of Economics and Business Administration
Bernd Schmitt Columbia University
Jagdish N. Sheth Emory University
Aviv Shoham University of Haifa
Barbara StöttingerVienna University of Economics and Business Administration
Nader Tavassoli London Business School
Vern Terpstra University of Michigan
Hans B. Thorelli Indiana University
Jean-Claude Usunier University of Lausanne
P. Rajan Varadarajan Texas A&M University
Lawrence S. Welch University of Melbourne
George S. Yip London Business School
Shaoming Zou
University of Missouri, Columbia
Proper Positioning
• Does your paper have a non-ambiguous purpose as primarily:– Empirical– Methodological– Conceptual / thought piece– Replication– Case study– Literature review or meta analysis?
• Does it fit nicely with a literature stream?• Does it represent a programmatic evolution?• Does it have a modest, rather than
ambitious, promise? (The narrower the better!)
New or Novel Contribution?
• Fresh insights, explanations• Crystallize thinking• Offer new constructs or
conceptualization• Prescriptions for management• Explain industry or executive
behavior• Add to a debate
Now, the Crafting Part…
• Your skill as a story teller: Take the reader through the steps
• Don’t be a mystery writer! Convey your message early and simply; grab the reader’s interest
• Be meticulous with respect to structure, organization, flow, style, referencing, grammar…
• Get help from professional editors to improve readability
• Make ample use of tables, charts, illustrations• Is the length commensurate with contribution?
Those Gatekeepers!
• Until accepted, you have written the paper for 3-4 gatekeepers!
• Try to anticipate their potential objections
• Acknowledge key contributors to research stream
• Be prepared for harsh and inconsistent reviews; don’t take it personally
• Rejection is not failure if you learn from it!
Discipline in the Revision Process
• Invitation to revise: Cause for celebration!
• Revision = Success at major journals
• Be prompt; revision at a top journal should be a top priority!
Top 10 Reasons for Rejection
10. Wrong journal!9. Topic too trivial8. Results too obvious7. Analysis is flawed6. Measures are weak5. Inappropriate method4. Weak empirical support3. Inadequate conceptualization/theory2. “Half-baked” ideas1. Marginal contribution
Useful Reading…
“From the Editor: Reflections on Research and Publishing,” P.R. Varadarajan, Journal of Marketing, Vol. 60 (October 1996), 3-6.
“Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process,” J.D. Summers, Journal of the Academy of Marketing Science, Vol. 29 (Fall 2001), 405-415.