MEDIA REVOLUTION

Steven Schnoll Managing Director

Schnoll Media Consulting New Providence, NJ USA

What are these?

A New Day is Dawning

Reality Check The communications industry is

moving away from an analog print centric reactive market where content was only in one direction. Now we live in a proactive cross-media digital value creation model. People no longer just want to read but want to be involved and contribute to the mix.

The media science of the future of which gives voice to everyone can be summed up in one word

CONTENT

Statement In a world where information travels at the speed of the Internet and social media, one can shape reputations in minutes. Effective communications is essential to every type of enterprise no matter how big or small. WE NOW LIVE in a DEMOCRATICALY

DRIVEN MEDIA REVOLUTION

Key Revolutionary Leaders

Amazon Apple Facebook Google YouTube

The Big Question What impact does the digital technology revolution have on the methods we use to interactively communicate in our job?

Some Interesting Technologies Big Data and Analytics Social Media Smartphones and Tablets Apps RFID Tags QR Codes Cloud Near Field Communications DAM/MAM/CAM Augmented Reality

Understanding customer requirements

Profiling

Creating a relevant message

The compelling offer

Building an innovative target marketing approach using data

Designing an attractive unified campaign

Database Management

Data analytics (DA) is the science of examining

raw data with the purpose of drawing conclusions

about that information. Data analytics is used in

many industries to allow companies and

organization to make better business decisions.

Data analytics is distinguished from data mining

by the scope, purpose and focus of the analysis.

Data miners sort through huge data sets using

sophisticated software to identify undiscovered

patterns and establish hidden relationships. Data

analytics focuses on inference, the process of

deriving a conclusion based solely on what is

already known by the researcher Resource; Whatis.com

Data Analytics/ Mining

Database Target Marketing Tailored target marketing communicated to a specific researched entity or person based on historical demographic data with a relevant compelling message.

Social Media

Mobile – the Shot Heard Round the World

Smartphones

Mobile – the Shot Heard Round the World

Mobile continues to see fast paced growth in all categories whether mobile commerce, mobile advertising, or mobile development. Considering the market penetration of smartphones, this should come as no surprise to most.

Tablets

Today’s highly mobile multi-channel world makes it hard for a company to be deaf to the roar of change

Apps

Apps • Enterprise

• Information

• Education

• Simulation

• Recreation

• Development

• Media

Radio Frequency Identification tags are simply an auto-identification system that can read, interpret and communicate specific object information stored in a microchip via radio waves.

RFID Definition

RFID

QR Codes/ Visual Search

• Public • Private • Hybrid

The Cloud

Cloud Computing The broad base definition is simple, cloud computing

delivers a hosted service via the Internet and the name was inspired from the use of a cloud symbol to illustrate the flow of this Internet based delivery system in corporate organization flowcharts.

Near Field Communications

DAM/MAM/CAM

Augmented Reality Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

Augmented Reality - Lego

http://www.youtube.com/watch?v=PGu0N3eL2D0

Augmented reality

The Challenge With all this said about new technologies that are changing the way we communicate, the implementation methods have been woefully underdeveloped. Making it happen effectively, however, needs to be a core competence of communication managers and not something that they can pass off to others.

“Anything-Anytime-Anywhere” “We will be constantly connected to a global Internet community via flexible, incredibly capable gadgets with ubiquitous access to data.” Brian Chen in his book ALWAYS ON

Your Job

Value proposition

As much as we love our traditional methods to communicate, tomorrow will bring new disruptive revolutionary computing technologies that will demand new capabilities. We are in a period of creative destruction where new innovations replace something older or more established that isn’t working anymore. Be Alert and Prepared! Be a part of the MEDIA REVOLUTION!

Over 600 years ago one man had a vision to

revolutionized the way people communicated

information. Today, that vision has radically

changed to a form of communication which is

easier to use and cheaper to produce.

www.schnollmedia.com

“An idea that is developed and put into action is more important than an idea that exists only as an idea”

~Budda