Department of Law & JusticeDepartment of Law & JusticeLL.M(Final)- ProgramLL.M(Final)- Program

“Performance of “Performance of Grameenphone in Telecom Grameenphone in Telecom

Sector of BangladeshSector of BangladeshPresenter:Presenter:

Sayef AminSayef Amin

ID No: 2013020301030ID No: 20130203010302626thth Batch, Section: A Batch, Section: A

Starting of Starting of Grameenphone:Grameenphone:

It’s 34.20% of the shares of Grameenphone, is a not-for-It’s 34.20% of the shares of Grameenphone, is a not-for-profit company in Bangladesh established by Professor profit company in Bangladesh established by Professor Muhammad Yunus, winner of the Nobel Peace Prize 2006.Muhammad Yunus, winner of the Nobel Peace Prize 2006.

Grameenphone started its journey with the Village Phone Grameenphone started its journey with the Village Phone program, program,

Starting its operations on March 26, 1997, the Starting its operations on March 26, 1997, the Independence Day of Bangladesh, Grameenphone has Independence Day of Bangladesh, Grameenphone has come a long way. come a long way.

first and only operator to cover 98% of the country’s first and only operator to cover 98% of the country’s

people with network.people with network. Presently, nearly 99 percent of the country's population is Presently, nearly 99 percent of the country's population is

within the coverage area of the Grameenphone network.within the coverage area of the Grameenphone network. Services in the local telecom market, GP was the first Services in the local telecom market, GP was the first

company to introduce company to introduce GSM( Global System for MobileGSM( Global System for Mobile ) ) technology intechnology in Bangladesh in March 1997. Bangladesh in March 1997.

Mission and Vision of GP:Mission and Vision of GP:

Mission:Mission: Leading the industry and exceed customer Leading the industry and exceed customer

expectations by providing the best wireless expectations by providing the best wireless services, making life and business purposeservices, making life and business purpose

Vision:Vision: We exist to help our customers get the full We exist to help our customers get the full

benefit of communications services in their benefit of communications services in their daily lives. We want to make it easy for daily lives. We want to make it easy for customers to get what they want, when customers to get what they want, when they want it. We're here to help.they want it. We're here to help.

Board of Directors:Board of Directors: The Chairman of Grameenphone Board.The Chairman of Grameenphone Board. Mr. Mr.

BrekkeBrekke ; ;

Chairman of the Company’s Committee,Chairman of the Company’s Committee,

Mr. M ShahjahanMr. M Shahjahan Finance DirectorFinance Director MrMr. Morten. Morten Managing DirectorManaging Director Mr.Mr. Md. Ashraful HassanMd. Ashraful Hassan Chairman of Human Resource Committee,Chairman of Human Resource Committee,

Mr. Mr. Per ErikPer Erik Managing Director,Managing Director, Ms. Ms. Parveen MahmudParveen Mahmud

Major Share of Company:Major Share of Company:The shareholding structure comprises of mainly two The shareholding structure comprises of mainly two

sponsor Shareholders namely Telenor Mobile sponsor Shareholders namely Telenor Mobile Communications AS (55.80%) and Grameen Telecom Communications AS (55.80%) and Grameen Telecom

(34.20%). The rest 10.00% shareholding includes General (34.20%). The rest 10.00% shareholding includes General

public & other Institutions.public & other Institutions.

Network Network Coverage:Coverage:

Grameenphone’s network covered 99% of Grameenphone’s network covered 99% of Bangladesh’s population and 90% of the Bangladesh’s population and 90% of the

total land area,total land area, Grameenphone operates a digital mobile Grameenphone operates a digital mobile

telecommunications network based on the telecommunications network based on the GSM standard in the 900 MHz and1800 GSM standard in the 900 MHz and1800

MHz frequency bands,MHz frequency bands,

Voice Service in GP:Voice Service in GP:

Direct Calling Service;Direct Calling Service; Voice Mail Service;Voice Mail Service; Voice Message Service;Voice Message Service; Text SMS National & International Text SMS National & International Miss call alert serviceMiss call alert service Call block service;Call block service; Balance Transfer service etcBalance Transfer service etc

Grameenphone Packages:Grameenphone Packages: XploreXplore is a postpaid connection is a postpaid connection

Nishchinto- Nishchinto- prepaid packageprepaid package Bondhu- Bondhu- prepaid packageprepaid package

Amontron -Amontron - prepaid packageprepaid package Shohoj -Shohoj - prepaid packageprepaid package SpondonSpondon - - prepaid packageprepaid package Smile -Smile - prepaid packageprepaid package Djuice -Djuice - prepaid packageprepaid package My Zone-My Zone- Activate MY ZONE and enjoy upto 86% Activate MY ZONE and enjoy upto 86%

discount on call rate! discount on call rate!

Data or Internet Packages Data or Internet Packages Service:Service:

Grameenphone internet packages for Grameenphone internet packages for Handset ;Handset ;

Grameenphone internet packages for Grameenphone internet packages for Laptop/PC by Connecting GP Modem.Laptop/PC by Connecting GP Modem.

High Speed Internet Service in High Speed Internet Service in GPGP::

3G Packs Limited Time Promotional 3G Packs Limited Time Promotional offers:offers:

(GP 3G services will run on best in class 3.9GH (GP 3G services will run on best in class 3.9GH network technologynetwork technology ) )

Heavy Usage Heavy Usage Pack-Pack- Price: BDT 950tk, Price: BDT 950tk, For For

Validity: 30 days (Nonstop Internet)Validity: 30 days (Nonstop Internet) ; ;

Smart PackSmart Pack -Price: BDT 800/, -Price: BDT 800/, For For Validity: 30 days (Nonstop Internet) ; Validity: 30 days (Nonstop Internet) ;

Standard PackStandard Pack - -Price: BDT 400/, For Price: BDT 400/, For Validity: 30 days(2 GB Internet service)Validity: 30 days(2 GB Internet service) , ,

Mobile Financial Service in GP:Mobile Financial Service in GP:

DESCO Electronic bill payment service;DESCO Electronic bill payment service; Dhaka WASA bill payment service;Dhaka WASA bill payment service; Balance Transfer Service gp to gp;Balance Transfer Service gp to gp; bKash any time any where Cash out/in by bKash any time any where Cash out/in by

gp;gp; Dutch Bangla Mobile Banking Service;Dutch Bangla Mobile Banking Service;

Payment & Recharge Payment & Recharge Service:Service:

Flexi load by RetailerFlexi load by Retailer Smart LoadSmart Load Postpaid Bill Payment by Retailer or Postpaid Bill Payment by Retailer or

bankbank International Flexi loadInternational Flexi load Web Based Top upWeb Based Top up Private RechargePrivate Recharge

International Roaming Service:International Roaming Service:

International Roaming Packages:International Roaming Packages:Standard roaming:Standard roaming: Standard roaming is only for postpaid customer Standard roaming is only for postpaid customer

use with voice , SMS and data use with voice , SMS and data Basic Roaming:Basic Roaming: Basic roaming is for both Postpaid and Prepaid Basic roaming is for both Postpaid and Prepaid

customers with voice and SMS services only. customers with voice and SMS services only. Data Roaming:Data Roaming: Data roaming is for postpaid customers only Data roaming is for postpaid customers only

with data and SMS services.with data and SMS services.SMS Roaming:SMS Roaming: SMS roaming is for both postpaid and prepaid SMS roaming is for both postpaid and prepaid

customers with SMS service.customers with SMS service.

Special Offer and Customer Special Offer and Customer Service:Service:

Online Customer Service;Online Customer Service;Customer Service Point;Customer Service Point;Customer Service Center;Customer Service Center;Bundle offer;Bundle offer;Special offer for Hajj;Special offer for Hajj; Recharge offer;Recharge offer;4.17 paisa/10 Sec offer;4.17 paisa/10 Sec offer;

Advantage of GP Service:Advantage of GP Service:

High speed 3G service;High speed 3G service; Strong Network Coverage;Strong Network Coverage; 24 hours Call Center Support; 24 hours Call Center Support; News Service;News Service; Sport Service;Sport Service; Music Service;Music Service; Job News;Job News; Islamic Service;Islamic Service; Health Hot Line 24 hours;Health Hot Line 24 hours; Agricultural Info Service.Agricultural Info Service. SMS Facebook SMS Facebook Free Life Time Insurance.Free Life Time Insurance.

Disadvantage of GP Service: Disadvantage of GP Service:

High call rate;High call rate; Harmful Radiation network;Harmful Radiation network; Not Sufficient special offer for Customers;Not Sufficient special offer for Customers; Longtime waiting to dialing 121 hotline Longtime waiting to dialing 121 hotline

Service;Service; Emergence balance not sufficient;Emergence balance not sufficient; SIM Replacement service not easy for SIM Replacement service not easy for

customer;customer; High amount of Grameenphone internet High amount of Grameenphone internet

packages; packages;

““Thank You”Thank You”