Introducing a New Product
Save the Whales
Greg CostikyanCasual Connect 2013
Strategy & Tactics Magazine
Taken Over by TSR in 1982
Subscription liability of $1m+
TSR: "We're not going to honor your subscription."
Lost 80% of subscribers.
The beginning of the end for board wargaming.
They killed their whales.
Are We Killing Our Whales?
"I spent $300 and.... It's gone."
"Where's my orbital escalator?"
"But.... my game!"
Metrics Suggest So
