Save the Orangutan Orphans

Save MO!

Goals

1. Online plan to engage youth aged 8-14 years old in saving orphan orangutans

3. Utilize social network fundraising and online gaming to maximize financial impact

5. Exploit existing network of volunteers and staff in context of no budget

Save MO

Strategies

1. Connect an international celebrity with strong appeal to target age group and who can be an effective and willing ambassador to the cause of saving the orangutan

3. Achieve consolidation leverage with schools

5. Create a competitive element with incentives to promote broad involvement of both target age kids and schools, and the related communities.

Save MO!

Concept

1. Engage Miley Cyrus, the internationally famous teenage entertainment star of Hannah Montana, with the corporate support of Disney

1. Miley Cryrus will promote the Save the Orangutan campaign through her 2009 international music concert tour

3. Miley Cryrus produces a special Orangutan theme song for feature in concert, video, merchandise and other elements e.g. Ringtone, etc.

5. Disney produces a special Orangutan family cartoon about Orphan “MO”, and online video game

Save MO!

http://www.funtonia.com/mp3ringtones/songs/Hannah_Montana/The_Best_Of_Both_Worlds/112734/

Plan

2. Create social network fundraising campaign micro-site that motivates as many kids as possible to become engaged, register and raise funds for the cause. Each registrant has own orangutan in flash jungle.

4. Provide primary incentive of their school winning a private Miley Cyrus concert. On the individual level, top 10 fundraisers win backstage tickets for one of her public concerts. Graphically represented on interactive flash jungle/orugantan

6. Campaign site includes top schools and individual fundraiser ranking to promote competitive momentum

8. Support and education website for schools to use for class resource teaching materials on Orangutans

Save MO!

Program

1. Campaign launched at Miley Cyrus concerts with SMS promotion for registration link on webpage. Volunteers actively work concert to give out url and engage youth

3. Micro-site includes Personal Fundraising pages including search and registration link to individual’s school to create school database of funds raised

5. Disney Orangutan Cartoon about “MO” the orphaned orangutan and “Free the Orangutan” Video game features on website are free to view to generate maximum site visits of target age youth.

7. Download purchase opportunity for Miley Cyrus Orangutan song for € fee

Save MO!

Program

1. Download/purchaser opportunity for Miley Cyrus Orangutan ringtones for €1 with forward to a friend link

3. Inner Pop-Up /Banner ads on Hannah Montana and Miley Cyrus websites, as well as on the Disney website with flash video to promote donations

5. Disney donates a percentage of residuals from merchandise and video to the Save MO Fund

7. Create Gift Catalogue of Save MO merchandise - e.g. T-shirts, etc.

Save MO!