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Presenting Sociaety3 Buzz and how smart marketers can transition from conventional self promotion based marketing to recommendation based marketing. Buzz was also used to create some additional noise for the event and made it to the biggest event in its history. It was completely sold out with 270 attendees and many on the waiting list.
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© Copyright Society3 Group Inc 2013 #S3
S3 Buzz
2 © Copyright Society3 - 2014
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
In 1 week :
170 Advocates helped
270 registered
Full house
1.4 Million reach
3 © Copyright Society3 - 2014
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
80% of purchase decisions
are influenced by mentions
and recommendations
4 © Copyright Society3 - 2014
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Marketing transition from
self promotion to
recommendations
5 © Copyright Society3 - 2014
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Startup challenge:
how to build trust ?
Motivate others
to talk about you
© Copyright Society3 Group Inc 2013 #S3
Success Stories
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Since we started in February 2013
500+ Buzz Campaigns
Over ½ Million Mentions
Over 5,000 Buzz supporter
Over 5 Million target URL visits
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
S3-Buzz™ Success Stories
Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries
OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody
Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla
© Copyright Society3 Group Inc 2013 #S3
How Buzz works
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The Problem Society3 is solving
Most customers are happy to talk about you.
Now YOU must help them with a story and a place to share!
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
S3-Buzz Technology:
The fastest way to
increase mentions
and reach
1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!
12 © Copyright Society3 - 2014
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
13 © Copyright Society3 - 2014 #Society3
Stories and places to share
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Sustainable success!Take advantage from new dynamics:
What’s posted on the web,
stays on the web Conventional advertising just evaporates
© Copyright Society3 Group Inc 2013 #S3
Startup Program
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Get more
buzz for
your startup
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Launching
Feb 19 gotoStartups.com
19 © Copyright Society3 - 2014
1) See it for yourself
2) Get in touch
+1 (650) 384.0057
Thank You
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
+1 (650) 384 0057 [email protected]
http://Society3.com
http://xeeme.com/society3
Current Buzz Campaigns
