THE CHANGING GEOMETRY OF BUSINESS

http://platformed.info

Sangeet Paul Choudary

@sanguithttp://platformed.info

Worked at/with

Featured in...

PortfolioAdvisorResearch!Collaboration

BUSINESS GEOMETRY!The shape of business

PIPE THINKING

Image: Creative Commons/Flickr

Value created upstream, !delivered downstream

! !CONSUMPTIONDISTRIBUTIONSOURCING

PLATFORM THINKING

DEVELOPERS USERS

Apps

HOSTS TRAVELERS

Listings

PROJECT CREATORS

PROJECT FUNDERS

Projects

VIDEO CREATORS

VIDEO VIEWERS

Videos

TWEET CREATORS

TWEET READERS

Tweets

SHIFT DRIVERS

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ACCESS

PRODUCTION

TARGET knows before it showsTARGET knows before it shows!

DATA

THREE SHIFTS

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LINEAR TO NETWORKED!Democratization of access

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LINEAR TO NETWORKED!Democratization of access

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CONSUMPTION TO PARTICIPATION!Democratization of tools of production

LINEAR TO NETWORKED!Democratization of access

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CONSUMPTION TO PARTICIPATION!Democratization of tools of production

STUPID TO SMART!Explosion of consumption data

SHIFT HAPPENS!

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Nokia, BlackBerry, Telcos

iPhone, AndroidDEVELOPERS USERS

TELCOS/HANDSET MFRSDEVELOPERS CONSUMERS

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TV Channels

YouTubeVIDEO

CREATORSVIDEO

VIEWERS

CONTENT CREATORS

TV !CHANNELS VIEWERS

©����������� ������������������  Platform Thinking PLATFORMED.INFO@sanguit

Encyclopedia Britannica

WikipediaWRITERS READERS

EXPERT WRITERS

ENCYCLOPEDIA CREATOR

ENCYCLOPEDIA READERS

©����������� ������������������  Platform Thinking PLATFORMED.INFO@sanguit

Traditional Funding

Crowdfunding

FUND MANAGERSFUND SOURCES PROJECTS

©����������� ������������������  Platform Thinking PLATFORMED.INFO@sanguit

PROJECT CREATORS

PROJECT FUNDERS

Hotels

AirBnB

HOSTS TRAVELERS

TRAVEL AGENTS TRAVELERSHOTELS

©����������� ������������������  Platform Thinking PLATFORMED.INFO@sanguit

THE NEW NORMAL

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ECOSYSTEM !IS THE NEW !

WAREHOUSE

LIQUIDITY !IS THE NEW !

INVENTORY

COMMUNITY MANAGEMENT !IS THE NEW !

HUMAN RESOURCES

CURATION & REPUTATION!IS THE NEW !

QUALITY CONTROL

THE NETWORK EFFECT !IS THE NEW !

SIZE DOES MATTER

3 BUILDING BLOCKS OF!PLATFORM THINKING

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PLATFORM

PRODUCER CONSUMER

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NETWORK

PRODUCER CONSUMER

PULL the two roles on board!1

TOOLS AND RULES

NETWORK

PRODUCER CONSUMER

2FACILITATE interactions by providing Tools and Rules

DATA

TOOLS AND RULES

NETWORK

PRODUCER CONSUMER

MATCH users and units using data3

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PULL

FACILITATE

MATCH using DATA

interactions using TOOLS & RULES

to create a NETWORK

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PULL

FACILITATE

MATCH using DATA

interactions using TOOLS & RULES

to create a NETWORK

LAT

OR

SOFTWARE IS EATING THE WORLD,

BUT...

WE ARE NOT IN THE BUSINESS OF

BUILDING SOFTWARE

WE ARE IN THE BUSINESS OF

ENABLING INTERACTIONS

THANK YOU!http://platformed.info

@sanguit