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Social Media and how it forces human beings to change - why should we care, where is Social Media heading - and how to develop Social Media Strategies. Covers a framework for personas and channel selection. Presented to Community College of Philadelphia Corporate Solutiosn group on May 13, 2010
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Social Media and the Future of the Web
Corporate Solutions, Community College of PhiladelphiaSkip Shuda, @skipshoe, [email protected]
May 13, 2010
Samurai Women & Renaissance Men
Key Questions for Today’s Business Person
Key Questions for Today’s Business Person
Key Questions for Today’s Business Person
• Why should I care?
• Where is Social Media heading?
• What do these changes imply for changes in ourselves?
• What should we do about it?
The Players
5ScientistPsychologist
Anthropologist
Technologist
Reinventing ourselves as Samurai Women and Renaissance Men
6
Why should I care?
• 150,000,000 YouTube Videos…
… every minute 20 hours of video is uploaded… total times of videos watched is 9300+ years
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
Why should I care?
Generation Y and Z consider e-mail passé…
… In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen
Where is this heading?
2010 Est. $716 MM 2014 Est. $3.1 BN
Social Media has overtaken porn as the #1 activity on the Web
80% of companies using LinkedIn as a primary tool to find employees
Where is this heading?
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What should we do?
• P.O.S.T.T.T– People– Objectives– Strategy– Technology
& Tactics– Team– Time
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People: Client perspectives walk around
• Key market segments– Create Personas– Demographics– Organizations– Culture– Motivation– Key Drivers– Key Messages– Conversations
Motivations, Why I do it, What I seek,
Drivers
Tactics, Who I am, What I do, Demographics
What my tribe is like
Where I hang-out, organizations,
associations, social media
GROUPS
INDIVIDUAL
INTERIOR EXTERIOR
Objectives: A Baker’s Dozen for Engaging…
In 2010, CMOs will seek to establish a connection between social media and business
goals
Mashable reports reporting and analysis around three key metrics will grow:
333% tracking revenue increase (F.R.Y.)
174% conversion monitoring
150% average order value
-SOURCE: http://mashable.com/2010/01/26/maturation-social-media-roi/-SOURCE: Olivier Blanchard video blog on Social Media and ROI/F.R.Y.
Strategic Process
Strategic Process
Strategic Process
Objectives: A Baker’s Dozen for Engaging…
How Can I manage my time?
Find your TribeNarrow your FocusListenConverse
Building Community: Bagel Spice on Facebook
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Promote New Product: Orabrush Campaign
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Customer Service: ComcastCares on Twitter
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Product Education: Will it Blend?
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April, 2010 – over 101 million YouTube Views
BlendTec increased its sales by 5X
$50 gets six (6) million hits in five (5) days
Continuing the Conversation: Philly Emerging Tech for Enterprise Ning
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Team INSIDE // OUTSOURCE
• Vision/Strategist• Planner
• Communicators• Conductor/
Tim the Tool-man• Quant/Analyst
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Strike up the Band and Jam!
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• Listen to your Tribe• Build your Band• Build your SMAP• Measure your Goals• Dynamically Steer to
Success
We all bear responsibility forwhat we create…
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• Be authentic• Be a friend• Reject negativism• Teach your children
(especially to prevent CyberBullying)
Let me know if you have questions!
@skipshoe
(610) 662-6158
