Sample Report: Global Mobile Payment Methods: Full Year 2016

© Copyright 2015 ystats.com GmbH & Co. KG, 22765 Hamburg, Germany 2

3

4

GENERAL METHODOLOGY OF MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are

solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and

company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for

all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.

Cross referencing of data is conducted in order to ensure validity and reliability.

The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several

sources. If this is the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact

definition used by the source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main

idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple

answers were possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,

management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When

available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional

reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In

some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR

values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the past 12 months is used.

5

METHODOLOGY OF THE CURRENT REPORT

Report Coverage

This report covers the global mobile payment market. It takes into account a wide definition of mobile payment, including payment methods used in mobile

shopping (remote) and in-store (proximity) mobile payment.

All major global regions are covered, including advanced and emerging B2C E-Commerce markets, with data availability varying across the countries.

The report includes data mostly published in 2016. The exact date of publication of the source is stated on each chart. The time period which the data refers to

differs by source.

Report Structure

The global chapter opens the report, featuring an overview of global mobile payment developments. The rest of the report is divided by regions presented in the

descending order of B2C E-Commerce sales.

Within each region, the countries are also ranked by B2C E-Commerce sales and, where applicable, grouped by advanced and emerging markets. Furthermore,

where available, regional information was also included.

Depending on data availability, the following types of market information are included: mobile payment user penetration, payment methods most used in mobile

shopping, number and volume of mobile payment transactions, devices used to make payments online, information about mobile payment users. Not all the

mentioned types of information are available for each of the covered countries. For selected leading advanced and emerging countries, also online and mobile

payment trends and news about major players, such as payment providers, banks and retailers are presented on text charts.

6

DEFINITIONS

MOBILE PAYMENT A wide definition of mobile payments includes remote payments made remotely in M-Commerce and proximity

payments made in-store, such as via QR code scanning and NFC technology.

MOBILE PROXIMITY PAYMENT A mobile payment where the merchant and the consumer are present in the same location and the interaction

between the consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g.

NFC).

NFC Near Field Communication, a set of standards for smartphones and similar devices to create radio communication

by bringing them close together or having them touch each other. In that way, contactless data exchange and

transactions can take place.

CONTACTLESS CARD PAYMENT Proximity payment via a card where the payee and the payer interact using contactless technologies. Contactless

technology is a radio frequency technology which operates at short ranges, enabling user to perform a voluntary

action by approaching two devices and initiating communication between them.

MOBILE WALLET

a software solution that enables consumers to store payment credentials, such as credit or debit card information,

and use the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets

are installed on mobile devices which are used to complete payments. The examples of mobile wallets include

Apple Pay, Samsung Pay and Android Pay.

ONLINE PAYMENT Transfer of money made over the Internet following a consumer’s payment command, includes payments for

product and service purchased in (B2C) E-Commerce and M-Commerce.

ALTERNATIVE PAYMENTS

Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative

online payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label

cards, invoice, and digital currency. May also include cash on delivery and card schemes by local companies other

than global card brands.

E-WALLET A prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples

of E-Wallets include Alipay and PayPal.

B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.

M-COMMERCE M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via

mobile devices.

ONLINE SHOPPING Purchase of products or services by consumers via the Internet. Broadly defined, may include business to

consumer and consumer to consumer transactions.

The following expressions and definitions are used in this market report*:

Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective

charts

7

TABLE OF CONTENTS (1 OF 9)

1. Management Summary

2. Global Developments

• Online and Mobile Payment Trends, H2 2016

• Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f

• Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e

• Mobile Proximity Payment Transaction Value, in USD billion, 2014 & 2019f

• Number of Proximity Mobile Payment Users, in millions, 2014 – 2019f

• Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 & 2019f

• Number of Mobile P2P Money Transfer Users, in millions, 2014 – 2019f

• Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f

• Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015

• Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015

• Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific,

Europe, Latin America, the USA, and Global Average, August 2016

• Contactless Payment User Penetration, in % of Banked Population, July 2016

• Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016

• Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016

• Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016

• Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016

• Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015

• Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions, in %, December

2015

3. Asia-Pacific

3.1. Advanced Markets

3.1.1. Japan

• Online and Mobile Payment Trends and News about Players, H1 2016


• Payment Methods Used in Online Shopping, incl. “Payment via Mobile Carrier”, in % of Online Shoppers, March 2016

8


3. Asia-Pacific (Cont.)

3.1. Advanced Markets (Cont.)

3.1.1. Japan (Cont.)

• Mobile Payments Solutions Used for Payment In-Store, in % of Internet Users, August 2016

• Payment Methods Used in Physical Stores, incl. “E-Money”, in % of Internet Users, by Age Group, August 2016

• Number and Value of Electronic Money Transactions, in millions and in JPY billions, and in % Year-on-Year Change, 2010-2015

3.1.2. South Korea

• Payment Methods Used in Online Shopping, incl. “Mobile Payment”, in % of Online Shoppers, October 2015

• Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2014 & 2015

• Purposes of Using Mobile Payments, in % of Mobile Payment Users, September 2015

• Reasons for Using Mobile Payment Services, in % of Mobile Payment Users, May 2016

• Daily Average Value of Mobile Card Payments, in KRW billion, 2014 & 2015

• Breakdown of Payment Instruments Used, by Transactions Number and Value, in %, incl. “Mobile Cards”, 2015

• Reasons for Not Using Mobile Financial Services, by Score, in %, 2015

• Overview of Four Selected Mobile Payment Services, incl. Provider, Launch Date and Number of Users, June 2016

3.1.3. Australia

• Share of Banked Population Who Used Contactless Payments, by Contactless Card and Mobile Wallet, in %, 2015/2016

• Breakdown of Frequency of Using Contactless Payments In-Store, in % of Internet Users, 2015

3.2. Emerging Markets

3.2.1. China



• Number of Mobile Payment Users, in millions, and Penetration, in % of Mobile Internet Users, 2014, 2015 & June 2016

• Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2014 – 2020f

• Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2019f

9


3. Asia-Pacific (Cont.)

3.2. Emerging Markets (Cont.)

3.2.1. China (Cont.)

• Third-Party Mobile Payment Volume, in CNY trillion, by Two Comparative Estimates, Q1 2015 – Q2 2016

• Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016

• Breakdown of Third-Party Mobile Payment, by Type, in %, Q2 2015 – Q2 2016

• Breakdown of Payment Methods Used in Mobile Payment Accounts, in % Mobile Payment Users, 2015

• Mobile Payment Scenarios, in % of Mobile Payment Users, 2015

• Reasons for Using Mobile Payments, in % of Mobile Payment Users, July 2016

• Number of Active Users of Selected Mobile Payment Services, in millions, Q4 2015

3.2.2. Taiwan

• Share of Smartphone Users Who Use Mobile Payment Services, in %, 2014 & 2015

• Top 5 Verification Methods Acceptable to Consumers in Mobile Payments, in % of Mobile Payment Users, 2015

3.2.3. India


• Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f

• Value of Payment Transactions by Selected Non-Cash Payment Methods, in INR billion, Volume, in millions, and Change, in %, incl.

Mobile Wallets, FY 2014-2015 & FY 2015-2016

• Purposes of Using Mobile Wallets, in % of Mobile Wallet Users, April 2016

• Top 3 Mobile Wallet Apps, by Penetration, in % of Mobile Payment App Users, and Average Time Spent Per User Per Month, in minutes,

December 2015 & April 2016

3.2.4. Thailand

• Value of Mobile Payment Transactions, in THB billion, and Volume, in millions, by Bank, Non-Bank and Total, 2010 – 2015

10


4. Europe

4.1. Regional

• Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016

• Share of Internet Users Who Would Feel Confident that Their Money Is Secure If They Used Contactless Payments, April 2016

• Top 10 Countries By Mobile Payment User Penetration, in % of Surveyed Internet Users, September 2016

• Share of Online Shoppers Who Are More Inclined to Shop More Often from a Store Which Saves Their Payment Details for One-Click Ordering,

by Mobile Shoppers and Non-Mobile Shoppers, by Selected European Countries, the USA and Australia, April 2016

• Top Locations Where Consumers Would Want to Use Biometric Authentication for Payments, in % of Respondents, May 2016

• Expectations Regarding the Provision of Technical Support for Mobile Payments, in % of Millennials, by Germany, Italy, the Netherlands, and

the UK, July 2016

• Share of Millennials Who Use Mobile Payments and Who Tried Mobile Payments and Then Stopped Using Them, in %, July 2016

• Top 2 Providers Most Preferred by Millennials for Providing a Mobile Payment Service, in %, by Germany, Italy, the Netherlands, and the UK,

July 2016

• Mobile Payment Platforms Most Known to Millennials, in %, by Germany, Italy, the Netherlands, and the UK, July 2016

• Share of Millennials Using Mobile Payment Service from PayPal and Apple Pay, in %, by Germany, Italy, the Netherlands, and the UK, July

2016

4.2. Advanced Markets

4.2.1. UK



• Share of Online Card Purchases Made on Smartphones and Tablets, in %, 2014 & 2015

• Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card, 2016

• Share of Internet Users Using Contactless Payment Cards, in %, 2015 & 2016

• Contactless Payment Statistics, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions, Monthly Spending on

Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in millions, and Average Value of Contactless Transactions, in

GBP, by Debit, Credit/Charge Cards and Total, Number of Accepting Terminals/Outlets, August 2015 & August 2016

• Breakdown of Frequency of Using a Mobile Phone for Transactional Activities, incl. “Making Payments in a Shop”, in % of Mobile Users, 2015

• Breakdown of Attitude Towards Security of Mobile Payments, in % of Mobile Users, by Age Group, Gender and Total, 2015

• Brands Most Trusted by Consumers for Delivering a Smartphone Wallet App, in % of Smartphone Owners, September 2015, February 2016,

June 2016

• Brand Recognition and Usage Rate of Selected Mobile Wallet Services, in % of Millennials, May 2016

11


4. Europe (Cont.)


4.2.2. Germany



• Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, May 2015

• Most Important Criteria When Choosing a Payment Method to Purchase Online, incl. “Simple and Comfortable Usage on Mobile”, in % of

Online Shoppers, 2015


• Usage of and Interest in Mobile Payments In-Store and Payments Based on Biometric Identification In-Store, in % of Consumers, and in

% of Retailers, May 2016

• Share of Smartphone Users Who Used NFC Payment or Could Imagine Using It in the Future, in %, April 2016

• Reasons for Not Using NFC Payments, in % of Smartphone Users Who Have Not Used NFC Payments, April 2016

• Awareness of Mobile Payment Providers, in % of Adults, January 2016

4.2.3. France

• Breakdown of Readiness to Pay via Mobile Phone, in % of Internet Users, June 2016

• Share of Respondents Who Used or Would Like to Use Contactless Payment, by Total Respondents and 18-34 Year-Olds, in %, June

2016

• Satisfaction with Various Aspects of Contactless Payment, in % of Contactless Payment Users, 2015 & 2016

• Awareness of Contactless Payments, and Usage of Contactless Mobile Payments, by Monthly Payment with NFC Card and with NFC-

Enabled Smartphone, in % of Internet Users, 2014 & 2015

• Number of Cards with Contactless Payment Functionality, in millions, May 2015 & May 2016

• Number of Retail Stores with Contactless Payment Terminals, in thousands, May 2015 & May 2016

• Number of Payment Transactions with Contactless Payment Cards, in millions, May 2015 & May 2016

4.2.4. Spain

• Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2014 & 2015

• Mobile Payment Apps Installed, in % of Mobile Payment App Users, July 2016

• In-Store Mobile Payments Used, by Type, in % of Digital Shoppers, February 2016

12


4. Europe (Cont.)


4.2.5. Italy

• Breakdown of Electronic Retail Payments, by Card Payments In-Store and Digital Payments, incl. “M-Commerce Payment” and “Mobile POS

Contactless Payment”, 2013 - 2015

4.2.6. Netherlands

• Share of “iDEAL” and “Credit Card” in Mobile Purchases, in %, H1 2015 & H1 2016

4.2.7. Sweden

• Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016

• Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016

4.2.8. Denmark

• Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016

• Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016

4.2.9. Belgium

• Share of Online Shop Projects Where Mobile Payments Are Possible, in %, and Share of Online Shop Projects With Mobile Payments Where In-

App Payments Are Possible, in %, October 2016

• Breakdown of Barriers to Mobile Purchases, incl. Payment-Related, in % of Online Shoppers, June 2016

4.3. Emerging Markets

4.3.1. Russia

• Payment Methods Used in Online Shopping, incl. “SMS”, in % of Online Shoppers, 2013 - 2015

• Payment Methods Used in Online Shopping, incl. “SMS”, in % of Online Shoppers, by Gender and Location Type, 2015

• Online Payment Methods Used When Paying Online via Smartphone, in % of Users, March 2016

• Breakdown of Awareness and Usage of Contactless Payments, by Contactless Bank Cards and Contactless Payment with Mobile Phone, in %

of Adult Population, by Total, With and Without Higher Education, October 2016

13


4. Europe (Cont.)

4.3. Emerging Markets (Cont.)

4.3.2. Poland

• Payment Methods Preferred in Online Shopping, incl. “Mobile Payments”, in % of Online Shoppers, April 2016

• Types of Mobile Payment Used, in % of Mobile Payment Users, 6 Months to December 2016

• Breakdown of Awareness of Apple Pay/Samsung Pay/Android Pay and Intention to Use These Services, in % of Internet Users, December 2016

5. North America

5.1. Regional

• Mobile Payment Platforms Used, in % of Respondents, by Country, 2015

• Digital Payment Methods Used at Least Weekly, by Current Use and Future Use, in % of Consumers, July 2016

5.2. USA

• Online Payment Trends and News about Players, H1 2016


• Mobile Payments, by Mobile App/Browser and Mobile Proximity Payments, in USD billion, 2013 – 2020f


• Proximity Mobile Payment Transaction Value, in USD billion, and Breakdown by Transaction Value, in %, 2015 – 2020f

• Breakdown of Proximity Mobile Payment Users by Age Group, in %, 2016

• Breakdown of Attitude to Using Mobile Device to Pay for Transactions at a Store Checkout Counter, in % of Consumers, October 2016

• Factors that Make Consumers Hesitant to Use Mobile Payment Services, in % of Internet Users, February 2016

• Mobile Payment User Penetration, in % of Mobile Phone Users and Smartphone Users, 2011 - 2015

• Mobile Payment User Penetration, in % of Mobile Phone Users, by Age Group, 2015

• Mobile Payment Uses, in % of Mobile Payment Users, 2015

• Reasons for Not Using Mobile Payments, in % of Mobile Phone Users Who Did Not Use Mobile Payments, 2015

• Perception of Security of Mobile Payments, in % of Mobile Phone Users, 2013 - 2015

• Attitudes Toward Mobile Payments, in % of Consumers, by Generation, 2015

• General Payment Methods Used, incl. “Mobile Wallet”, in % of Internet Users, March 2016

• Digital Wallets Used, in % of Internet Users, August 2016

14


5. North America (Cont.)

5.2. USA (Cont.)

• Volume of In-Store Payments with Android Pay, Apple Pay and Samsung Pay in the USA, in USD billion, 2016e

• Number of In-Store Monthly Users of Android Pay, Apple Pay and Samsung Pay in the USA, in millions, 2016e

• Selected Data Related to Usage of Android Pay, Apple Pay and Samsung Pay in the USA, incl. Awareness, Usage for Purchase,

Frequency of Usage, Average Number of Cards Loaded, and Satisfaction Rating, June 2016

5.3. Canada

• Breakdown of Frequency of Using Mobile Phone as a Payment Device, in % of Consumers, 2014 - 2016

• Companies Most Trusted with Providing a Mobile Payment Service, in % of Consumers, July 2016

• Circumstances That Would Make Internet Users in Canada More Likely to Use a Mobile Wallet, in % of Internet Users, April 2016

• Share of Smartphone Users Who Expect to Make More Mobile Payments in the Next Year, by Gender, Generation and Total, in %, 2015

& 2016

• Mobile Payment Apps Used, in % of Mobile Payments Users, by Gender, Generation and Total, April 2016

6. Latin America

6.1. Regional

• Top 5 Mobile Services That Have Never Been Used by Mobile Internet Users, incl. Payment-Related, in % of Mobile Internet Users, 2015

• Penetration and Usage of Contactless Cards and Mobile Payment, in % of Consumers With Bank Account, July 2016

• Share of Consumers Interested in In-Store Mobile Payments, in % of Surveyed Consumers, by Brazil and Mexico, June 2016

6.2. Brazil

• Online Payment Trends and News about Players, H1 2016

• Online and Mobile Payment Trends and News About Players, H2 2016

6.3. Mexico

• Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

• Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

• Share of Banked Internet Users Who Conduct Banking Transactions on Smartphones, in %, 2015

15


7. Middle East and Africa

7.1. Regional

• Devices Preferred for Mobile Payment in the Middle East and Africa, in % of Internet Users with Bank Accounts, Summer 2016

• Breakdown of Attitude to Mobile Payment and Shopping-Related Activities, in % of Online Shoppers in MENA, March 2016

• Share of Consumers in the Middle East Who Would Opt for Alternative Payment Methods, in %, and Selected Alternative Payment

Methods They Would Opt for, incl. “Mobile Wallet”, in %, May 2016

• Payment Methods Most Used in Online Shopping, in % of Online Shoppers, incl. Mobile Money, by Ghana, Kenya, South Africa, Uganda,

December 2016

7.2. Nigeria

• Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015

7.3. Kenya

• Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in

millions, and Number of Agents, in thousands, 2008 – 2015 & First Nine Months of 2016

• Purposes of Using Mobile Money Services, in % of Mobile Money Users, October 2016

16

1. Management

Summary

16 – 21

2. Global

Developments

22 – 40

3.

3.1.

3.1.1.

3.1.2.

3.1.3.

3.2.

3.2.1.

3.2.2.

3.2.3.

3.2.4.

Asia-Pacific

Advanced Markets

Japan

South Korea

Australia

Emerging Markets

China

Taiwan

India

Thailand

41 – 78

41 – 57

42 – 47

48 – 55

56 – 57

58 – 78

59 – 70

71 – 72

73 – 77

78 – 78

4.

4.1.

4.2.

4.2.1.

4.2.2.

4.2.3.

4.2.4.

4.2.5.

4.2.6.

4.2.7.

4.2.8.

4.2.9.

4.3.

4.3.1.

4.3.2.

Europe

Regional

Advanced Markets

UK

Germany

France

Spain

Italy

Netherlands

Sweden

Denmark

Belgium

Emerging Markets

Russia

Poland

79 – 135

80 – 89

90 – 127

91 – 100

101 – 109

110 – 116

117 – 119

120 – 120

121 – 121

122 – 123

124 – 125

126 – 127

128 – 135

129 – 132

133 – 135

5.

5.1.

5.2.

5.3.

North America

Regional

USA

Canada

136 – 162

137 – 138

139 – 157

158 – 162

6.

6.1.

6.2.

6.3.

Latin America

Regional

Brazil

Mexico

163 – 171

164 – 166

167 – 168

169 – 171

7.

7.1.

7.2.

7.3.

Middle East and Africa

Regional

Nigeria

Kenya

172 – 179

173 – 176

177 – 177

178 – 179

17

I have already paid with my mobile

7%

I am ready to do so 27%

I am not ready to pay with my mobile

56%

I do not know 10%

34% of Internet users in France already used (7%) or were ready to use

(27%) mobile payments, as of June 2016. France: Breakdown of Readiness to Pay via Mobile Phone, in % of Internet Users, June 2016

Survey: based on a survey of 1,000 Internet users, 18+, conducted in June 2016

Source: CCM Benchmark, August 2016

18

0.4%

3.1%

4.2%

4.6%

5.4%

17.4%

21.2%

22.0%

35.1%

53.7%

86.9%

0% 20% 40% 60% 80% 100%

Privacy Protection and Security are Excellent

Much Advertising

Service by a Trusted Provider

Reliable and Stable Service

Used by Many People Around Me

Many Users

Simple Registration

My Card Supports Mobile Payment

Discount / Promotion / Special Offer

Fast Payment Processing Speed

It is Convenient

in % of Mobile Payment Users

Convenience and processing speed were the two main factors driving

the usage of mobile payments in South Korea, as of May 2016. South Korea: Reasons for Using Mobile Payment Services, in % of Mobile Payment Users, May 2016

Note: does not add up to 100% due to multiple answers possible

Survey: based on a survey of 259 respondents who used mobile payment services in the previous 6 months; ages 20-50

Source: DMC, Digieco cited by Herald Corp, June 2016

19

Business

Sample Report: Global Mobile Payment Methods: Full Year 2016