Are you ready to be social ?

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Social Attitude Marker

SAM is the indicator for an immediate evaluation of your inclination to social world:

Ready to be social?

Understand whether it is appropriate that Your company invests in digital social market

Identify what is the minimum budget to make winning trades

Estimate the return on investment (ROI)

Understand what actions are more suitable for your business and your customers

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SAM is the indicator that summarizes:

Keep it simple

Assesses the presence and activities of your company weighted at their main competitors.

Social Competition Spread: are you properly present to social networks?

The number of active clients on social media.Social Customer Awareness: do your clients use social networks?

Social Contact Awareness: do your contacts use social networks?The number of contacts (not yet clients) active on social media.

Social Employee Awareness: is your corporate culture ready toaddress the social economy?

The number of employees active on social media.

Assesses the presence and activities of your company compared to the total number of current customers and employees.

Social Voice Rate: customers and employees talk about your business?�

Keep it simple

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Model

SAM

Social Attitude Marker

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The Social Competition Spread identify your social position compared to competitors.

The Social Voice Rate identifies the scope for improving your web visibility.

The Social Customer Awareness estimates the receptivity of your customers for future actions on social networks.

The Social Contact Awareness allows to evaluate investments on the basis of likely returns (ROI).

The Social Employee Awareness vassesses the social attitudes in your company.

From SAM to action

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Instrument

Sub Indicator Instrument Description

MyDashboard

CRMe

Data analysis platformfound in Web 2.0 in reference to a particular brand, product or market category that aresubsequently transformedin qualitative information.

Social Competition Spread

Mapping service of social users which, starting from e-mail addresses from CRM or other database, tracks all information about each contact on the main social network.

Social Customer Awareness

Social Contact Awareness

Social Employee Awareness

Social Voice Rate

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Is your company ready to be social ?

tel. 02 78620700contact@cmipservice.it

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