SIMPLE COMMUNICATIONS STRATEGY EXAMPLE Made By: Group 2

MEMBERS:

Jade Parochelin

Cedie Bataga

Sonnet John Llaguno

Cherry Joy Labios

Christian Dale Parcia

Isaiah Junio

Mary Jo-Anne Halaba

Xykie Vi Fantilanan

A.) LOGO AND NAME OF THE COMPANY

SacolaName of the Company

B.) ABOUT THE COMPANY Sacola is a fashion and design label created by childhood friends Chay Lazaro and Ria Hermoso and launched in July 2014. Chay is a graphic designer and illustrator . Sacola also exhibits universal thirst for travel and commitment of hard work. They create fashion and travel accessories out of thoughtfully and locally sourced materials. The collections are crafted with the fast-paced lifestyle of men and women in mind, echoing comfort without being excessive and indulgent.

Chay Lazaro

Ria Hermoso

C.) BRAND PERSONALITY AND BRAND VOICE (IN GENERAL)

VERSATILE since the said product is a reversible one and could be used in any occasion, anytimeCASUAL since it was designed to be used by people, either at their work or at any regular day of

their lifeAUTHENTIC in a sense that it voices out pride in our local materials as what the product was made of

D.) ABOUT THE PRODUCT Features:Tangerine faux leather on one side, teal beehive printed canvas on the otherDouble handlesHook-ring closure17" (width) x 12" (height) x 7" (depth)999 PHP

REVERSIBLE TOTE (TANGERINE/TEAL

BEEHIVE)

1. Noting that it’s a reversible type, you can choose between the two designs that fancy your mood. Whenever emergencies comes your way like, if the tangerine faux leather side was caught up in a dirt you can always have an option to flip it up and use the other side instead. CHANGE IS ONE FLIP AWAY.

2. Acknowledging the use of hook-ring closure, you can easily get your things stucked inside your bag if ever you’re running into an errand or even catching up with the time on a busy schedule. But if you’re not satisfied with the closure, we are always available and open for customization.

3. Our bags are not just ordinary storage kit of your personal necessities, they also serve as an object in improving one’s personality since our product possesses a confident look, evidently seen in its color and design. IT COULD STING YOUR EYE.

E.) SUPPORT (UNIQUE SELLING POINT/S)

F.) OBJECTIVES OF THE PROMOTION To increase the sales by 20% after 5 months of advertising it online. To maximize the number of buyers of Sacola products. From 500 on the first two months, we’ll make it 1000 on the next two months and so on (until the end of the year). To enable the target market to have choices of their own whenever they purchase items from the shop just so they could have free will over their fashion style. Also, to promote products that were locally-made so as to give justice over our dying local products.

G.) TARGET MARKET

The target market of the chosen product are those people, ladies to be exact.Who are fond of using and collecting bags and those who prefer bright colors in their stuff, exactly not the neutral ones. Women, with the age bracket that ranges from 15 to 40 who love to go trendy and click on what's new and fashionable, at all cost.

H.) MESSAGE

OUR PRODUCT IS WHAT YOU NEED. The bag’s color, design and style speaks volume of the revitalizing and overwhelming universe of fashion and poise. The bag was designed for women so that they could be more confident in life and help them improve their fashion statement. One of the reason why they need fashion bags is that they also need storage for their own fashion necessities like make up, lipstick or even personal things.

I.) SAMPLEPRINT AD