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With apps such as Instagram, Shazam, Google Maps, WhatsApp, and Pocket, mobile applications have changed consumer behavior by simplifying tasks, providing near-instant information, and has pushed the boundaries of sharing. Instep with consumer-facing apps, the small businesses landscape has also changed. Now, running a small business from a smartphone is no longer a stretch, but a reality. In fact, 85% of Americans are running their small business from their iPhone or Android phone today, a number that has nearly doubled in the last 5 years.
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