14 January 2013

RSM Research Partner

Prepared by Simon Glanville January 2013

020 7189 3684

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RSM - Overview

Web, CATI and mobile

research around the world.

Expert at researching B2B,

stakeholder, and consumer

audiences.

Research services to clients and agencies for 25 years.

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How can RSM benefit you?

� First class B2B & consumer data collection services

� Especially skilled at:

� Large scale UK and international studies (including

tracking)

� Hard to reach audiences, including C-suite,

legislators, healthcare & niche consumers

� SMARTCall – specially trained in-depth

interviewers for senior business audiences

� Web surveys – first class set up, management,

interface, sample acquisition

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How can RSM benefit you?

� Experience in project & field management

� Delivery to specification

� Frequent pro-active updates

� Helpful input to design and content

� UK based Project Managers overseeing the study

from start to finish

� Experienced management means client staff not

required to hand hold or advise

� Single partner for centralised studies with two delivery/pricing options

� 100% in-house fieldwork

� managed global network of pre-selected local CATI

and sample suppliers

� Overflow interviewing facilities, at short notice if required

� Can work on lead agency programmed & hosted

CATI studies or in-house programmed and hosted

projects

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Quality

Reliability

Compatibility

Expertise

Partnership

RSM: Key Benefits

ISO 9001:2008MRS Company Partner, ESOMAR Members

Twenty-five year proven track record of delivery

Askia expert - accuracy in data transmission, immediately readable!

Web and CATI, B2B and consumer, UK and international, customer and brand

Support with proposals and pitches - adding field value and credentials

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RSM: Experienced Data Collection Partner

� 25-year track record, serving 50+ clients each year

� Data collection partner to a wide range of consultants and agencies

� TNS, Millward Brown, Ipsos Mori, HPI, Cello, Basis,

Hall & Partners, Redshift, Ase, Jigsaw, Relish, WDG,

Circle

� IDC, Grant Thornton, KPMG, Satmetrix

� In-house resource

� Senior managers, 60+ line international CATI centre,

SMARTCall, web, recruitment, urban interviewing

� Trusted by blue chip and large public sector clients to speak to key accounts and stakeholders

� including BT (approved supplier), Google, UKTI, RS

Components, Facebook, General Motors, Ofcom

(roster agency), City of Westminster

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RSM: Experienced Data Collection Partner

� Senior Project Managers – handling projects from programming through to data delivery

� Proactive client communication

� Sample management

� Helpful study design advice

� Web-based client work space and field updates

� Consumer, B2B & stakeholder expertise in UK and International markets

� Europe, North & South America & Asia Pacific

� Director level respondents in IT/ICT, Financial, Automotive, Healthcare & Government

� Phone recruitment to online and mixed mode CATI/web expertise

� ASKIA software allows sample management across

both methods on same study

� In house coding & translation (professional translation for technical studies)

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RSM: Centralised & Global Data Collection

� RSM is able to supplement in house CATI resource by working with carefully selected partners on international projects

� Cost effective and high quality CATI option

� ASKIA platform provides centralised RSM

management of local country support

� Central RSM control:

� Quality control conducted at RSM using digital

recordings and live monitoring

� Sample selected and managed by RSM

� All data delivery by RSM

� All agencies vetted/visited by RSM staff

� Local agency expertise

� Cultural understanding/local knowledge

� Plus phone recruit to online studies programmed

and hosted by RSM

� Partners include agencies in:

� China, Brazil, Thailand, UAE, India, Russia,

Poland, Slovakia and Romania

� Single point of contact RSM Project Manager

overseeing the entire study.

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RSM: In-House Telephone Research Centre

� 60+ line in-house CATI centre

� Indigenous interviewers covering 25+ languages from central location

� Senior and experienced team

� Credible with business, healthcare and hard to

reach audiences

� Comprehensive project briefings with client attendance encouraged

� Quality control includes: digital recording; 10% monitoring; remote live monitoring

� RSM accreditations

� ISO 9001:2008

� UK MRS Company Partner

� ESOMAR Members

� EU Data Protection Act accredited

� Security approved by major MNC

SMARTcall

� Superb verbatim output for high quality insight

� Telephone depths with business and stakeholder

audiences

� Web prompts (where appropriate)

� Recruitment of business respondents to online

surveys and groups

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B2B CATI Case Studies

� UKTI – 4 year programme tracking UK's trade reputation in China, India and USA. 1000+ legislators, CEOs, analysts, journalists per annum

� London Stock Exchange - perceptions of major global exchanges. 350 interviews across 15 markets with CEOs/CFOs, senior personnel in brokers, law firms and accountants

� Royal Bank of Canada - advertising evaluation with C-Suite, fund and portfolio managers in Europe, 40 minutes with on-line prompts

� BT – global business brand tracker for 15 years. 25+ markets and 20000+ interviews with IT decision makers in MNCs, nationals and SMEs

� Google – programme of advertising research, using a CATI approach to interview target business audience

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Consumer CATI Case Studies

� City of Westminster – RSM is a roster agency, currently undertaking on-going reputation tracker (3,000 interviews in 2012) and ad hoc residential surveys

� EON – 2800 interviews with new customers about their initial experiences

� Vodafone – advertising evaluation study amongst customers and recent churns; 400 CATI interviews

� Citroen – annual evaluation of lost prospects and lost customers

� BT/Citizens-on-Line – programme evaluating campaign to increase web usage; 30+ waves completed, 2012 focuses on Cornwall residents

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RSM: Online Studies

� We bring a trained market research eye to online studies

� design, sampling, questionnaire, web layout and

scripting expertise and advice

� creative solutions to approach

� First class project management

� proactive liaison, online reporting, timely feedback,

and total ownership from start to finish

� Added quality controls to ensure highest response rates and quality data

� soft-launch, daily data checks, digital fingerprinting,

single-use urls, raw data pattern monitoring

� Excellent interface (including Flash tools) appendix) and mixed mode available (CATI/web).

� Intelligent sampling

� detailed knowledge of global panels ensures optimum

sampling solution

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Client Testimonials

“RSM is extremely easy to do business with, and is our vendor of choice for phone surveying. They are extremely responsive and knowledgeable, and easily meet our phone survey quotas. They are competitively priced and provide an exceptional level of service. Highly recommended.”

Tony Verducci, Satmetrix

“Many of our projects involve hard-to-find respondents and are time sensitive, and we need a supplier who does not fail to deliver. RSM are helpful, flexible and competitive, which has made them one of our preferred suppliers over the last couple of years.”

Sarah Thompson, Hall & Partners Europe

“RSM Research Institute has collaborated to the E-health survey. We are extremely satisfied with the people we have dealt with at RSM. We have known them for a long period of time and we insist on the continuity of this collaboration in the future because of their reliability and their professionalism.”

B. de Terwagne, Ipsos Belgium

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RSM: Askia Experts

� Askia Experts

� First UK Installation: users since 2002

� Assisted Askia with data collection software

development (beta testing)

� Technically proficient - highly complex scripting

capabilities

� Askia compatibility means less work for HPI:

� 100% accuracy in transmission of results

� Data ‘ready to use’ including partial data

� Analysis can be specified during questionnaire setup

� RSM scripts are clear and easy to understand for

HPI analysts

� Expert advice on approach, sampling, questionnaire

content, page design and scripting

� Askia also supports:

� Seamless mixed mode (web + CATI) surveys

� Remote CATI offering central scripting and control

with local access to sample management.

� Flash Toolkit

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Delivery Methods

Basic: content is posted on a secure web based portal* at end of fieldwork (and other interim delivery points):

Pros: cheap and reliable (all data is final and has passed quality control).

Cons: may not be regular enough.

Batch based (daily): content is automatically uploaded to a secure web based portal* in batches at the same time each day:

Pros: regular and reliable (progress and results can be tracked daily, all data has passed quality control).

Cons: is not ‘real time’.

Real Time: content is accessible direct from RSM’s servers.Pros: real time tracking of results, KPIs and fieldwork

progress.Cons: is the most costly option. Results subject to change as

RSM applies quality control.

Content

Raw Data: (html/ Excel/ *.sss/ *.ascii/ SPSS etc.)

Tabulated Data(html/ Excel/ Word/ *.pdf etc.)

Charts/ KPIs(html/ *.ppt)

Audio recordings(for CATI)

Other resources(e.g. final questionnaire, translations, schedule, quota and sample reports etc.)

Online delivery of results: RSM methods

* Or encrypted e-mail

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RSM’s Client Workspace

� RSM provides client’s with unique login and password to enable secure access to our Client Workspace

� Secure and convenient access to project materials and deliverables e.g.: � Data and results: raw data, tabulated

data, charts/KPIs, audio recordings� Research materials: questionnaire,

translations, audio-visual prompts, schedule, quota and sample reports.

� Key benefits:� Best practice data security (including

controlling access)� Convenient, particularly if large/multiple

format files� Easy to share with wider teams� 24 hour and remote access.

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Summary: RSM Data Collection Partner

� Full service research firm with 25-year track record

� Partner to a wide range of consultants and agencies

� B2B and Stakeholder specialists - including C-suite, legislators, regulators

� UK and International coverage - Europe, North America, MEAF, Asia Pacific

� Customer, market, brand, reputation expertise

� In-house 60+ line CATI centre at London Bridge, web, mobile, SMARTCall, urban, mixed mode

� First class international B2B interviewing team, credible with business respondents

� Trusted by major clients to research their customers – BT, Google, UKTI, Ofcom, Facebook, RBS, etc.

� UK MRS Company Partner; ISO 9001:2008 accreditation

For any further information, to ask RSM for a cost proposal or just to talk

through experience and feasibility then please contact Simon Glanville on

0207 189 3684 or simon@rsmresearch.com