Messin’ with the Media

Presenter: Ron Cooper

November 10, 2011

Overview

The Right Way to Deal with the

Media

How to Identify a Good News Story

How to Make a Media Action Plan

How to Build Better Media

Relationships over the Long Run

Why a Crisis Communications Plan is

a Good Idea

• Do Your Homework

• Be responsive

• Follow up

• Say Thanks

• Set the record

straightwww.flickr.com/photos/zooboing/4229413061

Tips for Better Media Relations

What Do Other PR Pros Say?

www.flickr.com/photos/quinnanya/3003245982/

Prepare, Prepare, Prepare

Reporters are People, Too

www.flickr.com/photos/web4camguy/453485362/

What’s the

best tip in

dealing with

the media that

you can share

with us today?

Tips, Anyone?

What is your M.A.P.?

T h e s t o r y i d e aW h y i s t h i s

n e w s w o r t h y ?H o w a r e y o u t o g o i n g

t o p i t c h t h e s t o r y ?W h i c h m e d i a o u t l e t s

a r e y o u r t a r g e t s ?www.flickr.com/photos/valeriebb/1681924558/

Building a Media Action Plan

Open Discussion

M e d i a E n g a g e m e n t• Meet editorial board of the

paper.• Tour the TV station.• Visit the newsroom.• Get to know the managing editor.• Get to know the reporter who

covers your industry.• Put reporters and editors on

mailing lists.

Considerations for Your Media Action Plan

I n - h o u s e• Identify a media spokesperson,

and a backup.• Do mock interviews, especially

when trouble is brewing.• Update your Media Action Plan

yearly. Also, update your media mailing list.

Considerations for Your Media Action Plan

Crisis Communications

www.flickr.com/photos/unfccc/5600066127

Open Discussion

www.flickr.com/photos/sskennel/2330323726/

http://www.flickr.com/photos/29890539@N07/4648496819

Thank You!

Email: Ron@roncooperwriter.com

Phone: (812) 989-8236

LinkedIn:

www.linkedin.com/in/ronhcooper

Website: www.roncooperwriter.com

Blog: blog.roncooperwriter.com