right idea, wrong execution

Turn

ROGUE MARKETING from a

PAIN IN THE NECK into a

POWERFUL ASSET

Part 1: Today’s Marketing Challenges

Part 2: Understanding Rogues

Part 3: From Pain in the Neck to Power Asset

Part 4: Fision Demo - Marketing Automation Solution

Part 5: Results and Benefits

TODAY’S PRESENTATION

BACKGROUND + 10 Years Marketing Strategist & Consultant with White Pine Consulting

Group

+ 8 Years  Executive Sales & Marketing Leadership

+ Rogue Sales & Marketing Manager

+ Rogue Sales Representative

Craig Weinstock, Managing Partner & Marketing Strategist

SOCIAL MEDIA

TELEVISION

SALES REPS

PRINT

E-MAIL

WEB

SIGNAGE / OUTDOOR2012 MARKETING LANDSCAPE

CUSTOMER

2012 MARKETING LANDSCAPE

ONE SIZE DOES NOT FIT ALL

WE CREATED ROGUES

EFFECTIVE MARKETING TODAY

+ Localized

+ Personalized

+ On Message (Compelling Content)

+ On-time

+ Right Channel / Multi-Channel

LEAD NURTURING & CAMPAIGN MANAGEMENTCORPORATE

MARKETING

FIELD SALES & MARKETING

Sales Portal or No Tools

Sophisticated Lead Nurturing & Campaign

Management

SALES FUNNEL

SALES PROSPECTS & CUSTOMERS

ROGUE MARKETERS

WE CREATE ROGUES PART II

Marketing Qualified Lead

WHICH WOULD YOU SEND?

VS.

EVERY TIME SOMEONE GOES ROGUE....

UNDERSTANDING ROGUES

+ Mavericks+ Disregard all Brand Standards

+ Rule Hawks+ Follow Brand Rules Down to the Letter

Two Types of Main Offenders:

MAVERICKS

RULE HAWKS

THE IMPACT OF ROGUES

THE UPSIDE OF ROGUES

How Do We Lose the Bad and Keep the Good?

FROM PAIN IN THE NECK TO POWERFUL ASSET

ORGANIZE YOUR MARKETING ASSETS

EMPOWER YOUR ROGUES WITH THE RIGHT TOOLS

MAINTAIN BRAND CONTROL& HARNESS YOUR ROGUES

COMPLETE VISIBILITY

EASY TO USE & INTEGRATED

CORPORATE MARKETING

MAR COM & INVESTOR REL

CENTRALIZED REPORTING, DASHBOARDS & ALERTS

MARKETING ASSET REPOSITORY

INTEGRATION SERVICES

THE FISION PROCESS

BUSINESS RULES/ POLICIES & USER

MANAGEMENT

RULES & POLICIESBusiness Unit

Organization / RoleGeography

Compliance / Legal

DISTRIBUTION, FULFILLMENT & ECART

Email

Video Social MediaSMS POD

Newsletters, RFPs & Sales

ProposalsMicrositesCollateral/

E-brochures

DirectMarketing

SYSTEMS & VENDORS

CRMPOS

Social MediaPrintEmail

Direct MailFulfillmentTranslation

Client Systems

SYSTEM ADMINISTRATION

PRODUCT MARKETING

DESIGNERS

FISION WEB PORTAL

N. AMERICA SALES

GLOBAL SALES

CHANNEL SALES

DISTRIBUTION PARTNERS

FRANCHISEE

ASSET LIBRARY

CUSTOMIZABLETEMPLATES

CAMPAIGNMANAGER

LIST MANAGEMENT

right idea, wrong execution

DEMO

REAP THE BENEFITS+ Improve Marketing Efficiency 1X to 3X

+ Generate More Leads & Improve Customer Engagement

+ Shorten Sales Cycles & Accelerate Revenue

+ Gain New Insight & Optimize Marketing ROI

+ Control Your Brand at Every Touchpoint

+ Convert Rogue Salespeople into On-Brand Powerhouses

QUESTIONS?WHITE PINEwww.whitepineconsulting.com

FISIONwww.fisiononline.com@fisiononline