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Roca Groups presentation on BIMobject LIVe 2014 about
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Roca Group BIM project
Implementation & tips for manufacturers
Joaquim Herrada Project Manager
Information Technology
Contents 01 History
02 The Group Today 03 Worldwide Presence
04 Business Areas
05 Our Global Brands
06 BIM project
BIM?
Pilot – 2.013
2.014
Next steps
2
3 01 History A family with a global vision
Roca became one of the first Spanish companies to enter the new air conditioning market.
4
01 History
Company Roca Radiadores S.A started its business activity in Gavà (Barcelona) dedicated to the manufacture of cast-iron radiators for home heating. The company began to make cast-iron baths.
Roca entered the vitreous china sanitary ware sector.
The company began to produce faucets.
The company entered the ceramic tiles sector.
Roca drove its international expansion by opening commercial subsidiaries, agreements with leading companies, and corporate acquisitions.
1917 1936 1954 1929 1979 80s 90s1963
The Roca Group sold the heating and air-conditioning businesses and concentrates on the bathroom sector.
5
01 History
Roca bought the Keramik Laufen firm in Switzerland, which at that moment was the world’s fourth largest manufacturer of vitreous china sanitary ware. This acquisition signified a 50% leap in turnover.
From then on, Roca continued its process of internationalization by expanding its presence through different strategic purchases or greenfield developments in the BRIC’s, Croatia, Romania, Malaysia, Switzerland and Egypt.
1999 2005 21st Century
6 02 The Group Today A world leader
7
World leader in the sanitary ware sector.
02 The Group Today
Active in 135 markets around the globe.
Leader in Europe, Latin America, India and Russia.
Strong presence in China, Middle East, Asia, Australia and Africa.
Turnover in 2013: €1,572 million. Directly employs
21,000 people worldwide.
8 03 Worldwide presence Our products are sold in more than 135 countries
9 03 Worldwide presence 77 factories in 18 countries
10 03 Worldwide presence Our factory locations
LATIN AMERICA (12)
ASIA (19)
EUROPE - AFRICA (46)
11 04 Business Areas World leader in the sanitary ware sector
12 04 Business Areas Top quality design & constant adaptation to new market trends. Roca’s products are the result of a manufacturing process that places them at the very forefront of world technology. Respectful towards the environment (minimizes the use of water and energy).
Adaptation to the market
13 04 Business Areas Vitreous china
Roca provides everything needed to fit out a complete bathroom.
14 04 Business Areas Faucets
15 04 Business Areas Furniture
16 04 Business Areas Bathtubs
17 04 Business Areas Shower trays
18 04 Business Areas Shower spaces, cabins and columns
19 04 Business Areas Shower screens
20 04 Business Areas Accessories
21 04 Business Areas Spas
22 04 Business Areas Wellness toilets
23 04 Business Areas Kitchen sinks and faucets
24 04 Business Areas Installation systems
25 04 Business Areas Ceramic tiles for indoor and outdoor use
Roca has ceramic tile factories in Spain and Brazil.
26 05 Our Global Brands ROCA: The leading global bathroom brand
LAUFEN: Bathroom culture since 1892
27 5.1. Our Local Brands
28 06 BIM project
Ø “BIM Components Strategic Recommenda6ons” conference held in Roca Barcelona Gallery in February 2.013 strongly introduces the BIM concept and triggers the need to be present as BIM manufacturers.
Ø BIM is coming… • United Kingdom In June 2011, the UK government published "Building Informa6on Modeling (BIM) Working Party Strategy", where the government announced its inten6on to require all 3D BIM in construc6on projects from 2016. • Norway BIM is essen6al for major infrastructure and all government buildings. From 2014 all newly built hospitals should be carried out using the latest version of openBIM (IFC). • United States Since 2007, the General Services Administra6on requires that the geometric defini6on and spa6al construc6on projects are managed by BIM format. The Corps of the Navy (USACE) demands the same from 2008. • Singapore The Building and Construc6on Authority has a roadmap for BIM that pushes its construc6on industry to be using BIM widely by 2015.
BIM?
29 06 BIM project
Main objec9ves Ø Select a representa6ve short list of 50 products to be used in the pilot project.
Ø Create BIM objects of these products using both Revit and ArchiCAD formats.
Ø Evaluate the quality of the BIM objects produced and ensure they are built in a professional format that can be used by all users.
Ø Acquire the knowledge to produce the objects in-‐house with the op6mum quality standards.
Ø Control the ownership of our products’ objects and distribute channels to the users.
Ø Make the most from the experience to decide on how to face the massive produc6on of BIM objects in terms of internal specifica6ons and meta-‐data automated popula6on from ECM database
Ø Define the strategy for the mid and long term produc6on of objects: internal vs. external and the partners to choose.
Pilot – 2.013
Schedule Ø Defined and finished in 8 weeks Tasks 06/03 06/10 06/17 06/24 07/01 07/08 07/15 07/22
Prepara9on
Data Prepara6on
Data Collec6on
Standard Prepara6on
Standard Defini6on
Prototype Looking for Early Testers
Developing 12 Early Prototypes (6 models). Internal tes6ng
Prototype Approval
Tes6ng Early Prototypes.
Prepara6on of prototypes
Developing 100 Prototypes (50 models). Internal Tes6ng
Pilot Series
Tes6ng Prototypes.
Massive popula6on tests Documenta6on drad
Closing
Marke6ng Campaign Design Fine tuning. Closing documenta6on
30 06 BIM project
Pilot – 2.013
Kick-‐Off
Early Prototypes
·∙ Roca Group products for Prototype Genera9on are selected ·∙ All necessary Data is Provided ·∙ BIM Objects Standards are established ·∙ List of preferred tester profiles is given
Early Prototypes Test Results
Release Candidate Prototypes
Interna9onal Testers are Localized
RC Prototypes Test Results
Documenta9on Dra[
·∙ Final Prototypes ·∙ Final Documenta9on ·∙ Business Case
Object genera9on workflow
31 06 BIM project
Pilot – 2.013
32 06 BIM project
Lessons learnt
• Define the BIM components specifica6on needs (“Roca Group BIM”)
• Define the strategy to create, maintain, distribute and control the ownership of the components
• Acquire the know-‐how to produce the components in-‐house
• Obtain an es6ma6on of costs and 6me to produce large number of BIM components
Key strategic decisions
• Iden6fy metadata source and build the procedures to populate objects.
• Iden6fy 3D files resources and adapt them for proper geometry compa6bility.
• Validate the quality of the components in a professional environment
• Define object distribu6on methodology or use publishing plagorms.
• Use metrics to analyze downloads and ROI.
Pilot – 2.013
33 06 BIM project
Main objec9ves Ø Select a large number of products (400 from Roca + 400 from Laufen).
Ø Create BIM objects of these products using both Revit and ArchiCAD formats.
Ø Evaluate the quality of the BIM objects produced and ensure they are built in a professional format that can be used by all users.
Ø Publish BIM objects in our websites and/or in external distribu6on plagorms.
Ø Obtain analy6cs from downloads for market discovery and users feedback.
2.014
34 06 BIM project
Decisions Ø Roca Group signed in May a global agreement with Bimobject.
Ø Services agreement was also included covering:
ü BIM objects genera6on.
ü Portal services.
ü Private cloud.
ü BIM Analy6cs PRO.
Ø BIM objects genera6on is ongoing and first product ranges will be ready by March 2.015
2.014
35 06 BIM project
2.014
36 06 BIM project
2.014
37 06 BIM project
2.014
38 06 BIM project
2.014
39 06 BIM project
BIM por^olio Ø Consolidate offering by conver6ng more product porgolio into BIM objects
à Targe6ng UK 2.016 Ø Discover real demand of products in BIM formats by professionals to add to the offering
à BIM analy6cs à Commercial networks
Ø Extend BIM catalog to other brands in the Group.
Organiza9onal procedures
Ø CAD designers to generate BIM friendly geometry. Ø Marke6ng department to ensure data popula6on and correctness in BIM objects Ø Commercial department to set up market prospectors (BIM analy6cs users) Technology enhancements
Ø Adapt our websites to the private cloud system. Ø Improve our metadata workflow to include new BIM requirements.
Next steps
40 06 BIM project
Ask yourself
Why Iden6fy if you need to offer BIM contents. (Answer = yes).
When
Plan your target date for offering BIM objects, but also to accept requests from users. What
Define the porgolio of products you want to offer. Who
Choose a supplier to generate BIM objects or do it by your means. How
Adapt your organiza6on and processes to be capable to generate the informa6on.
Recommendations
Thank you�