CSR Activities Of

Company Introduction

Axiata (Bangladesh) Limited is a dynamic and leading countrywide GSM communication solution provider.

It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Axiata (Bangladesh) Limited, formerly known as Telekom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh.

Axiata (Bangladesh) Ltd has rebranded itself with a new look by introducing Robi, the new brand name for the company.Robi was introduced through a mega-event on 28th

March to mark the launching of its new brand name and logo at more than 70 spots across the.

AxB attained its first million customer base in 2004, followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, AxB was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh.

With its strengths and competencies developed with experience, AxB aims to provide the best, in terms of coverage and connectivity to its customers all over Bangladesh.

Product

Robi offers an array of different packages. In addition to offering the fundamental pre-paid and post-paid mobile services, it offers a wide range of value- added products and services such as, SMS, GPRS, EDGE, International Roaming SMS banking, Caller Ring Back Tone, MMS, Voice Greetings, Call Blocking on 4 August 2008, which give subscriber to control which call he or she receive or not and Bengali SMS.

Robi has over 25,000 retail selling points along with 100,000-voucher sales point all over Bangladesh.

Robi has 20 Customer Care Centers and 430 Robi Care Points in 64 districts all over the country.

Prepaid

Robi Prepaid has everything to offer; a single package that

delivers simplicity and flexibility at the same time.

Robi has the single prepaid package with the best rates in the

market. A customer can have 5 FnF to any operator mobile

with one Robi partner facility There is full BTCL connectivity

with FREE BTCL incoming.

Customers can recharge their Robi Prepaid by using scratch

cards anf Easy Load facilities.

Postpaid

Robi also offers post-paid service; along with the various

packages. Robi Push Mail is a secure, reliable and feature

rich email solution at a price customers can afford.

Customers can know their bill information through Web Bill,

E-Bill, SMS, USSD and Customer Care Center

Customers can pay their bills by following:

Scratch Card Auto Debit Easy load Bank

Customer Care Center

CSRCorporate social responsibility (CSR), also known as

corporate responsibility, corporate citizenship, responsible

business, sustainable responsible business (SRB), or

corporate social performance, is a form of corporate self

integrated into a business model.

CSR Highlights of Robi

Konthe O tulite Bangladesh:

To imbibe the new generation with the true spirit of

nationalism, Robi, a leading mobile phone operator in the

country has taken a worthy initiative.

Sustho Nari O Sustho Poribar:

Robi stood beside the underprivileged women of

Bangladesh with its year long health camp “ShusthoNari,

ShusthoPoribar”. In collaboration with Marie Stopes, Robi

provides free medical treatment, consultancy and free

medicine among the women.

Computer Corner:

To enlighten the college students with the knowledge of

information technology Robi has taken initiative to set up

computer corners at deserving but underprivileged colleges

across the country.

Computer Training Program:

Computer Training program facilitate by Robi employees

to 72 colleges in 64 district. 1500 students received the

training.62 more training program yet to be held

Robi- Red Crescent Society Blood Donation

Camp:

As part of its CSR program, Robi, in collaboration with Bangladesh Red Crescent Society organized blood donation camps in the city recently.

English in School (EIS):

With the vision “Learn English and Think Global” Robi has started EIS, a language learning program in partnership with The Daily Star to promote English language learning at secondary schools across the country.

Limitation of CSR

There are some areas where general people do not get any sort of CSR

facilities such as Barguna, Chittagong hill tracks, Shunamgonj etc and rural

areas of our country.

Not doing any kind of CSR activities which is under Community

Volunteering and Cause-Related Marketing

Very few number of Health Camp initiative taken so far.

Robi CSR activities are less visible because of lack of effective promotional

strategy.

Recommendations

Increasing the responsiveness of the entire respective department

The Corporate Affairs and activation authorities should emphasize more on

the responsiveness because any new and unique plan might be copied by the

competitors.

Increase the Numbers of Health Camp program

Robi has very few number of Health Camp initiative taken so far. Right

now only 4 Health Camp held all over the Bangladesh is serving the people

which is not good enough. So Robi should increase the number of health

camp to increase the visibility.

Developing Community Volunteering & Cause-Related Marketing

At the moment Robi Axiata Limited is not doing any kind of CSR activities

which is under Community Volunteering and Cause-Related Marketing. But

to survive in the competitive Market, Robi should start some CSR activities

which are under Community Volunteering and Cause-Related Marketing.

Developing Effective Promotional Strategy

To increase the awareness level of the general people, Robi should

participate in some promotional activities through this program.

Conclusion

• In conclusion that in comparison to other mobile operators , Robi has

moderately good CSR awareness level and superior visibility among the

general people. If Robi can move away the obstacles and binding which

customers are mentioned in my report Robi can reach the root level of the

whole Bangladesh.

• The social responsibility initiatives are far more effective in building brands

in rural market than the commercial advertisement.

• General people don’t have enough choice. So if Robi cannot create positive

image among general people then they will lose its existing and potential

customer as well as the market share.

• The mission of Robi to provide total customer satisfaction and help to

make a digital Bangladesh. It is high time for Robi to satisfy and retain its

existing customer.