December 11, 2014 Philips Innovation Services Industry Consulting 1

Value Networks for Innovation

Rob de Graaf Philips Innovations Services - Industry Consulting

Dec 11, 2014

December 11, 2014 Philips Innovation Services Industry Consulting 2

Value Networks for Innovation Content

• Introduction Philips Innovation Services

• Introduction Value Networks

• Value Modeling Tool

• Application

Industry Consulting

Where consulting gets hands-on

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Healthcare Consumer Lifestyle

Lighting Philips Group Innovation

Philips Innovation Services Position in Philips

Non-Philips Customers

Royal Philips Electronics

IP&S

Research

Incubators

Philips Innovation

Services

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• Innovation Strategy and Roadmapping

• Create winning architectures

• Portfolio management

• Competence management

• Lean development / DfSS / DfSC / DfX

• Product Launch

• Open Innovation, Organizing R&D, Global R&D

• IT for R&D, PLM, PDM

• End User Driven Innovation / Value propositions

• Breakthrough innovation, TRIZ

• Ideas to business model / business case / value networks

• Digital Innovation

Industry Consulting - three levers to pull

How do I chose where and what to innovate?

How do I innovate faster, better, cheaper?

How do I get better innovations for profitable growth?

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Value Modeling Tool Capturing value networks

Industry Consulting developed proprietary tool for building value networks

The tool is based on earlier experiences with “hardware” • Real live cases

The tool allows live development of a value network in a workshop • Or live review and editing

Tool is best used on a smart board • Tool has been tested in multiple workshops in 2013 • Now developing the next generation tool for release early 2015

Industry Consulting consultants operate the tool and facilitate workshop

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Application Context and deployment

Check where in the process, e.g. • Vision created • First views on what a proposition could look like • First views on competitors • Key now to find right positioning and partners

Using the Value network in this setting to • Create a full picture of the developing ecosystem • Verify assumptions in the value network • Understand type of partnerships needed for success • Scan possible partners that would strengthen Philips’ position • Update the network during the process for decision making

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Current Value Modeling Tool Icons and relationships

Customer

Provider of Systems

Provider of Goods

Provider of Services

Provider of Content

Marketing

Supplier

Enabler

Financier

Government (or NGO)

Godfather (or Community)

Intermediary

Competitor

Good and Services

Money or other Credits

Information

Intangible Value

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Example Food Waste Created in just 1 hour, with people that never did it before…

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