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Robert GlennChief of Public AffairsOhio Emergency Management Agency
HOMELANDHOMELANDSECURITYSECURITY
HOMELANDHOMELANDSECURITYSECURITY
Crisis Communications PlanCrisis Communications Plan
“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
Gen. Dwight D. Eisenhower
U.S. GovernmentU.S. Government U.S. GovernmentU.S. Government
Veterans Affairs
Veterans Affairs
Dept. of The
Treasury
Dept. of The
Treasury
Department of
Transportation
Department of
Transportation
Dept. of State
Dept. of State
Health & Human Services
Health & Human Services
Housing &Urban
Development
Housing &Urban
Development
Dept. of The
Interior
Dept. of The
Interior
Dept. of Justice
Dept. of Justice
Homeland Security
Homeland Security
Dept. ofLabor
Dept. ofLabor
Dept. of DefenseDept. of Defense
Dept. of EducationDept. of
EducationDept. of EnergyDept. of Energy
Dept. of Agriculture
Dept. of Agriculture
Dept. of Commerc
e
Dept. of Commerc
e
PresidentVice President
Executive Office
PresidentVice President
Executive Office
Secretary-------------------
--Deputy
SecretaryState and Local Coordination
Special Assistant to the SecretaryNational Capital
Region Coordination
Shared Services
Legislative Affairs
Public Affairs
Executive Secretary
Department of Homeland Department of Homeland SecuritySecurity
Department of Homeland Department of Homeland SecuritySecurity
Civil Rights & Liberties
Director of the Secret Service
InternationalAffairs
Counter Narcotics
Inspector General
General Counsel
Commandant of Coast Guard
Under Secretary
Management
Under SecretaryScience and Technology
Under Secretary Information Analysis and
Infrastructure Protection
Under SecretaryBorder &
Transportation Security
Under Secretary Emergency
Preparedness and Response
Chief of Staff
Small & Disadvantage
d Business
Privacy Officer
Bureau of Citizenship & Immigration
Services
Citizenship & Immigration
ServiceOmbudsman
State of Ohio Security Task State of Ohio Security Task ForceForce
State of Ohio Security Task State of Ohio Security Task ForceForce
Bureau of Motor
Vehicles
Bureau of Motor
Vehicles
Investigative Unit
Investigative Unit
EmergencyMedicalServices
EmergencyMedicalServices
Administration
Administration
Emergency Managemen
t Agency
Emergency Managemen
t Agency
State Highway
Patrol
State Highway
Patrol
DirectorDirector
Homeland Security
Homeland Security
Assistant Director
Assistant Director
Ohio Dept. of Public SafetyOhio Dept. of Public Safety Ohio Dept. of Public SafetyOhio Dept. of Public Safety
PlanningPlanningPlanningPlanning
To achieve a goal, you need a plan.
Like building a house…
Like a budget for retirement…
Like winning a war.
Planning DevelopmentPlanning DevelopmentPlanning DevelopmentPlanning Development
Pre-9/11: Federal Response Plan
Incident Command System
Now: Presidential Homeland Security Directive – 5
National Response Plan
National Incident Management System
Emergency Support Function - 15
Ohio Homeland Security Strategic Ohio Homeland Security Strategic PlanPlan Ohio Homeland Security Strategic Ohio Homeland Security Strategic PlanPlan
Table of ContentsLetter from GovernorState of Ohio Security Task Force
Mission StatementVision StatementStrategic GoalsCore Values
Executive Summary Introduction
Strategy for Homeland SecurityPlanning ProcessRoles and Responsibilities
Critical Mission AreasDetection and PreventionProtection of Critical Infrastructure and Key AssetsDefending Against Catastrophic ThreatsInformation Sharing and SystemsDomestic Preparedness and ResponseContinuity of OperationsVolunteer Services
Crisis CommunicationsLegal and LegislativeConclusionAppendices
Summary of RecommendationsGlossaryReferencesPoints of Contact
The purpose of Crisis or Emergency Communication is to convince the public to act on your message.
Tell it all, tell it fast and tell the truth.
JOINT Information System
Facilitates efficient, coordinated preparation and dissemination of information to the public to save lives, protect property and preserve overall public safety.
Crisis CommunicationsCrisis CommunicationsCrisis CommunicationsCrisis Communications
Crisis Communications PlanCrisis Communications Plan Crisis Communications PlanCrisis Communications Plan
PURPOSEAt all levels, the purpose of the State of Ohio Homeland Security Crisis Communications Plan is to:
Educate the public regarding actions taken to protect Ohioans’ safety, security and way of life before, during and after and event;
Induce confidence by educating Ohioans about of taking care of themselves and/or their families through recommended protective measures;
Effectively communicate the coordinated actions of local, state and federal resources and explain how these integrate effectively, responsibly and innovatively;
Ensure the State of Ohio speaks with a consistent voice when discussing preparedness, response and recovery efforts during crisis;
Crisis Communications PlanCrisis Communications Plan Crisis Communications PlanCrisis Communications Plan
PURPOSE (cont.)
Reinforce the public’s trust in the State of Ohio;
Activate the Joint Information System when appropriate;
Protect its reputation for integrity and institutional responsibility;
Minimize the chances of costly and embarrassing litigation;
Return the State to a non-crisis communications mode as quickly as practicable;
Release accurate and complete information as soon as it becomes available and can be released without detrimental effect on efforts to alleviate the crisis; and
Counteract the effects of rumor and inaccurate information.
Crisis Communications PlanCrisis Communications Plan Crisis Communications PlanCrisis Communications Plan
STRATEGIC GOALS
Develop (Review and Revise) the Crisis Communications Plan;
Develop partnerships for outreach and coordinated public information efforts;
Develop clearly defined policies and procedures for information approval and release authority;
Develop plans for a Joint Information Center (JIC) to coordinate public information during a high-profile news event such as a terrorist attack on Ohio;
Develop pre-scripted messages designed for rapid dissemination through the media to inform, reassure, and protect the public;
Crisis Communications PlanCrisis Communications Plan Crisis Communications PlanCrisis Communications Plan
STRATEGIC GOALS (cont.)
Translate the homeland security advisory system into operational use;
Develop plans to deals with citizens with special needs; and
Develop and implement exercise and training programs for crisis communications efforts.
Planning Crisis CommunicationsPlanning Crisis Communications Planning Crisis CommunicationsPlanning Crisis Communications
Considerations
Every incident affects everywhere.
Public affairs has never been more important. We are operators.
“Is it terrorism. What are you doing about it? Who’s to blame?”
Balance speed and accuracy.
Importance of interagency management and cooperation.
Consistency is essential to maintaining public confidence.
Importance of scientific and medical expertise.
Planning Crisis CommunicationsPlanning Crisis Communications Planning Crisis CommunicationsPlanning Crisis Communications
Look at the Process
Who talks – first?
Where will you stage the media in relation to the incident?
Who is in charge?
Who is coordinating?
What are your assets to support a large, continued operation?
Can your boss face the press?
Do you have depth for round the clock operations?
If the worst happened today, could we accomplish the mission?
“Get off the beach!”
Don’t wait to begin• planning• forging good relationships• communicating
ConclusionConclusion ConclusionConclusion
Purpose is to provide the public, legislature, news media and other stakeholders necessary information related to the safety, security and capable response of coordinated State of Ohio resources and information during an emergency such as a terrorist attack that will generate a significant amount of immediate media coverage.
The plan ensures Ohio transmits consistent messages to various audiences and focuses a strong effort to educate and inform these audiences with messages that help them comprehend the State’s measures taken to respond to, recover, and prepare for future events.
In accordance with similar plans set forth in the State of Ohio Homeland Security Strategic Plan, this crisis communications plan will be examined and updated at regularly set intervals.
Questions?Questions?
Robert Glenn
Chief of Public AffairsOhio Emergency Management
Agencyphone: (614) [email protected]
Ohio Homeland SecurityOhio Dept. of Public Safety
1970 W. Broad St.Columbus, OH 43223
phone: (614) 387-6171fax: (614) 752-2419
www.homelandsecurity.ohio.gov