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LYNCH Consulting LTD Saving your business and your people Who Survives? How Benefits Costs are Killing Your Company Wendy D. Lynch Ph.D.

Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

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Are your benefit dollars buying better health and performance? After decades of corporate investment in wellness and condition management, healthcare costs continue to rise and few employers report having a healthy, productive workforce. Is the answer MORE spending on wellness or health management? Or is it time for a different approach to both health and performance? Every business has finite resources to dedicate to labor costs, and every dollar spent on benefits is a dollar not spent on training, compensation, technology, and other productivity-enhancing investments. What is the optimal mix of rewards and health investments? The answer may come as a surprise to many. This program will help employer manage costs and optimize performance, regardless of the design of health coverage. Strategies include aligning performance goals and increasing transparency. Wendy Lynch, a nationally recognized expert on health and human capital, will show how compensation and benefits designs may have as much influence on employee health (and personal health management) than any health education or behavior change program. Attendees will hear examples about how to connect pay, time-off, consumer-directed plan design and performance measurement to optimize business outcomes and motivate employees. Using illustrations of incentives and benefits design, Wendy will explore how the current employer-sponsored healthcare system creates perverse incentives that actually discourage healthy behaviors and encourage benefits utilization. Participants will also learn how a performance-based approach shifts incentives such that they enhance employee health, productivity, performance and business outcomes.

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Page 1: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

LYNCH Consulting LTD

Saving your business and your people

Who Survives? How Benefits Costs are Killing Your Company

Wendy D. Lynch Ph.D.

Page 2: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

Every day,

employees make hundreds of choices that affect business

directly

Page 3: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Daily choices

At work Do I come to work today?

Motivated Do I give my full effort?

Effective Do I acquire new skills?

Healthy Do I make healthy choices?

Stay Do I look for another job?

These are all connected

Page 4: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

IF your employees have the opportunity to

1) lower expenses 2) be more productive

Do you want them to?

Can they?

Page 5: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

We’ve been led to believe the problem is…… Unhealthy lifestyle and illness

Page 6: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

3 companies, 3 health cost stories

$3,536

$2,705

$4,981

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

Company #1 Company #2 Company #3

Predicted Medical Costs

Three companies: Same gender, age, tenure, salary.

Healthiest

Most Wellness

Page 7: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Predicted Medical Costs by Company

Predicted Medical Costs

$3,536

$2,705

$4,981

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

#1 #2 #3

Three companies: Administrative Workers. Modeled as same age, same gender, same tenure, same salary, same # diagnoses, same co-morbidity, same region of the country

Not health

Page 8: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Us versus them…..

Usual Approach: It’s the employees fault. They aren’t healthy They have bad attitudes They don’t have good skills

We need to change employee behavior! ________ management pick one: case, care, disease, absence,

stress

Page 9: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Face the facts

Health-related costs are not simply due to health problems

Employers won’t be solving the wellness problem any time soon.

Page 10: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

Now what?

Page 11: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Do you really want to know?

If things don’t work like you THINK they do……

Page 12: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

IF your employees have the opportunity to

1) lower expenses 2) be more productive

Do you want them to?

Will they?

Page 13: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Imagine that…a company is a river….

Optimal Performance

Page 14: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

When things go wrong…..

Inefficiency, High Costs and Low

Performance

Page 15: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Currents aligned with optimal human capital performance

Page 16: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

“Currents” are incentives

Aligned with optimal human capital performance

High Job Performance

Optimal Benefits Use

High Engagement in Health Protection

Job Mobility

Financially Self-Sufficient

Capacity Growth

Page 17: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Currents misaligned with optimal human capital performance

Page 18: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Currents are incentives

Low Performance

High Benefits Use Low Engagement in Health Protection

Job Lock Financially Limited Capacity Stagnation

Misaligned with optimal human capital performance

Page 19: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

The reservoir of capacity each human has to contribute to the well-being of his community, job and family. Comprised of three types of assets: •Skills •Health •Motivation

Health Motivation

Skills

Human Capital

Page 20: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Human Capital

Human Capital

Assets

How you

choose

Work,

Leisure

You Spend

Money

Recognition

Travel

To Get Something Useful or Satisfying

Rewards

Intrinsic, Extrinsic, Monetary, Intangible

Health Motivation

Skills

Page 21: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Less earnings… more benefits

and other benefits

Page 22: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Compensation as Motivation

Who Survives: Lynch & Gardner, 2011

60.0%

3.0%

3.0% 2.0%

1.0%

13%

11%

7.0%

Wages

Performance Bonus

Retirement

Training

Health Accounts

Health Insurance

Paid Time Off

Taxes

Misaligned rewards for Low Performance Absence Health care utilization

Rewards for High performance Attendance Health

Page 23: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2012 Lynch Consulting LTD

Currents aligned with optimal human capital performance

Page 24: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Currents are created through incentives

Shared Rewards

Short-term rewards Longer-term human capital investments

Something to Gain 1

Page 25: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Shared Rewards Does this condition exist for most employees? Check if Yes

Eligible for performance bonuses

If yes, employees know exactly how their bonus is determined

Bonus is at least partially determined by individual performance

Total amount employees can earn in bonus or profit sharing is >10% of salary

Can cash-in some unused paid time-off at 100%

Cover prevention/screenings at 100% (no deductible)

BOTH: Offer training/tuition allowance worth at least 2% of salary

AND >10% of employees use it

BOTH: Offer a HSA with $2,000 or more in employer funds

AND at least 30% of employees choose this option

Match a 401K deposit at 4% or higher

All workers have multiple opportunities to increase skills and advance

Page 26: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Implications

Score Result Implication

0 to 3 Misaligned Productivity 30%-40% below achievable.

High turnover of top performers.

4 to 6 Neutral Productivity and turnover will depend on

other factors. When business climate is

good, performance will be better. When

climate is difficult, performance will

suffer.

7 to 10 Aligned Strong productivity. Retention of high

performers.

Page 27: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Data on shared rewards

Variable pay

35 - 44% increase in output

15 - 25% increase in average wage

Profit sharing

Three studies: productivity increased by ◦ 5% - 9%

Ohkusa, Y. Journal of the Japanese and International Economies, Elsevier, vol. 11(3), pages 385-402, September. Cable, J.The Economic Journal, Vol. 99, No. 396 (Jun., 1989), pp. 366-375. Lazear. The American Economic Review. 2000. Vol 90. No.

Page 28: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Reduction in absences after implementing pay-for- performance

Average monthly absences in department

After bonus

Page 29: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Likelihood of STD by Percent of Variable Pay For Which Employee is Eligible

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

0% 10% 20% 30% 40% 50% 60%

Relative Variable Pay (Variable Pay/Total Compensation)

Lik

elih

oo

d o

f H

avin

g a

(N

on

-Pre

gn

ancy

) S

TD

Cla

im

Likelihood of having a (Non-

Pregnancy) STD Claim, controlling

for age and gender.

Likelihood of having a (non-pregnancy) STD claim, controlling for age and gender.

Page 30: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

IF your employees have the opportunity to

1) be more productive

Do you want them to?

Will they?

Page 31: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Realign Compensation to Optimal

Realign and Maximize Revenue

Who Survives: Lynch & Gardner, 2011

60%

3% 3%

2%

1%

13%

11%

7%

Wages Performance Bonus Retirement Training Health Accounts Health Insurance Paid Time Off Taxes

60% 15%

3%

2%

3% 5% 5%

7% Company X

Optimal Benchmark

Page 32: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Currents aligned with optimal human capital performance

Page 33: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Currents are created through incentives

Shared Rewards

Short-term rewards Longer-term human capital investments

Something to Gain 1

Shared Responsibilities

Something to Lose 2

Consequences Ownership of decisions

Page 34: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Shared Responsibilities

Does this condition exist for most employees? Check if Yes

A pay statement clearly identifying the dollar value of all investments/benefits the organization makes on their behalf

A PTO bank of time off, rather than separate sick leave, vacation, etc.

Less than 100% of pay during short-term / long term disability

A company-wide high-deductible health plan, with the deductible at least $2000/$4000 (individual/family)

An out-of-pocket maximum of $3000/$6000 (individual/family) or higher

Fewer than 31 days of paid-time off per year including holidays (but options for unpaid time)

Active use of a quality improvement process (such as lean six sigma) at all levels of the organization

A culture encouraging independent decisions about work

Resources for financial decision-making provided

Resources for healthcare decision-making provided

Page 35: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Implications

Score Result Implication

0 to 3 Misaligned Avoidable healthcare utilization up to 30%

higher regardless of health status. High

absenteeism and disability rates.

4 to 6 Neutral Healthcare utilization and absenteeism

will depend on other influences, such as

business climate.

7 to 10 Aligned Prudent spending of healthcare dollars.

Minimal avoidable cost. Minimal excess or

unplanned absences.

Page 36: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

83%

10%

7%

Human Capital

We

exchange

work for pay

The employment contract

Health Motivation

Skills

Performance

Rewards

Compensation

Page 37: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Human Capital

When we

substitute

benefits for

performance

rewards

Reward What?

benefit 1

benefit 2

benefit 3

?

83%

10%

7%

Investments Safeguards

Taxes

Health Motivation

Skills

69%

24%

7%

Performance

Rewards

The employment contract

Page 38: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

69%

24%

7%

Rewards

Business Investments

When we

substitute

benefits for

performance

rewards

Reward What?

Unlimited

sick leave

@ full pay

Extreme incentives: Belgium

• 1.3% GNP

• Some departments 35 days/year

• 65% could be working

• Most labeled with depression

Health Motivation

Skills

?

Performance

Page 39: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

69%

24%

7%

Business Investments

When we

substitute

benefits for

performance

rewards

Reward What? Health Motivation

Skills

?

Performance

Misaligned incentives: healthcare

Rewards Rich

Medical

Benefits • Cover Bariatric Surgery

• New employees getting surgery

• Full coverage and STD

• Most quit in 18months

Page 40: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

0

1

2

3

4

5

6

7

8

9

10

0 1 2 3 4 5 6 7 8 9 10

Shar

ed R

ewar

ds

Shared Responsibilities

Alig

ned

Pampered Partners

Entitled Disengaged

AlignedMisaligned

Misa

ligne

d

An aligned work contract

High performance

and high benefit costs

High performance

and low benefit costs

Page 41: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

IF your employees have the opportunity to

2) lower expenses

Do you want them to?

Will they?

YOU

YOU?

Page 42: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Realign Compensation to Optimal

Who Survives: Lynch & Gardner, 2011

60%

3% 3%

2%

1%

13%

11%

7%

Wages Performance Bonus Retirement Training Health Accounts Health Insurance Paid Time Off Taxes

60% 15%

3%

2%

3% 5% 5%

7%

Optimal Benchmark

Page 43: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Another kind of current….

Insurance coverage…. If you don’t know what you SHOULD be paying…….. Are you likely to be under or over paying?

Under Paying?

Page 44: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Another kind of current…..

If the real cost is hidden And there are conflicting goals among plan/brokers/team Are you likely to be under or over paying?

Over paying?

Page 45: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Have you ever wondered if maybe…. you aren’t getting the best deal?

Fees

Premium Insurer’s risk

Employee Cost-share

$2,000,000

$1,000,000

$1,500,000

$500,000

$0

$500 deductible Fully-insured

CDHP ($3500) Fully-insured

Fees

Premium Insurer’s risk

Employee Cost-share

Health Account

Difference < $200K

Page 46: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Have you ever wondered if maybe…. you aren’t getting the best deal?

Fees

Premium Insurer’s risk

Employee Cost-share

$3,000,000

$1,500,000

$2,500,000

$500,000

$0

$500 deductible Fully-insured

Self-insured, CDHP ($4000)

Fees

Premium Insurer’s risk

Employee Cost-share

Health Account

Difference < $300K

Employer’s Exposure

$2,000,000

$1,000,000

Page 47: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

How do you know?

you don’t.

Unless you go through an informed coverage review process.

Page 48: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

The typical process ignores…..

Five things in a rational coverage review PROCESS (see all sides – and their incentives) Design, Optimizing: 1. Level of Risk 2. Consumer selection (the right plan) Transparency, Identifying 3. Reasonable rates 4. Add-on fees 5. Optimal negotiation strategy

Nobody tells you

Page 49: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

What did the coverage review process find?

Fees

Premium Insurer’s risk

Employee Cost-share

$2,000,000

$1,000,000

$1,500,000

$500,000

$0

$500 deductible Fully-insured

CDHP ($2500) Fully-insured

Fees

Premium Insurer’s risk

Employee Cost-share

Health Account

Difference < $200K Optimal Risk Transparent rates & negotiation

New (better) design transparent

Difference $375K more Optimal Selection

Employer

Page 50: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Fees

Premium Insurer’s risk

Employee Cost-share

$3,000,000

$1,500,000

$2,500,000

$500,000

$0

$500 deductible Fully-insured

Self-insured, CDHP ($4000)

Fees

Premium Insurer’s risk

Employee Cost-share

Health Account

Difference < $300K

Employer’s Exposure

$2,000,000

$1,000,000

What did the coverage review process find?

Transparent rates Transparent fees & better negotiation

Difference $500K more

Self-insured, CDHP ($3000)

Page 51: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

Of savings, percent attributable to design and transparency elements

60%

20%

0% 0%

20% 20%

0%

50%

0%

30%

25%

13%

21%

42%

0%

38%

0%

15%

46%

0%

10%

20%

30%

40%

50%

60%

70%

Risk Consumer selection

Reasonable rates

Add-on Fees Optimal Negotiation

Strategy

Design, Optimizing…. Transparency identifying…

Company 1: $ 600,000

Company 2: $375,000

Company 3: $675,000

Company 4: $575,000

$1,000 to $,3000 PER EMPLOYEE

Page 52: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

What/who gets in the way?

Would your internal team…..? Would your health plan representative…..? Would your broker…..?

Welcome an independent review

Page 53: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

It will do more good for your employees

60% 15%

3%

2%

3% 5% 5%

7%

than it does giving it to the insurance company

Page 54: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

© 2013 Lynch Consulting LTD

IF your employees have the opportunity to

2) lower expenses

Do you want them to?

Will they?

YOU

YOU?

Page 55: Rethinking Benefits, Consumerism and Incentives Strategies with Wendy Lynch

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