WHY SHOPPERS ARE LEAVING STORES EMPTY-HANDED

...and how to fix the problem

Retail eality check

50%of the consumers we surveyed go shopping before they’ve decided what they want to buy.

Retailers have a tremendous opportunity to influence and win over ready-to-buy consumers, if retailers can give them the expert guidance they need. When retailers don’t offer this, shoppers leave stores empty handed.

of shoppers can’t find the right sales associate to help them make a purchasing decision.

leave the store and shop elsewhere when they can’t find the right sales associate.

93%

90%

HOW RETAILERS ARE MISSING THE MARK

How to STAY on TargetHire and train informed sales associates who can effectively connect with indecisive shoppers.

Give shoppers the opportunity for more personal attention by offering on-demand service.

85%of shoppers buy more when helped by knowledgeable staff.

75%would book a personal appointment in advance if given the option.

What Makes A STAR RETAIL ASSOCIATE?

Smart

Mobileenabled

FAST

Knows the products inside & out; able to make on-target recommendations

Uses purchase history & behavioral data to tailor guidance for individual shoppers

Quickly gives shoppers the answers they need to make informed purchase decisions

Want to learn more?

Download the full market brief for more data & insight.