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Restaurant Industry in India

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We, the Blu Dacnis Business Solutions Analyst team made a study on “The Market of Food Service Industry in India”. The findings were used to derive a complete brand strategy for one of our client-'Albasith QSR' who is likely to foray into the QSR segment by 2014.

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Page 1: Restaurant Industry in India

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Page 2: Restaurant Industry in India

Restaurant Industry in India

Compiled by

Swetha Ashok

Business Analyst, Blu Dacnis

Brand Consulting | Communication |Technology | Media www.bludacnis.com

BLU DACNIS

Page 3: Restaurant Industry in India

Indian Food Service Industry

• Fastest growing industry in India. Current food service industry size is estimated to be INR 2,47,680 Cr

• Projected to grow to INR 4,08,040 Cr (USD 78 billion) by 2018 at a CAGR of 11% approximately.

Classification of restaurants in India

• Quick service Restaurants• Fine dining Restaurants• Casual dining Restaurants• Café• pub, bar, club, and lounge• Frozen dessert (including Ice Cream and frozen yogurt)

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Page 4: Restaurant Industry in India

Quick service restaurants

A fast-food or quick- service restaurant provides the quickest service and food at the cheapest prices.Eg- Dominos, McDonalds

The current QSR market is estimated to be INR 5,500 Cr and it is projected to grow to INR 16,785 Cr by the year 2018 at a CAGR of 25%

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Page 5: Restaurant Industry in India

Fine Dining Restaurant

Fine-dining restaurants usually come with the most elaborate menus and expensive prices. They present an atmosphere of elegance and grace. Eg- Taj Coromandel, Trident Hotel

The Fine Dining restaurant market is estimated to be INR 500 Cr and it is projected to grow to INR 1,010 Cr by the year 2018 at a CAGR of 15%

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Page 6: Restaurant Industry in India

Casual Dining Restaurant

A casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere. Eg- China Bistro, Sagar Ratna

The Fine Dining restaurant market is estimated to be INR 3,950 Cr and it is projected to grow to INR 9,035 Cr by the year 2018 at a CAGR of 18%

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Page 7: Restaurant Industry in India

Growth prediction

Segment Current market (INR)

Projection for 2018 (INR) CAGR (%)

QSR 5,500 Cr 16,785 Cr 25%

Fine Dining 500 Cr 1,010 Cr 15%

Casual Dining 3,950 Cr 9,035 Cr 18%

Source: QSR Market in India, October 2013, Study by Technopak

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Page 8: Restaurant Industry in India

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QSR Fine Dining Casual Dining0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

5500

500

3950

16,785

1,010

9,035

Indian Restaurant Industry

Current market(INR in Crore)

Projection for 2018 (INR in Crore)

Segment

Proj

ectio

n

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Page 9: Restaurant Industry in India

Conclusion

• The rapid growth in this industry is going to be propelled by the QSR segment which is expected to grow at a CAGR of 25% by 2018.

• New store additions will increase by 16-18 per cent annually, propelled by the rapid expansion of global players into tier II and tier III cities

• Several international brands have entered the sectors such as Starbucks, IKEA etc. Carl’s Jr and Debonaires Pizza are also expected to enter this segment.

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Page 10: Restaurant Industry in India

About

Blu Dacnis Business Solutions Private Limited

Together with our clients, we at Blu Dacnis create and deliver brand Strategy and execution solutions to fit

our clients’ needs which strategically assures business success through authentic results. As a deeply do-it

cultural organization, we have developed our unique way of Branding - the Integrated Brand Experience

which carves a global niche for our clients.

Blu Dacnis is an Integrated Brand Creation, Management & Consulting Company, offering pragmatic

solutions – from Ideation, instauration & deliverance for corporates through innovative strategies with acute

focus on results.

With the new digital economy creating significant disruptions and opportunities, we at Blu Dacnis enable

our clients to master Digital Transformation through our proficiency in understanding the implications of

digital fluctuations and microscopic interactivity of a brand, by drawing on our understanding of the digital

economy and our expertise in Brand Creation and Management.

Brand Consulting | Communication | Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com

Page 11: Restaurant Industry in India