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We, the Blu Dacnis Business Solutions Analyst team made a study on “The Market of Food Service Industry in India”. The findings were used to derive a complete brand strategy for one of our client-'Albasith QSR' who is likely to foray into the QSR segment by 2014.
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Brand Consulting | Communication |Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com
Restaurant Industry in India
Compiled by
Swetha Ashok
Business Analyst, Blu Dacnis
Brand Consulting | Communication |Technology | Media www.bludacnis.com
BLU DACNIS
Indian Food Service Industry
• Fastest growing industry in India. Current food service industry size is estimated to be INR 2,47,680 Cr
• Projected to grow to INR 4,08,040 Cr (USD 78 billion) by 2018 at a CAGR of 11% approximately.
Classification of restaurants in India
• Quick service Restaurants• Fine dining Restaurants• Casual dining Restaurants• Café• pub, bar, club, and lounge• Frozen dessert (including Ice Cream and frozen yogurt)
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Quick service restaurants
A fast-food or quick- service restaurant provides the quickest service and food at the cheapest prices.Eg- Dominos, McDonalds
The current QSR market is estimated to be INR 5,500 Cr and it is projected to grow to INR 16,785 Cr by the year 2018 at a CAGR of 25%
Brand Consulting | Communication | Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com
Fine Dining Restaurant
Fine-dining restaurants usually come with the most elaborate menus and expensive prices. They present an atmosphere of elegance and grace. Eg- Taj Coromandel, Trident Hotel
The Fine Dining restaurant market is estimated to be INR 500 Cr and it is projected to grow to INR 1,010 Cr by the year 2018 at a CAGR of 15%
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Casual Dining Restaurant
A casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere. Eg- China Bistro, Sagar Ratna
The Fine Dining restaurant market is estimated to be INR 3,950 Cr and it is projected to grow to INR 9,035 Cr by the year 2018 at a CAGR of 18%
Brand Consulting | Communication |Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com
Growth prediction
Segment Current market (INR)
Projection for 2018 (INR) CAGR (%)
QSR 5,500 Cr 16,785 Cr 25%
Fine Dining 500 Cr 1,010 Cr 15%
Casual Dining 3,950 Cr 9,035 Cr 18%
Source: QSR Market in India, October 2013, Study by Technopak
Brand Consulting | Communication | Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com
Brand Consulting | Communication | Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com
QSR Fine Dining Casual Dining0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
5500
500
3950
16,785
1,010
9,035
Indian Restaurant Industry
Current market(INR in Crore)
Projection for 2018 (INR in Crore)
Segment
Proj
ectio
n
Brand Consulting | Communication |Technology | Media www.bludacnis.com
Conclusion
• The rapid growth in this industry is going to be propelled by the QSR segment which is expected to grow at a CAGR of 25% by 2018.
• New store additions will increase by 16-18 per cent annually, propelled by the rapid expansion of global players into tier II and tier III cities
• Several international brands have entered the sectors such as Starbucks, IKEA etc. Carl’s Jr and Debonaires Pizza are also expected to enter this segment.
Brand Consulting | Communication | Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com
About
Blu Dacnis Business Solutions Private Limited
Together with our clients, we at Blu Dacnis create and deliver brand Strategy and execution solutions to fit
our clients’ needs which strategically assures business success through authentic results. As a deeply do-it
cultural organization, we have developed our unique way of Branding - the Integrated Brand Experience
which carves a global niche for our clients.
Blu Dacnis is an Integrated Brand Creation, Management & Consulting Company, offering pragmatic
solutions – from Ideation, instauration & deliverance for corporates through innovative strategies with acute
focus on results.
With the new digital economy creating significant disruptions and opportunities, we at Blu Dacnis enable
our clients to master Digital Transformation through our proficiency in understanding the implications of
digital fluctuations and microscopic interactivity of a brand, by drawing on our understanding of the digital
economy and our expertise in Brand Creation and Management.
Brand Consulting | Communication | Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com Brand Consulting | Communication |Technology | Media www.bludacnis.com