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ReSinkFish Smarter, Not Harder
Garrett Hall
4 Million pounds of lead lost every year
$195 Million wasted on lead sinkers per year
How is ReSink better? • Re-usable• Cost savings• Little environmental impact
• Faster than tying on a new sinker• More time in the water = More fish
• Allows for effective new fishing technique• No need to store or carry around sinkers
Market• Target Market
• From the shore in rivers and saltwater• 46 million anglers nationwide
-17.9 million lake anglers-18.5 million boat anglers-600 thousand river fly fishers
• 9 million target anglers nationwide• 1.2 million in Washington, Oregon, Idaho and California
• Detailed demographics from government fishing census
Production• 12 cents per unit• Stage 1• Outsource production• Package in house
• Stage 2• Produce and package in house
• Ensures quality • material sources • cost savings
Distribution• Stage 1• TriState, Waters Edge
• Stage 2• Expand to 10 more stores
• Stage 3• Use knowledge from previous stages• Sign with a distributor• Continue expanding market share and product lines
• Online Store
Marketing• Fold out display box• Partner with YouTube channels
• Focus on new fishing technique• Photo competition on social media
• Give incentive for first use, then they are hooked
• Free samples for outdoor magazines• Outside Bozeman
Next Steps• Raise funds for first round of production• Acquire professional feedback and endorsements• Begin stage 1 of distribution• Begin marketing campaign
