Residential Facilities Management

Chakachak.in

Presentation submitted to SCMHRD Symbiosis under Executive –MBA weekend program.

Application for Venture Nursery Bootcamp May 16,2013 being submitted by Deepak Motiramanihaving 16 years of experience in IT Marketing.

Team MembersDeepak Motiramani (G11)Hrishikesh Wattamwar (G15)Saurabh Mahajan (G34)Anwar Rashid (G40)

Positioning

» Profile of Customers

Nuclear Families/Senior Citizens/Working Professionals with 4+ Lakh Salary

Staying in Rented or Own ApartmentLiving in Fringe Areas of Large City like Pune.Initial intended city to start this facility is city of Pune with 1000 households.

Value Proposition

» Pain Points˃ Unorganized Sector of Maids ˃ Absenteeism˃ Lack of Replacement˃ Credit Tracking

» Solutions˃ Quality of Delivery˃ Technology˃ Service Expansion˃ Timeliness˃ Intercity- Intracity Migrations˃ Social Initiative˃ 15 Days Pay Period˃ Guarantees against Thefts

Distribution Channel

» Direct» www» Dial in Facility» Value Creation for

customers/societies˃ House Maids˃ Cooks˃ Car Cleaners

CRM

» Regular Feedback Loop» Softskills Training» Professional Service

Key Resources

» Well trained Labor» Regulatory & Labor Consultant» Well Trained Scheduler/Manager

Operations» Collections

Activities

» Partnerships » Spare Labour» Manager & 200 Sq Feet Space» Systems Backend

Key Partnerships

» Local Contractor» Sarpanch» Doctor» Wholesaler for Cleaning Material

Cost Structure

» Opex – 2.7 Cr p.a.» Capex – 5 Lakhs only

Revenue Stream

» Revenue- 3 Cr p.a.» Profits – 30 Lakhs p.a.

Competition

» Existing Unorganized Labour» Local Residential Facility

Management if any (Highly unlikely as the market is still untapped)

Risk Mitigation

» Training & Partnering with existing unskilled labor force.

» Partnership and training possibilities with National Skills Development Corporation, FMCGs under CSR and local government.

» Advance payment collections for better cash flows & service deliveries.

» Long term strategic skill and human resource development of unskilled labor.

» Tie-ups with Financial Institutions for Financial Inclusion